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June 11, 2012 #CommsChat on blogger relations, 11 May

Tonight we’ll be joined by Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily will be talking about blogger relations, a relatively new concept in comms, but a form of communications that is becoming increasingly important.

We hope that we’ll have plenty of bloggers as well as PRs taking part this evening – we’ll be kicking off at 8pm, so the England match should be done & dusted!

The topics for tonight are as follows:

  • Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
  • Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
  • Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
  • Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
  • How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
  • Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?

As ever, you can take part in #CommsChat right here on the site, or simply search for the hashtag in Twitter. If you can’t make it, a transcript will go up on Tuesday morning on the site.


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