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May 23, 2016 #CommsChat on PR and paid media

Next week on #CommsChat we will look at the relationship between PR and paid media, and the roles these play in in content marketing.
See the topics here:

  • Do PRs need to understand paid media? Why?
  • What has brought about this change?
  • What types of paid channel/media are most relevant for PR purposes?
  • What is the role of paid media on content marketing?
  • How do you secure a paid media budget?
  • Is public relations converging with marketing/advertising?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or on Twitter with any ideas.


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