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This week's chat

March 27, 2014 #CommsChat on food and drink packaging and nutrition

This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe.

Topics include:

  • What regulations are in place regarding packaging in the UK, Europe and US? Are companies impeded or helped by such regulations?
  • Why is packaging an important tool for companies in the food and drink sector?
  • What role does nutritional info and the like play in consumer choice?
  • Are the certain measures that designers can take to make it easier for the customer to understand what’s included in the product/make better choices?
  • How has the recent US nutrition facts redesign impacted food and drink companies?
  • What can individual companies do to communicate more effectively on packaging?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.



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