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December 6, 2013 #CommsChat on Christmas campaigns

Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly.

Topics include:

• What strategies can you use to make a campaign stand out at Christmas?
• What makes a Christmas campaign successful?
• Why do campaigns, like ASDA’s 2012 advert, enrage people so much at this time of year?
• Are there contradictions between the retail market and calls for charity in Christmas campaigns?
• Is charity holiday fundraising becoming too overexposed?
• What is your favourite Christmas campaign?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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: advertising, campaigns, charity, Christmas, December, holidays, Marketing, supermarkets, third sector, video