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This week's chat

February 5, 2015 #CommsChat on content marketing

This week we will be talking about the changing role of content marketing. Digital provides businesses with the opportunity to deliver what users want in a way that was never previously possible. Targeted and tailored user experiences are a mutually beneficial phenomenon, and are something that more and more organisations are beginning to embrace.

Topics include:

  • Is digital an effective platform for marketing strategies that incorporate storytelling? Why?
  • Other than social media, what platforms can you use for content marketing?
  • How would you use content marketing in b2b? How about b2c?
  • How does content marketing benefit the web user?
  • Who is responsible for content marketing within an organisation? Why?
  • What are the metrics for measuring success?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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