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This week's chat

November 9, 2012 #CommsChat 12 November: Running online promotions

PROMOTIONS are a prime way for businesses to engage with consumers, and social media has provided many new ways to organise and get people involved with them. Jeremy Stern, who has over twenty years of experience in running competitions and advising on them, will be discussing the following topics:

  • What is the difference between a prize draw and a competition?
  • What are the main legal and compliance issues to be considered when running promotions?
  • How has social media changed the operation of competitions for brands? Have they become more popular?
  • What’s the most important tip for running a successful promotion?
  • What if I want to run promotions globally or in other countries?

Join us at 8 p.m. on Monday.

Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Molly by email or Twitter if you’ve got ideas.


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