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July 24, 2014 #CommsChat on nation branding

The Commonwealth Games is up and running, bringing together the Commonwealth’s best athletes and bringing to light the best of the nations themselves.

A lot of talk has surrounded Scotland as a national brand and what the Glasgow-based games will do for it in the run-up to the vote for independence. Yet what is the purpose of a nation brand? What contributes to it and what can it do? These, among others will be the questions we address on Monday’s #CommsChat.

  • What is nation branding? What factors contribute to a national brand?
  • What are the benefits of a strong brand What is the negative impact of a poor brand?
  • How do events like the World Cup, the Commonwealth Games, etc contribute to nation branding?
  • Who owns a national brand? Who is responsible for managing it, if anyone?
  • What are some examples of good and bad national brands? How can we learn from them?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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