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This week's chat

March 2, 2015 Brand language and corporate tone of voice #CommsChat

This week we’re going to talk about the influence of language on overall brand identity with special guests @VerbID


  • How important is tone of voice to overall brand identity?
  • What aspects make up a brand’s tone of voice?
  • What are the interesting trends affecting corporate language?
  • Are digital channels having an effect on the language brands use to communicate?
  • How do you maintain consistency across your brand’s multiple touchpoints?
  • Can you control the way other people talk about your brand (particularly online)?
  • What is brand narrative?
  • What are the similarities between visual and verbal identity?
  • Can words be more persuasive than images?
  • Why are brands becoming more aware of verbal identity as a tool for communicating brand values?

Entries are now open for @Communicatemag ‘s 2015 @_digital_impact awards. More information here.

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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