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June 15, 2012 Brand Anarchy: #CommsChat with Stephen Waddington and Steve Earl

We’re delighted to welcome Stephen Waddington (@wadds) and Steve Earl (@mynameisearl) to #CommsChat on Monday. They recently published Brand Anarchy, an account of how technological change is exposing communications, and they’ll be joining us to discuss several of the questions that come up in their book.

Communicate magazine recently featured an excerpt from Brand Anarchy, in which Stephen and Steve asked the question: ‘Is spin over?’ They believe that public relations is returning to its roots through online communications, allowing organisations to engage with the public in a two-way process – but many businesses are still catching up with this idea.

Topics on Monday will include:

  • Can reputation ever truly be controlled?
  • The internet has killed spin forever. But is transparency is the only possibly form of sustainable organisational communication?
  • Traditional media is no longer an intermediary. Now there are all sorts of media, everywhere. What next?
  • Brands are under an intense spotlight. Markets want to talk. Is engagement optional anymore?
  • Has listening to customers and markets has become an important corporate communication function?
  • Are the marketing, media and public relations industries truly modernising?

#CommsChat takes place every Monday evening at 8pm UK time. You can take part right here on the site, or simply search #commschat in Twitter. If you can’t make it or want a recap, a transcript will go up on Tuesday morning. We hope you can join the conversation!


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