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October 21, 2011 #CommsChat on gamification with Dr Michael Wu, 24 October

On Monday 24 October at 8pm (UK time – see here for your local equivalent) we’re delighted to have Dr Michael Wu, principal scientist, analytics at Lithium, joining us for a chat about gamification.

Lithium enables brands to find and connect with their most passionate social customers, using gaming mechanics to build an engaged community of “superfans”. Lithium built its Community platform on the principles of gaming mechanics, coming from a background of professional gamers. Lithium’s technology incorporates gamification into branded communities. Michael’s blogged extensively on the subject, and you can read some recent here, here, and here.

We’ll be talking about gaming mechanics and gamifying brands from 8pm on Monday. Topics will include:

– How does using gaming mechanics produce brand advocates?

– How can you target the people who are most likely to participate?

– How has social media changed the nature of gamification?

– What concrete results can gaming mechanics produce?

– How can gamification be monetised?

– Doesn’t the idea of providing rewards for “super fans” run the risk putting off other potential customers?

A transcript of the session will be available from Tuesday morning. To take part, tag your tweets with #commschat and follow the chat at

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