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This week's chat

January 26, 2017 #CommsChat on measuring corporate reputation

This week on #CommsChat, we’re joined by Ed Coke, director of consulting services at leading reputation advisory and research firm, Reputation Institute UK. We’ll be looking at corporate reputation and how it is predicted to change over 2017. We’ll also examine the need for authentic communication and how recent global events might impact business strategy.

The topics are:

  • Which factors might impact corporate reputation in 2017?
  • To what extent are we moving into a ‘reputation economy’?
  • Is there increased need for authentic communication? Might the post-truth era impact corporate reputation?
  • Will digital platforms help or hinder corporate reputation? Why?
  • How might the approach to measuring corporate reputation change?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.


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