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This week's chat

July 25, 2016 #CommsChat on PR and campaigns in travel and tourism

This week on #CommsChat, given the holiday season, we will explore travel and tourism campaigns, and the importance of good PR in ensuring these are a success. We will look at effective and ineffective campaign strategy. why PR is so integral to the travel industry, and the impact of digital on attracting visitors to destinations.

See the topics here:

  • What are some examples of effective travel campaigns?
  • What are some examples of ineffective travel campaigns?
  • Has there been a change in how the media views the tourist industry?
  • Has the travel industry become more issue-led? Why?
  • Why is PR so important for the travel sector?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or on Twitter with any ideas.


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