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October 14, 2013 #CommsChat on brand packaging

This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer brand identity & packaging at Dragon Rouge (@woodandwarrior), and Hamish Campbell, creative director at Pearlfisher (@pearlfisherlive).


  • Should a company be able to trademark a colour or shape or the like?
  • Why is packaging important in the food and drink sector?
  • What impact does colour have on a brand?
  • What determines reputation in the sector?
  • Does a court battle have an impact on reputation?
  • How does the changes to own-brand packaging in moving closer to on-brand put pressure on brands?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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