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September 21, 2018 #CommsChat on influencer marketing

With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we’ll explore the challenges, advantages and strategies related to getting influencer marketing right.

Topics include:

  • What are the advantages of influencer marketing over traditional marketing?
  • What are the risks associated with influencer marketing?
  • How do you incorporate influencer marketing into a successful campaign?
  • What should be the relationship between PR and influencers?
  • How can influencer and traditional marketing intergrate?
  • What are examples of successful influencer marketing you’ve seen recently?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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