Europe's most popular communications, PR
and media conversation

August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).

• What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns?
• What correlation do you see between deliverability and ROI (give examples)?
• What three tips would you give any email marketer to make sure they stay on top of the inbox and out of the spam folder?
• How has email marketing changed since the rise of mobile computing?
• Phishing is a lot more sophisticated than “Nigerian Prince” scams these days, what precautions can e-marketers take to protect their customers AND their brand from these attacks?
• Where will email marketers find themselves in five years, and what can we expect to change drastically?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

See what others are talking about "Brittany Golob"

: brand, Data, email, intelligence, marcomms, Marketing, online comms, reputation