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This week's chat

June 23, 2015 #CommsChat on meeting KPIs in PR

Monday’s #CommsChat will feature @JargonPR addressing the topic ‘Meeting KPIs and demonstrating value in PR.’ We’ll have an in depth look at the value of public relations in both B2B and B2C settings and how PR professionals can best prove the success of their campaigns and the value of reputation management.

Topics include:

  • How can we measure success in campaigns? (other than amount of coverage)
  • Is there a difference here between B2B and consumer PR?
  • What can we easily use to demonstrate clear ROI?
  • To what extent is reach relevant?
  • Why is demonstrating the value of PR important to the business and to the industry itself?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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