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This week's chat

July 19, 2013 #CommsChat on publicity stunts

This week on #CommsChat, we’ll be joined by the famous and infamous Mark Borkowski, British publicity stunt expert, author and PR professional, who will discuss the impact and relevance of PR stunts.

Some topics we’ll take a look at include:

  • Was the Greenpeace #iceclimb an effective stunt or not?
  • Why did Lynton Crosby & Lord Bell have such a bullish reaction to the toxic headlines surrounding their lobbying brands?
  • Social has created a compression of time in comms. How do you remain sane?
  • What is the implication of the cult of political personalities like the Farage factor?
  • What is the benefit of a large-scale publicity stunt?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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