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This week's chat

June 30, 2017 #CommsChat on influencer marketing

This week on #CommsChat, we’re joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We’ll look at the measurement and tools available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer marketing – and the companies that use it.

The topics are:

  • Is there a difference between being popular and being influential?
  • Are disclosure rules a hindrance to influencer marketing?
  • Can influencer marketing work across all sectors?
  • Is Earned Media Value (EMV) a good way to measure influencer marketing campaigns?
  • What tool recommendations are there for identification, management and measurement?
  • What’s next for influencer marketing?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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