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This week's chat

October 20, 2016 #CommsChat on digital disruption in PR and comms

Next week on #CommsChat we welcome Francis Ingham MPRCA, director general of the PRCA, for a discussion about digital disruption in the PR and communications industries. We will also cover the strengths and weaknesses of digital in the PR and comms industries, how brands are responding to the evolving digital presence and the response to digital trends from senior and executive positions. This discussion follows on from the recent publications of the PRCA’s Digital PR and Communications Report 2016.

The topics are as follows:

  • What are the strengths of the PR & comms industry, in terms of digital?
  • Where are its weaknesses?
  • How are brands responding to digital? Does it fit their purpose?
  • Do social media platforms provide an ROI? How?
  • What are senior/boardroom attitudes to changing digital comms?
  • What, if any changes are required for future digital training?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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