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March 18, 2016 #CommsChat on content marketing

This week, we’ll look at content marketing, content advertising and content collaboration. We’ll look at the importance of content marketing for companies, the rise in popularity it has experienced over the past few years, and the benefits of content collaboration.

• ​Why is content marketing so important for brands?
• What are the opportunities of content marketing?
• Who in a company should be responsible for content marketing? The PR, marketing team, brand team?
• How can brands collaborate with publishers?
• What are the advantages of content marketing over traditional advertising?
• What is best practice for content marketing?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.

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: #CommsChat, content marketing