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This week's chat

February 25, 2019 #CommsChat on agency-client relations

Endless pitches, challenging deadlines and life-long, rewarding relationships, the nature of agency-client relations is always a topic of interest. Often, it can lead to fruitful, strategic partnerships that persist of years or even decades. But more often than not, agency-client relationships have to face challenges regarding team integration, new business policies and difficult sign-off processes. What should be changed? How? These and other questions on tonight’s #CommsChat.


  • What characteristics define agency-client relationships?
  • What are the primary challenges that exist in these relationships?
  • Is the pitching process the best method for building new relationships? Why or why not?
  • How can companies work with agencies to build collaborative, long-lasting relationships?
  • What are the consequences if a relationship has to face too many challenges?
  • What advice would you give to others with regards to building successful relationships?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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