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March 4, 2015 Brand language and corporate tone of voice #CommsChat transcript

This week we spoke about the impact a brand’s use of language can have in the shaping and development of its entire identity. We were joined by industry experts @VerbId

Read the highlights here:

• @AdamFairclough For me, a company’s brand starts with its people. So getting culture aligned to brand and values is vital first step
• @lcfleming it has to start with internal engagement..staff need to get your brand because they are your brand with every contact
• @15minfamecorporate has never been less in-vogue as now. Scramble to get social right.
• @blowndesT4: social media’s had a noticeable impact on how many orgs communicate with their customers, public and private sector
• @VerbID Yes, exactly. In words, visuals, behaviour, experience, it all needs to be consistent @shou3n: … It’s the brand’s personality

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: brand, language, verbid