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June 4, 2013 #Commschat on blogger outreach

This week on #CommsChat, we’ll be joined by the founder of Forth Metrics (@forthmetrics) and Inky Bee (@theinkybee), Hugh Anderson (@hughforth). Anderson works in metrics and measurement and in blogger outreach for the PR community. Inky Bee allows communications professionals to access and track blog coverage of their campaigns.

We’ll be looking at the rise of blogging and its relation to PR. The topics are:

• Why are blogs on the up and up?
• What are the benefits to companies of working with bloggers?
• What are the challenges in increasing blogger outreach? What is best practice in outreach?
• Is “social scoring” helpful?
• How are the lines blurring between PR, marketing and SEO

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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