We’re delighted to welcome Jaime Rosado (@jaimerosado3) from JWT and Laura Woods (@laurajjwood) from The Brooklyn Brothers to #commschat this evening. Both companies took home prizes in the PR category from the Cannes Lions Awards last week, and Laura and Jaime are joining us to discuss the awards and the representation of PR.

It seems that PR has been criticised recently for failing to get to the “big idea” behind a campaign. Can this be fixed? Does successful PR require a big idea? Topics we’ll look at tonight include:

– Is the criticism of PR as lacking a big idea justified? (http://m.prweek.com/article/1137166/Cannes-Lions-judges-criticise-PR-industry-lacking-big-ideas)

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

#CommsChat takes place every Monday evening at 8pm UK time. You can take part right here on the site, or simply search #commschat in Twitter. If you can’t make it or want a recap, a transcript will go up on Tuesday morning. We hope you can join the conversation!

Last night’s #CommsChat was a lively venture into Brand Anarchy, a book by Stephen Waddington (@wadds) and Steve Earl (@mynameisearl) on corporate reputation management.

Their account of how technological change is exposing communications sparked a number of vital comms questions and provoked a spirited debate on the following questions:

Can reputation ever truly be controlled?

The internet has killed spin forever. But is transparency is the only possibly form of sustainable organisational communication?

Traditional media is no longer an intermediary. Now there are all sorts of media, everywhere. What next?

Brands are under an intense spotlight. Markets want to talk. Is engagement optional anymore?

Has listening to customers and markets has become an important corporate communication function?

Are the marketing, media and public relations industries truly modernising?

Please find a selection of our top tweets from the evening below:

Maxim_PR: Difficult one – social media has made it an awful lot harder to control reputation, often blowing situations out of proportion. #commschat

WillOsborn: I think it can be controlled, just not as well as it once could be, and if you get caught then it will back fire. Is it worth it? #CommsChat

MichWalkden: #commschat Perhaps the trick is building and shaping thereputation that emerges and morphs online rather than trying to control it

mynameisearl: Spinning is exploitative distortion of information via mediathat you have by the throat. Today, it doesn’t work. #commschat

jane63c: Media will always go where it’s audiences are, new media still notreaching as far or as deeply as trad yet, long way to go? #Commschat

MGreer_PR: With changing media landscape & technology, greateropportunities will arise for PR to provide counsel & influence @ board level.

WillOsborn: Listening has always been important, but it’s becoming moreimportant that brands are seen to act on it #CommsChat

Please find the full transcript here: CommsChat18 june

Last night saw an animated #Commschat with Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily’s presence caused much excitement among fellow tweeters, and her expertise shed light on the relatively new concept of blogger relations.

A large number of comms professionals and bloggers joined us in dissecting the vital form of communication.

The topics included:

• Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
• Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
• Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
• Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
• How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
• Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?

Please find a selection of our top tweets from the evening below:

sabrinajohnson @HelenMoore Blogging is learning. We’re not journalists or trained at it. It’s important to watch us bloggers as we develop too. #CommsChat

may_belater @EmLeary It’s such a new industry. Good product can suffer from one popular bloggers bad experience, and vice versa #commschat

AdamFairclough @EmLeary PRs are putting way too high a price on blogger relations. Media relations always trumps bloggers. It always will. #commschat

Melaina25 @EmLeary think bloggers should be ethical yes. Disclosure & honesty is key #commschat

EmLeary I see PRs and SEOs taking very different approaches to blogger relations and much of the ethical issues arising with the latter #commschat

@CMRLee: @EmLeary #commschat Ethically and (I believe) legally, bloggers should disclose an interest. PR has no right to ask to conceal

Please find the full transcript of last night’s #Commschat here: CommsChat 11 June

Last night’s #CommsChat explored how digital is evolving. As the Digital Impact Awards 2012 open for entries, we were delighted to be joined by two of last year’s winners: Cat Turner from the Rabbit Agency and Andrew Girdwood from LBi Bigmouthmedia, who offered their expertise and thoughts on what trends we’re likely to see emerging in digital communications.

Digital comms is constantly evolving, so we discussed what trends are likely to unfold in the future.

Topics included:

• Mobile: is 4G on its way? Are apps proving themselves as an advertising platform?

• Social behaviour is diversifying and becoming more select – people are withdrawing to the platforms that work for them. How can communicators get to those communities?

• Are ambient location services such as Highlight and Glancee the next key networks?

• Search: Will this become the dominant online function?

• User relationships with online brands are changing – so how much harder will you need to work?

Here is a selection of our top tweets from the evening:

CatTurner: We believe that mobile strategies will surge, as smartphone access is predicted to overtake desktop as soon as next year #commschat eep!

AndrewGirdwood: There may be a HTML5 rush whenever it’s finally rubber stamped as finished. Think Responsive Sites and that 50% figure is likely #commschat

heatherhealy: @CatTurner a client appeared on Watchdog – we watched as twitter accounts set up purely to respond, 50% from twitter for iphone #commschat

mynewsdesk_uk: Communicators need to understand their relevant niche communities. First step is discover them, if they don’t already know them.#commschat

brideyrae: Communicate to niche communities in their language, in a way that they are comfortable with, practitioners must join & study #commschat

WillOsborn: Location aware apps don’t have the following they need to work yet. This gives time for testing out ideas before it really takes #CommsChat

Stevejuice: #commschat You don’t need to worry about platforms. Produce brilliant content and it’ll get found. Need to work harder if it’s mediocre

Please find a transcript of the entire chat here:CommsChat 21st May

#CommsChat takes place every Monday evening from 8 to 9pm (UK time), and all are welcome to join the conversation. We recommend that you follow the chat here, or by tracking the #commschat tag on Twitter.

Last night on #CommsChat we delved into an exclusive piece of research, carried out by Communicate magazine and supported by Integrasco, one of the world’s leading specialists in social media monitoring and analytics, and by Cloud Media Insight, the research and evaluation firm.

The new survey asked communications professionals how they are using analytics and how they expect the methods to change in the future. The results were of particular significance, so we posed a number of the thought-provoking questions to our #CommsChat audience.

We were joined by Matthew West from Cloud Media Insight, who offered his own opinion of best practice.

Here is a selection of our top tweets of the evening:

@Cloudinsight: It’s more than just ‘hits’, it’s about reaching the target audience with the right messages #commschat

@EdwinAgboPR: #CommsChat pressure from businesses evaluating their investments in comms and PR. AVE’s are not the most accurate metrics for evaluation

@CatN101: Good to be able to prove ourselves in a way others understand but subtlies of some comms activity still need to be understood! #CommsChat

@aimee1986 I now make analytics a core part of any new project I take on, it helps win and retain business if you can demo results #CommsChat

@ukpublicom: educating clients when it comes to measuring is important #commschat

@NRCUK nobody owns “your brand” PR monitors reputation, social has big brand impact so monitoring social rarley has 1 owner/budget/roi #commschat

Please find the full transcript here: CommsChat14May

Last night we saw a wide-ranging #CommsChat covering many aspects of diversity in public relations. We were lucky enough to be joined by Cornelius Alexander (@cornucopuia), chairperson of the CIPR Diversity Working Group, and Brandi Boatner, who sits on the PRSA Diversity Committee (@PRSADiversity), to discuss how diversity affects the industry in further detail.

Cornelius and Brandi’s expertise proved invaluable, with their respective positions within the CIPR and the PRSA  meaning the subject has been under their radar for some time now.

The key topics discussed were:

• For PR to be successful in the future the profession should reflect our diverse society. What is the business case for diversity?
• What steps need to be taken to tackle both the glass ceiling issue and return to work/re-employment for women?
• Is PR an accessible profession for individuals with disabilities?
• Four different generations with four approaches to work. How should PR best manage age and skill set difference in the workplace?
• What initiatives are you looking to drive forward in 2012 and beyond?

Here are some of our top tweets from the evening:
PRSADiversity A1. There have been so many studies that show organizations with a diverse workforce outperform their peers. #Differenceswork #Commschat

dr_tindall @PRSADiversity Social scientists have seen a correlation between diversity and creativity in groups: http://t.co/T7QCqeDf #commschat

cornucopuia To keep the industry relevant we need to improve the talent pool and this means we have to look beyond the ‘usual’ haunts #commschat

SpectorPR Diversity is more than just culture and ethnicity. It is a mix of socioeconomic factors as well. #commschat

CarolinaMadrid The logical case is that our #PR workforce should reflect the audiences it serves – in order to genuinely understand them. #commschat

elliscatherine As long as s/he can effectively tell a story… RT @CommsChat Is PR an accessible profession for individuals with disabilities? #commschat

Social_Madi @ECGreaves Diversity of thought should include the intelligence of communication within diverse groups & cultural sensitivity #commschat

Please find the full transcript here: 23 April

 

 

Last night’s #CommsChat explored the use of PR stunts and campaigns, and delved into how and when they are successful, and how they overcome the difficulty of communicating to a varied audience.

It was a very animated chat with a variety of insightful contributions, on a subject which really got people talking.

We were lucky enough to be joined by Rich Leigh, who works for 10 Yetis PR Agency and runs PRexamples.com. The blog is dedicated to celebrating the best in PR/social media marketing, has around 50 contributors from all over the world. He tweets from rom @PRexamples and @GoodandBadPR.

Topics of discussion included:

• Do PR stunts work? Or are longer campaigns more successful?

• Do stunts and campaigns have to cost a fortune to succeed?

• Why is there a negative perception of the term PR stunt?

• What’s the best course of action when a stunt doesn’t go as planned, or a campaign starts to backfire midway?

• How has the open nature of new media channels affected PR stunts?

Please find below a selection of our top tweets of the evening:

@LiamFurther: Yes PR stunts do work – look at last year’s 2011 royal wedding Tmobile dance video. Viral success!!! #commschat

@AdamAzor: I also think labelling “stunts” plays down activity which can also be very strategically thought out experiential activations #commschat

@PRexamples: case of horses for courses. PR stunts can plug into wider audiences, or give short, sharp bursts of media attention. #commschat

@jgombita: @CommsChat short-term eyeballs and attention, rather than stakeholder “consumers” methinks (for the most part). #commschat

@CB_PRandPA: Making them come to life can be expensive. The idea / concept can take no time to come up with #commschat.

@AndyGarner09: Success rate of stunts very much dependent on branding, if you can weave messages naturally you’re onto a winner #commschat

@AmelieMet: Open media has made it easier and harder for PR stunts. They spread faster but are destroyed faster #commschat

Please find a full transcript of the CommsChat here:

commschat 020312

 

 

 

 

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Last night’s #CommsChat considered the new, modern definition of PR decided on by the PRSA following a four-month campaign.

We were very grateful to be joined by Arthur Yann, VP public relations at the PRSA, Francis Ingham, chief executive at the PRCA, and Dr Jon White, a fellow of the CIPR, who each put forward their view of the definition and what it means for the PR industry going forward.

The new definition put forth by the PRSA is: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Topics of discussion included:
– Does PR need a universally-agreed on definition?
– Will this definition help the reputation of the PR industry?
– Is this definition aimed at those inside the industry or those outside?
– How do you definite mutually beneficial relationships?
– The PRCA has rejected the definition. What are the reasons behind this?

Please find below a selection of our top tweets from the discussion:

@PRCAIngham: #CommsChat universal definition would be helpful -but PR communities around the world at v different stages. so not sure possible

@KeithTrivitt:We believe PR needs a good baseline to define our work. Hodgepodge of definitions existed, which confuses ppl #commschat #commschat

@arthury: @robertcgage 500 definitions of PR were written between 1900s and 1980s. Angst is certainly nothing new … ! #CommsChat

@DrJonWhite: Definition or not, we need to be confident that we can talk clearly about what the practice has to offer #commschat

@jane63c:heading back to the start – principles, values, conduct, actions all more useful than a single definition #commschat

@AllthingsIC: Final thought: Our work (& reputation) will be defined by our actions & what others say about us rather than we say abt ourselves #commschat

---

Please find the full transcript below:

concordextra	RT @MMUPRSarah Like “mutually beneficial relationships” on definition of PR http://t.co/9GpV3bir.Enjoyed going thru the transcipt #commschat
mollyhpierce	@Marketing_Chap Thanks, yes it got very busy! Good to have some like that mixed in with slower ones I think #commschat
Sarah_Dodwell	Is #cliffedge the new #roadmap? #commschat #buzzwords
wadds	@greenwellys That would be a big fat no #commschat
wadds	RT @greenwellys: Missed #commschat last night but agree w/ @wadds – are Advertisers fretting about how to define advertising or just getting on w/ it?
greenwellys	Missed #commschat last night but agree w/ @wadds – are Advertisers fretting about how to define advertising or just getting on w/ it?
wadds	@Prakky Maybe. I think there a re bigger issues to worry about for the industry #commschat
ditrock	RT @radian6: @ditrock Thanks for the mention! @KennyBloxham #commschat #socialcrm
dschotthoefer	@prgirlashley not at all. see my comparison there? #workRelated because it’s bad PR. PR Fail is always #commschat relatable.
redluker	@jgombita it’s only a UK PR term I swear – I’d never  heard it before joining PRWeek!! #CommsChat
Scoop_Girl	@HBRexchange @commschat: If I had to ‘define’ first 2 chats I attended: #HBRchat = high caliber brainstorming #CommsChat = highly academic
rachaeljessney	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
Prakky	@PRMastersDMU @wadds I think ‘fretting’ is a loaded adjective! They may say ‘necessary’. #commschat
PRMastersDMU	Couldn’t agree more! MT @wadds: PRSA work laudable but PR  has bigger issues to worry about than fretting about a definition #CommsChat
PRgirlAshley	@marketing_chap I stopped following it. Usually I love #commschat, but I wasn’t on board with the topic this week.. Stick a fork in it.
MMUPRSarah	RT @PRCAIngham: #CommsChat Let us be clear -#PRCA congratulates #PRSA on work.  BUT we -led by members- disagree that definition is right one.
laurafromaura	@AllthingsIC agreed! #commschat
laurafromaura	RT @DrJonWhite: Public relations is not all about reputation — reputation is one of our concerns #commschat
laurafromaura	RT @DrJonWhite: Definition or not, we need to be confident that we can talk clearly about what the practice has to offer #commschat
Scoop_Girl	#Selective: RT @sasbongo: “@wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat”
sasbongo	“@wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat” #mmupr
jgombita	@redluker I think “broad church” is UK-only slang. I’ve certainly never heard it used in North America (re: #PR). #commschat
KeithTrivitt	MT @prcaingham: Actually, a final, final comment. We disagree with their conclusion, but we genuinely thank #PRSA for their work #commschat
AmandaWadlow	fab I didn’t catch it all sadly “@CommsChat: And we’ll make sure we get a transcript up tomorrow am. Thanks for joining us! #commschat”
sallycosterton	RT @PRCAIngham: Great news! RT @TBoneGallagher: @PRCAIngham you can count on ICCO #CommsChat
Communicatemag	Great commschat. Thanks to PRSA & PRCA. Regardless of views, I agree with @KeithTrivett – we shld be glad soc’s are doing this. #Commschat
jgombita	You know what my final ? would be @arthury: Do you despise #PRDefined MORE than the one it’s replacing (from 1982). Perspective. #commschat
PRCAIngham	Actually, a final, final comment. We disagree with their conclusion, but we genuinely thank #PRSA for their work #commschat @keithTrivitt
AllthingsIC	Thanks for hosting and sharing your views @prcaingham @arthury @drjonwhite #commschat @commschat. http://t.co/pYiEY0J5
johnnewbury_	A lively end to the day!  Hope you enjoyed it. Thanks for RT’s @AllthingsIC @Scoop_Girl @Tinalc69 @jane63c #commschat
KeithTrivitt	RT @arthury: Here’s a final thought from PRSA: http://t.co/AI0PD8Dt. Have a read. Our minds are open to a better definition. #CommsChat
arthury	Thanks for hosting, @commschat #commschat. #CommsChat
AllthingsIC	#commschat Thanks all. Great discussion tonight, lots of strong views & interesting thoughts. Look forward to reading full transcript tmrw
PRCAIngham	and that’s it from us. been a pleasure #commschat
jgombita	I wonder if it’s Freudian that I’m having trouble writing #PRDefined during (the end of this) #commschat
mediations	@DrJonWhite and @PRCAIngham must be right to say industry association role is to help educate biz & society of PR’s role & value #commschat
arthury	Here’s a final thought from PRSA: http://t.co/OHwNSP4O. Have a read. Our minds are open to a better definition. #CommsChat
CommsChat	And we’ll make sure we get a transcript up tomorrow am. Thanks for joining us! #commschat
KeithTrivitt	It’s been a fun & spirited discussion. Thx for input & interest in #PRDefined initiative. Thanks for hosting, @commschat #commschat
PRCAIngham	We lead our profession. We think about its future. Its remit can be so much bigger. This definition not part that future sadly #commschat
CommsChat	Ok, it’s 9, so that’s it from me folks…thank you to @drjonwhite, @prcaingham and @arthury #commschat
AM_Bailey	RT @mediations: PR means whatever the client wants it to mean? S/he who pays the piper… #commschat
jane63c	an interesting chat – good night all #commschat
mediations	RT @PRCAIngham: Yes RT @KeithTrivitt: Is industry association role to also help educate biz & society of our role & value? #Commschat
arthury	Maybe not … MT @AM_Bailey: Can there really be one def of PR when the purpose/objectives of the practise is differs? #CommsChat
GnosisArts	RT @AllthingsIC Our work (& reputation) will b defined by our actions & what others say about us rather than we say abt ourselves #commschat
KeithTrivitt	MT @AllthingsIC: Our work (& reputation) will be defined by our actions & what others say abt us rather than we say abt ourselves #commschat
Prakky	@keithtrivitt @PRCAIngham @jane63c I think it’s one of industry assoc’s roles, yep. #commschat
PRCAIngham	Yes RT @Communicatemag: RT @KeithTrivitt: Is industry association role to also help educate biz & society of our role & value? #Commschat
redluker	@arthury pie in the sky because so many do their own thing and agencies often dictated to by clients that have archaic notions #CommsChat
AllthingsIC	Final thought: Our work (& reputation) will be defined by our actions & what others say about us rather than we say abt ourselves #commschat
Prakky	@am_bailey Short answer: yes. 🙂 #CommsChat
Communicatemag	RT @KeithTrivitt: Is it not the role of industry associations to also help educate biz & society of our role & value? #Commschat
mediations	PR means whatever the client wants it to mean? S/he who pays the piper… #commschat
jgombita	Observation: more time spent online by peeps telling @prsa to “focus” elsewhere than was actually spent on #PRDefined #justsayin #commschat
arthury	@nigelsarbutts Look under heading, “Why Update the Current Definition” http://t.co/muAdLlk1. #commschat
AM_Bailey	@jane63c No problem! I completely agree! It’s very similar to what I was saying on my blog #commschat
SandyLindsay	@AM_Bailey good point, well made. #commschat
paulseaman	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
arthury	Yes! RT @KeithTrivitt: Is it not the role of industry associations to also help educate biz & society of our role & value? #CommsChat
NigelSarbutts	Good luck to the PRSA maybe they’ll come back in 6 months and tell us what impact it has had. If any. #commschat
Prakky	The PRSA exercise has been timely for the PR1 uni class I’ve been teaching! #CommsChat
PRCAIngham	V V different focus RT @Communicatemag: @PRCAIngham but won’t that be open to the same kind of criticism we’ve seen here tonight? #Commschat
AM_Bailey	Can there really be one def of PR when the purpose/objectives of the practise is totally diff from organisation to organisation? #commschat
GnosisArts	@NigelSarbutts Good pt. Most of our prospects already think they know what PR entails, so who needed another definition? #commschat
jane63c	my final thought continue to listen and communicate, deliver great PR and then we will have defined ourselves by our action #commschat
KeithTrivitt	@prcaingham @jane63c Is it not the role of industry associations to also help educate biz & society of our role & value? #commschat
PRCAIngham	Great news! RT @TBoneGallagher: @PRCAIngham you can count on ICCO #CommsChat
Communicatemag	@PRCAIngham but won’t that be open to the same kind of criticism we’ve seen here tonight? #Commschat
robertcgage	@PRCAIngham @jane63c Excellent. Now that’s cleared up, don’t have nightmares but do sleep well #commschat
jgombita	@jane63c @CommsChat hey so, I was pleased that my 2009 blog post about @cprsnational #PRDefind made it into @sheldrake’s book. #commschat
GnosisArts	@CommsChat What I’m talking about is the methodology; how we are to arrive at a correct (or good) definition. This is important #commschat
robertcgage	RT @jane63c: when bodies navel gaze too much it implies a lack of confidence in their worth making them ripe for take over… #commschat
jane63c	@AM_Bailey thanks #commschat
AllthingsIC	#CommsChat Only five mins left – where has the time gone tonight?! Any final comments/closing thoughts @commschat?
NigelSarbutts	@arthury Never been asked to define PR in 20+ years. I question the evidence base for this exercise and its purpose. #commschat
jane63c	@mediations I vow never to be clear //academically speaking! #commschat
PRCAIngham	Yes RT @jane63c: when bodies navel gaze too much it implies a lack of confidence … #commschat
Stoykov	PR might not be only about reputation but it is the major function of the industry when looking at any recent case study. #CommsChat
AM_Bailey	“@jane63c: heading back to the start – principles, values, conduct, actions all more useful than a single definition #commschat” Agreed!
jane63c	when bodies navel gaze too much it implies a lack of confidence in their worth making them ripe for take over… #commschat
mediations	Can’t see academics coming up with the clear explanation of public relations called for in CIPR’s #PR2020 study!!!! #commschat
AllthingsIC	RT @PRCAIngham This yr #PRCA will launch major UK debate on PR role & function. Happy to have other international bodies involved #CommsChat
CommsChat	@GnosisArts That’s a pretty big question! #commschat
jane63c	@CommsChat no codifications from me  – too restrictive -just ideas and frameworks…. #commschat
PRCAIngham	This yr, #PRCA will launch major UK debate on role & function of PR. We’d be happy to have other international bodies involved. #CommsChat
KeithTrivitt	@wadds No doubt crowdsourcing has its limitations. Social media gurus beware! Good to get broad input but, yes, limits #commschat
jane63c	@robertcgage only an academic…… 😉 #commschat
SandyLindsay	Nuff said. RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
KeithTrivitt	Great to hear it & thanks RT @PRCAIngham: @KeithTrivitt #CommsChat Indeed -we genuinely welcome it #commschat
Marketing_Chap	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
GnosisArts	I think the #PRdefined initiative needed to ask the meta-question: what it means to define a thing/how to define a concept #commschat
DrJonWhite	CIPR’s #PR2020 study showed need for clear explanation of public relations — debate continues for the Institute #commschat
robertcgage	@jane63c Jane, I think you may have come up with a definition there…. #commschat
Caanz	Absolutely:RT @mediations RT @DrJonWhite: Public relations is not all about reputation -reputation is one of our concerns #commschat #prsund
PRCAIngham	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
CommsChat	@robertcgage @jane63c definitely worth bearing in mind! It’s the job of academic bodies however to come up with codifications. #commschat
behindthespin	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
mediations	RT @wadds: Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat #prsund
arthury	@NigelSarbutts One of them. The media, for example, is another audience. #CommsChat
jane63c	RT @wadds: Do great work. Leave definitions to the academics. // thanks we need something to test the students with! #commschat
PRCAIngham	@KeithTrivitt #CommsChat Indeed -we genuinely welcome it
YouCouldBelieve	RT @PRCAIngham: Looking forward to it RT @CommsChat: Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/TPSsYYam
wadds	Do great work. Leave definitions to the academics. PRSA shown that crowdsourcing = compromise #CommsChat
KeithTrivitt	@prcaingham Certainly good to see the initiative has sparked a debate/discussion within the profession. Keep us on our toes! #commschat
jane63c	@robertcgage ha ha now that should be in the JD – but for us to make the client walk on water 😉 #commschat
robertcgage	@jane63c As is the case with many careers. Yet to find a career where all practitioners can walk on water… #commschat
redluker	@arthury ethics can come from strong deterrents for stepping out of line. A standard measurement is still pie in the sky #CommsChat
Communicatemag	@redluker Unless we’re talking about PR for religious organisations? #Commschat
marcik	RT @AllthingsIC: #CommsChat Surely to have any relevancy, definition has to move from paper to reality. We need to walk the walk-there’s been a LOT of talk!
PRCAIngham	#PRCA plan moving forward is to build on useful debate. Happy with #PRCA definition, but discussion re role & competence valuable #CommsChat
AllthingsIC	Agreed!! Focus on doing RT @wadds Can we not just agree it’s broad church and move on & build brilliant agencies and comms teams #CommsChat
arthury	True. MT @AllthingsIC: Surely to have any relevancy, definition has to move from paper to reality. We need to walk the walk! #CommsChat
NigelSarbutts	@arthury But isn’t that your primary audience? #commschat
redluker	@wadds @prcaingham can we agree that the term broad church be banned from PR? #CommsChat
arthury	@johnnewbury_ Sorry; misunderstood! #CommsChat
CommsChat	RT @wadds: Can we not just agree its a broad church and move on and build brilliant agencies and comms teams #commschat
jane63c	heading back to the start – principles, values, conduct, actions all more useful than a single definition #commschat
arthury	@NigelSarbutts We didn’t collect the demographics to know that. #CommsChat
KeithTrivitt	@wadds @redluker @PRCAIngham Good point. We have said all along that PR pros will ultimately have to define PR for their own work #commschat
AllthingsIC	#CommsChat Surely to have any relevancy, definition has to move from paper to reality. We need to walk the walk-there’s been a LOT of talk!
johnnewbury_	@arthury Like I said, tell me why and how.  The how is important. #commschat
arthury	I agree. RT @wadds: Can we not just agree its a broad church and move on and build brilliant agencies and comms teams #CommsChat
KeithTrivitt	RT @wadds: @redluker @PRCAIngham Can we not just agree its broad church and move on and build brilliant agencies and comms teams #commschat
NigelSarbutts	@arthury What % of respondents to the survey were commissioners of PR services? #commschat
arthury	@redluker Ethics and measurement come immediately to mind. #CommsChat
wadds	@redluker @PRCAIngham Can we not just agree it’s a broad church and move on and build brilliant agencies and comms teams #CommsChat
cloudspark	@KeithTrivitt @jane63c @arthury glad to see the mba initative, hoping its success spurs a shift to undergrad biz education. #commschat
arthury	@NigelSarbutts The blogosphere discussion one year ago didn’t indicate it was ‘pointless.’ #CommsChat
redluker	@wadds what should be the top issue to tackle then? #commschat
mediations	#prsund students should be following #commschat – pity it clashes with NUFC! (@DrJonWhite talking a lot of sense).
arthury	@johnnewbury_ So, you don’t care ‘how’ it’s achieved? Lie, cheat, steal, it’s all on the table in the name of ‘results?’ #CommsChat
CommsChat	RT @arthury: Were waiting for profession to tell us. Were keeping an open mind; if theres something better, well adopt it. #commschat
PRCAIngham	a v important point RT @NigelSarbutts: @johnnewbury_ Finally, a client speaks and the pointlessness of the exercise is revealed! #commschat
KeithTrivitt	MT @arthury: We’re waiting for profession to tell us. Were keeping an open mind; if theres something better, well adopt it. #commschat
NigelSarbutts	@johnnewbury_ Finally, a client speaks and the pointlessness of the exercise is revealed! #commschat
KeithTrivitt	@wadds Quick info here on what @PRSA was doing while also leading definition effort: http://t.co/0Js08QP2 #commschat
arthury	@PRCAIngham And, we’d give PRWeek an exclusive saying we ‘reject’ your definition … ? #CommsChat
JonClements	RT @DrJonWhite: Public relations is not all about reputation — reputation is one of our concerns #commschat
mediations	RT @DrJonWhite: Public relations is not all about reputation — reputation is one of our concerns #commschat #prsund
arthury	@AllthingsIC We’re waiting for profession to tell us. We’re keeping an open mind; if there’s something better, we’ll adopt it. #CommsChat
DrJonWhite	Public relations is not all about reputation — reputation is one of our concerns #commschat
jane63c	RT @DrJonWhite: Definition or not, we need to be confident that we can talk clearly about what the practice has to offer //yay! #commschat
CommsChat	To go back to the meat of PRSA definition: How do you definite mutually beneficial relationships? #commschat
johnnewbury_	As a B2B client looking to the PR industry for a service, I need you to tell me what you provide and how, not who you are and why #commschat
KeithTrivitt	Absolutely. More education necessary RT @jane63c: we need an understanding of the work rather than a straight jacket definition #commschat
arthury	@NigelSarbutts Yes. Saw enough of it in posts about the definition project. #CommsChat
CommsChat	I keep getting distracted by all the interesting tweets! Topic 4 coming up… #commschat
PRCAIngham	And? RT @arthury: . @PRCA def: Public relations is all about reputation. With all due respect, this wouldn’t be accepted in U.S. #CommsChat
DrJonWhite	Definition or not, we need to be confident that we can talk clearly about what the practice has to offer #commschat
JonClements	RT @DrJonWhite: Reputation founded on performance, and an indicator of performance #commschat
arthury	. @PRCA def: Public relations is all about reputation. With all due respect, this wouldn’t be accepted in U.S. #CommsChat
jane63c	we need an understanding of the work rather than a straight jacket definition #commschat
AllthingsIC	#commschat So what happens next? There is a definition & making sure it is relevant, applicable and understandable is key. Then what?
redluker	@SandyLindsay still trying #commschat
KeithTrivitt	@wadds To be sure, there are big issues in PR, even beyond a modern defn. Work doesn’t stop here #commschat
StevenWoodgate	RT @behindthespin: RT @drjonwhite: Focus on reputation confuses the issue — reputation is an intermediate objective for practice #commschat
robertcgage	@arthury You’ve answered your own question I think…. #commschat
jane63c	RT @PRCAIngham: Yup! @wadds: PRSA work laudable but really PR industry has got much bigger issues to worry about than definition #commschat
AllthingsIC	RT @redluker @PRCAIngham #commschat the simple fact ind is still trying to define what PR is -is the industry’s biggest problem #commschat
NigelSarbutts	@arthury Are you familiar with term linkbait? #Commschat
Communicatemag	@SandyLindsay  yes, mums do need to know. For brightest ppl to join PR, mums need to be as proud as if child was doc or accntnt #Commschat
arthury	@robertcgage Oh, I agree! But,why then does The Guardian writes a story, ‘Ever Been Lied to by a PR?” #CommsChat
SandyLindsay	@redluker do you mean *because* it’s trying or because it’s *still* trying? #commschat
PRCAIngham	Yup! RT @wadds: PRSA work laudable but really PR industry has got much bigger issues to worry about than definition #CommsChat
Marketing_Chap	@CommsChat I would say that PR varies not just from country to country, but from firm to firm. That makes it so hard to define. #commschat
robertcgage	@KeithTrivitt @prcaingham No industry is spotless. Not even those that should be. #commschat
PRCAIngham	The one on our website for past 10 yrs RT @arthury: @PRCAIngham I’ve not seen your suggested definition? Care to offer it here? #CommsChat
wadds	PRSA work was a laudable but really the PR industry has got much bigger issues to worry about than fretting about a definition #CommsChat
cloudspark	@KeithTrivitt in my undergrad bba in int’l business, i think i had one day of pr in marketing. one day. #commschat
jane63c	@arthury @robertcage media will define professions as they choose bankers won’t like being defined as greedy actions = reputation #commschat
CommsChat	@DrJonWhite If it isn’t, I don’t think anyone’s told about 40% of the people I graduated with… #commschat
paulgailey	I’m reading #commschat and so much of this sounds like SEO industry talk.
alexkogs	#CommsChat definition was borne our of our own guilt re: our sometimes impersonal practices than substantively covering what we actually do.
arthury	@PRCAIngham I’ve not seen your suggested definition? Care to offer it here? #CommsChat
redluker	@PRCAIngham #commschat the simple fact the industry is still trying to define what PR is – is the industry’s biggest problem
robertcgage	@arthury Completely. But no industry is totally clean. Not one. It doesn’t represent the entirety #commschat
marcik	@CommsChat Depends on whether definition is perceived as informing pple or trying to legitimize PR profession #commschat
DrJonWhite	MBA experiment, same issues obtain today #commschat
KeithTrivitt	@prcaingham @robertcgage We can be as optimistic as we want, but reality is PR’s reputation isn’t as good as it should be #commschat
CommsChat	RT @DrJonWhite: CIPR experimented with teaching PR in MBA at Cranfield School of Management in the UK in 1980s, mixed results #commschat
DrJonWhite	Currrent debate in UK is PR a graduate occupation? #commschat
PRCAIngham	RT @josh_greenberg: For #COMM4304 students on Twitter, follow #CommsChat now for a lively discussion of @PRSA #PRDefined initiative #prca
SandyLindsay	@DrJonWhite was a very different world back then! #commschat
arthury	@robertcgage Bell Pottinger, Facebook/Burson, 5W, fake news sites … doesn’t it bother you that media refers to PR as ‘spin?’ #CommsChat
josh_greenberg	For #COMM4304 students on Twitter, follow #CommsChat now for a lively discussion of @PRSA #PRDefined initiative
cloudspark	@KeithTrivitt @Parthury v glad to see it come to mba curriculum, yet <10% of all americans get an advanced degree. what then? #commschat
behindthespin	RT @drjonwhite: Focus on reputation confuses the issue — reputation is an intermediate objective for practice #commschat
DrJonWhite	CIPR experimented with teaching PR in MBA programme at Cranfield School of Management in the UK in 1980s, mixed results #commschat
CommsChat	@PRCAIngham That’s a very good point. Is there an issue of PR being different from industry to industry, territory to territory? #commschat
behindthespin	RT @keithtrivitt: Couldn’t agree more re teaching PR in biz school. It’s a must. @PRSA bringing PR courses to MBA in US #commschat
arthury	@alexkogs I like it, but my guess is ‘innovative’ would set people off as ‘buzzword.’ Just speaking from experience 😉 #CommsChat
SandyLindsay	@knightys but that’s kind of the point – does your mum need to know what PR is? #commschat
KeithTrivitt	@jane63c @cloudspark it’s the same in US. Marketing taught in all biz/MBA programs but rarely is PR #commschat
robertcgage	@CommsChat Does PR really have such a bad reputation? I don’t think so – if only we could stop self-flagellating #commschat
KeithTrivitt	@commschat Exactly. Whether you agree w/ new defn or not, if it helps a broader range of ppl understand PR, all the better #commschat
PRCAIngham	One of our problems with this definition is that it is not unique to PR. Could be valid for many activities, if any #commschat
arthury	@cloudspark Something else PRSA is working on! More on our MBA initiative here:  http://t.co/tVb4NmSi #CommsChat
CommsChat	@robertcgage Yes-but banking had deeper problems. And hasn’t exactly recovered its reputation yet. #commschat
KeithTrivitt	@cloudspark Couldn’t agree more re teaching PR in biz school. It’s a must. @PRSA bringing PR courses to MBA in US #commschat #commschat
alexkogs	#CommsChat definition covers one aspect, but would have liked to see a general nod to the communication of ideas.
PRCAIngham	@flemingsean  #CommsChat #PRCA deliberately avoids phrase ‘profession’.  More about what we do, and with what skill and what ethicality
CommsChat	It’s time for our second topic: Will this definition help the reputation of the PR industry? #commschat
KeithTrivitt	Unfortunately true RT @arthury: @PRCAIngham Profession is already defined by its actions. See Transgressions, Ethical. #CommsChat
johnnewbury_	Maybe the PR industry would be better off with a mission statement rather than a definition. What it does instead of what it is. #commschat
paulgailey	SEO industry ppl hung up about it’s (re)definition (as Inbound marketing or other) should take a peek at #CommsChat right now & vice-versa.
jane63c	@KeithTrivitt aren’t the solutions we offer what we do? #commschat
arthury	@Communicatemag In crafting def., we stayed true to research, using words PR pros themselves used to describe what they do. #CommsChat
flemingsean	Ref #CommsChat discussion of PR “definition” and “our profession”… it’s *not* a profession. No matter how we dress it up. We’re not doctors.
PRCAIngham	#CommsChat Let us be clear -#PRCA congratulates #PRSA on work.  BUT we -led by members- disagree that definition is right one.
SandyLindsay	@KeithTrivitt no question that 500 is too many; but is ONE too few? #commschat
KeithTrivitt	@jane63c Discussing solutions PR offers is def valuable. But you still need to be able to describe what it is you do #commschat #commschat
AllthingsIC	#commschat RT @arthury Goal wasn’t ‘universal’ def…but a baseline def. Things that bind profession, but could be tailored by ind. pros
arthury	@PRCAIngham Profession is already defined by its actions. See Transgressions, Ethical. #CommsChat
KeithTrivitt	MT @arthury: Goal wasn’t ‘universal’ def., but a baseline def. Things that bind profession, but could be tailored by ind. pros. #CommsChat
jane63c	maybe we should talk about the solutions PR offers rather than one definition then the client can decide what they want? #commschat
Communicatemag	weird that the definition seems to be phrased by a marketer rather than a PRO. Should b more concerned about content & clarity.  #Commschat
arthury	@AmandaWadlow Goal wasn’t ‘universal’ def., but a baseline def. Things that bind profession, but could be tailored by ind. pros. #CommsChat
jane63c	RT @Maxim_PR: Having a universally-agreed def of PR probably helps people outside the industry more than those within it //yes! #commschat
KeithTrivitt	Yes RT @Maxim_PR: Having a universally-agreed def of PR probably helps people outside the industry more than those within it #commschat
CommsChat	Yes-insider or outside industry? RT @jane63c: RT @SandyLindsay: @KeithTrivitt but who is the definition FOR? //excellent point! #commschat
PRCAIngham	#CommsChat RT @arthury: @robertcgage  @PRSA has made clear, profession will be more defined by our actions and results. #CommsChat DISAGREE
Scoop_Girl	Agree! RT @Maxim_PR: Having a universally-agreed def of PR probably helps people outside the industry more than those within it #commschat
KeithTrivitt	@sandylindsay For anyone who interacts with PR, needs its services or requires info on what PR is. 500 diff defns not good #commschat
StevenWoodgate	RT @KeithTrivitt: Modernizing a defn of PR not abt a lack of confidence in PR. More abt clarifying PR’s modern role & value #commschat
robertcgage	RT @CommsChat: @KeithTrivitt I can definitely see the importance of clarifying PR’s value-but isn’t a case of “show, don’t tell”? #commschat
AllthingsIC	#CommsChat @arthury I think it was a good idea to update it as 1982 was a long time ago. But who is the definition for? Inside/outside PR?
arthury	@robertcgage As @PRSA has made clear, profession will be more defined by our actions and results. #CommsChat
CommsChat	RT @arthury: It originated out of discussion by U.S. bloggers. Many saw our definition as not being updated since 1982. #commschat
PRCAIngham	#CommsChat  @KeithTrivitt No disagreement re value. disagreement re practicality and the definition itself
KeithTrivitt	@CommsChat True, but you can’t really show someone something unless you know how to objectively describe what it does #commschat #commschat
arthury	@GripCommPR G’day, Greg! #CommsChat
LaalaLush	RT @PRCAIngham: Agree RT @AmandaWadlow: I don’t think a universal PR definition would ever work #Commschat @CommsChat
robertcgage	@KeithTrivitt A PR’s actions and results do more than a carefully crafted (and probably inaccurate) definition #commschat
CommsChat	@KeithTrivitt I can definitely see the importance of clarifying PR’s value-but isn’t a case of “show, don’t tell”? #commschat
GripCommPR	RT @Maxim_PR: Having a universally-agreed def of PR probably helps people outside the industry more than those within it #commschat
KeithTrivitt	@prcaingham @AmandaWadlow Why not have some universal baseline of PR’s role & value? An objective, dictionary-like description #commschat
SandyLindsay	RT @Marketing_Chap: Definitions are ways of exerting control. Has the industry suffered from a lack of control, chaps? #commschat
jane63c	RT @SandyLindsay: @KeithTrivitt but who is the definition FOR? //excellent point! #commschat
arthury	Important, tho; PRSA didn’t write definition. Result of crowd-sourcing. You can argue, as some have, if that was right approach. #CommsChat
Marketing_Chap	Definitions are ways of exerting control. Has the industry suffered from a lack of control, chaps? #commschat
AllthingsIC	I will be taking part in #commschat for the next hour. Follow the hashtag if you want to take part #internalcomms
Maxim_PR	Having a universally-agreed definition of PR probably helps people outside of the industry more than those that work within it #commschat
jane63c	PR is much more fleet of foot than mkting/ad so will always be hard to pin down #commschat
robertcgage	@arthury I rest my case m’Lud! Do we need a phrase that encapsulates what we do? I think not! #commschat
SandyLindsay	@KeithTrivitt but who is the definition FOR? #commschat
KeithTrivitt	RT @drjonwhite: No, a sufficient and satisfactory explanation of itself.  PRSA’s new definition comes with backing explanation #commschat
arthury	@Marketing_Chap It originated out of discussion by U.S. bloggers. Many saw our definition as not being updated since 1982. #CommsChat
LaalaLush	RT @PRCAIngham: #CommsChat universal definition would be helpful -but PR communities around the world at v different stages. so not sure possible
KeithTrivitt	Modernizing a defn of PR not abt a lack of confidence in PR. More abt clarifying PR’s modern role & value #commschat
PRCAIngham	Agree RT @AmandaWadlow: I don’t think a universal PR definition would ever work #Commschat @CommsChat
LaalaLush	RT @CommsChat: So, first up tonight: Does PR need a universally-agreed on definition? #commschat
robertcgage	@Communicatemag @CommsChat And, being grumpy, I take issue with that def. It is as tactical as it is strategic #commschat
arthury	@robertcgage 500 definitions of PR were written between 1900s and 1980s. Angst is certainly nothing new … ! #CommsChat
AmandaWadlow	I don’t think a universal PR definition would ever work #Commschat @CommsChat
Marketing_Chap	Maybe we should ask the chaps who wrote the definition. What was the reason they set their noodles to writing such a thing? #commschat
jane63c	a single definition can be very limiting albeit we need a broad agreement of what the profession is about #commschat
KeithTrivitt	We believe PR needs a good baseline to define our work. Hodgepodge of definitions existed, which confuses ppl #commschat #commschat
Scoop_Girl	Strategic communication planned and built according to the public. Target audience will ‘set the rules’ #Commschat
DrJonWhite	No, a sufficient and satisfactory explanation of itself.  PRSA’s new definition comes with backing explanation #commschat
robertcgage	@CommsChat For decades, we have been beating ourselves up over this. Do we have such little confidence in our profession?? #commschat
PRCAIngham	#CommsChat universal definition would be helpful -but PR communities around the world at v different stages. so not sure possible
SandyLindsay	@robertcgage ooh if there’s rants to be had, I’m in! #commschat
CommsChat	@arthury What do you think? Presumably it’s a yes from the PRSA… #commschat
robertcgage	@CommsChat Hello! Rob here, from a place that builds planes. Rant coming on defining PR….#commschat
CommsChat	So, first up tonight: Does PR need a universally-agreed on definition? #commschat
CommsChat	We’ve got @arthury from the PRSA, @prcaingham from the PRCA, and @drjonwhite from CIPR joining us #commschat
Communicatemag	RT @CommsChat: …  between organizations and their publics.” (2/2) #Commschat
Communicatemag	RT @CommsChat: “Public relations is a strategic communication process that builds mutually beneficial relationships … (1/2) #Commschat
CommsChat	…  between organizations and their publics.” (2/2) #commschat
jane63c	apologies to non-PR followers for the next hour of  #commschat
DrJonWhite	Good to be here, look forward to the discussion #commschat
arthury	Happy to be on as well. Arthur Yann from @PRSA. RT @CommsChat: Tonight, were considering PR – how do you define it? #CommsChat
Marketing_Chap	Just joining #commschat now chaps. More than the usual tweets, brace yourself.
CommsChat	“Public relations is a strategic communication process that builds mutually beneficial relationships … (1/2) #commschat
KeithTrivitt	Happy to be here. Keith Trivitt from @PRSA RT @commschat: Ok, it’s 8pm here in the UK, time to get going… #commschat
CommsChat	Tonight, we’re considering PR – how do you define it? The PRSA recently tried, and here’s what they came up with… #commschat
Baroness_Shanaz	RT @PRCAIngham: Looking forward to it RT @CommsChat: Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/TPSsYYam
CommsChat	Ok, it’s 8pm here in the UK, time to get going… #commschat
jane63c	looking forward to discussing #PRdefinition with @PRCAIngham amongst others! #commschat
johnnewbury_	All set to join #commschat, sorting out the new definition of PR (and maybe coming up with a different one).
Maxim_PR	RT @CommsChat: Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/prguKkJs
PRCAIngham	Looking forward to it RT @CommsChat: Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/TPSsYYam
SEMComms	RT @CommsChat: Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/prguKkJs
mollyhpierce	I’m going to be on #commschat for the next hour, swing by if you have views on a definition for #pr
CommsChat	@PRgirlAshley We haven’t started yet! Don’t worry. It’s 8 GMT…ten minutes to go. #commschat
CommsChat	Nearly time for #commschat! On definitions of PR. A little background reading: http://t.co/prguKkJs

 

 

Transcript of #CommsChat on China and Google+

At last night’s #CommsChat we were delighted to have Thomas Morffew joining us. Thomas is the director of Ren Media, which specialises in consulting on China and social media issues, and he also runs The g+ resource, a Google+ resources project.

We looked at how social networks, and in particular Google+, are operating in China and the differences from operations in Europe and America.

We’ll also delved into how Google+ has progressed from its big launch and how successful it’s currently proving.

Topics for discussion included:

– Is Google+ a genuine competitor among social networks?
– What are users, both in the UK and further afield, using Google+ for?
– What does the recent incident with Chinese “netizens” flooding Barack Obama’s Google+ page tell us about the current state of social media in China?
– Do social networks such as Google+ mean an “all-or-nothing” approach to online censorship?
– What are the key differences when it comes to social networks between China and the West?

Please note: due to some technical issues on Twitter last night, the discussion is somewhat fragmented.

---

 

@CommsChat @ClaireatWaves Oh no! Twitter was being useless for most people it seems. Hopefully should have a transcript up later though #commschat. -10:20 AM Mar 6th, 2012

@ColinWalker Morning all. Had a good time reading the #commschat last night. -9:50 AM Mar 6th, 2012

@stuartbruce RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -2:19 AM Mar 6th, 2012

@ClaireatWaves Missed most of #commschat thanks to Twitter playing up. You never know what you’ve got until you lose it… -9:45 PM Mar 5th, 2012

@ClaireatWaves RT @thomasmorffew: @paulgailey @Stevejuice G+ predicted to have 400m+ users by year end. #CommsChat -9:37 PM Mar 5th, 2012

@thomasmorffew RT @sagethefool: Thanks to @thomasmorffew & @CommsChat for #commschat today. Had to drop out after G+ discussion, but enjoyed it! -9:29 PM Mar 5th, 2012

@Marketing_Chap Apologies for the constant stream of tweets during #commschat, chaps. Once into the flow, the tongue began to wag, eh @PRgirlAshley ? -9:28 PM Mar 5th, 2012

@sagethefool Thanks to @thomasmorffew & @CommsChat for #commschat today. Had to drop out after G+ discussion, but enjoyed it! -9:21 PM Mar 5th, 2012

@PressPageUK RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -9:12 PM Mar 5th, 2012

@Communicatemag RT @CommsChat: make sure you circle it to ensure an update nearer the time http://t.co/QRHBZbUT #commschat -9:07 PM Mar 5th, 2012

@Communicatemag RT @CommsChat: & we’ll precede next weeks #commschat w/a 30 minute hangout at http://t.co/QRHBZbUT Communicate magazines G+ page #commschat -9:06 PM Mar 5th, 2012

@CommsChat make sure you circle it to ensure an update nearer the time http://t.co/di5Kw6ei #commschat -9:06 PM Mar 5th, 2012

@CommsChat & we will precede next weeks #commschat with a 30 minute hangout at http://t.co/di5Kw6ei Communicate magazine’s G+ page #commschat -9:05 PM Mar 5th, 2012

@GemmaPhelan Thanks guys! Catch ya next week #CommsChat -9:05 PM Mar 5th, 2012

@paulgailey I really enjoyed that #commschat blitz. thanks people and @commschat. I am http://t.co/0M173qZD on Google Plus. Cheers -9:04 PM Mar 5th, 2012

@Marketing_Chap @CommsChat @thomasmorffew Top notch stuff, chaps! Enjoyed every moment, though twitter made each moment take longer to appear. #commschat -9:03 PM Mar 5th, 2012

@GemmaPhelan Chinese use social for entertainment/enjoyment not as active as the western world in using social for marketing #CommsChat -9:03 PM Mar 5th, 2012

@Nerve Thanks for the love! RT @PRgirlAshley: @sagethefool I think @Nerve has done a pretty great job. #CommsChat -9:02 PM Mar 5th, 2012

@thomasmorffew @CommsChat you’re welcome. Enjoyed it immensely. Thanks everyone and look me up on g+ at http://t.co/Is4PnxnK #CommsChat -9:01 PM Mar 5th, 2012

@Maxim_PR Interesting #commschat this week – thanks @CommsChat and @thomasmorffew. Shame Twitter was being so slow! -9:01 PM Mar 5th, 2012

@PRgirlAshley @davidinguk @SteveJuice Agreed. FB and Twitter have enough power/information as it is. They don’t need even more. #CommsChat -9:01 PM Mar 5th, 2012

@CommsChat and, of course, a big thanks to our sponsors @mynewsdesk @cisionuk @kwdigital & @wolfstarpr Please do check them out! #commschat -9:01 PM Mar 5th, 2012

@thomasmorffew @Stevejuice inevitable. Gov fears growth out of their control. #CommsChat -9:01 PM Mar 5th, 2012

@paulgailey @CommsChat my understanding was that Amazon’s Whispernet bypassed the great firewall, hence rocket sino Kindle sales #commschat -9:00 PM Mar 5th, 2012

@CommsChat And thats us for the hour. A #bigthanks to @thomasmorffew for being this weeks guest. #commschat -9:00 PM Mar 5th, 2012

@Stevejuice #commschat fascinating move by Chinese government to force SM users to reveal their true identities. -8:59 PM Mar 5th, 2012

@thomasmorffew @CommsChat stats show that Chinese users are also more likely to be content creators. West more focused on resharing of content. #CommsChat -8:59 PM Mar 5th, 2012

@CommsChat @paulgailey RT @CommsChat: topic 5 What are the key differences when it comes to social networks between China and the West? #commschat -8:58 PM Mar 5th, 2012

@paulgailey @PRgirlAshley @historian that’s a correct assumption Ashley. #commschat -8:58 PM Mar 5th, 2012

@paulgailey @CommsChat what is the last topic? #commschat -8:57 PM Mar 5th, 2012

@thomasmorffew @CommsChat the biggest difference is the way that Chinese have to negotiate their way around censorship. #CommsChat -8:57 PM Mar 5th, 2012

@PRgirlAshley @historian Tbh, I’m not sure. I thought they had expanded it. Maybe I’m thinking more people can watch but not participate? #commschat -8:55 PM Mar 5th, 2012

@CommsChat topic 5 What are the key differences when it comes to social networks between China and the West? #commschat -8:55 PM Mar 5th, 2012

@thomasmorffew @paulgailey @stevejuice G+ predicted to have 400m+ users by year end. #CommsChat -8:55 PM Mar 5th, 2012

@CommsChat I realise we’re chopping &changing topics, as twitter is letting us down. but maybe we shld spenf last 5 mins on the last topic #commschat -8:55 PM Mar 5th, 2012

@paulgailey @thomasmorffew @AdamAzor @stevejuice and they are close tied to apple now #commschat -8:54 PM Mar 5th, 2012

@paulgailey @Stevejuice based on current growth G will be bigger than T by 2012 year end. #commschat -8:54 PM Mar 5th, 2012

@AdamAzor Along with Tesco!! >> RT @Maxim_PR: RT @PRgirlAshley: And then Google will rule the world! #Afraid RT @Stevejuice: #commschat -8:54 PM Mar 5th, 2012

@thomasmorffew @AdamAzor @stevejuice too late for that. Google has G+. Twitter have burned their Google bridges IMO. #CommsChat -8:53 PM Mar 5th, 2012

@Maxim_PR RT @PRgirlAshley: And then Google will rule the world! #Afraid RT @Stevejuice: #commschat Google needs to acquire Twitter – THEN we’d have a social network -8:52 PM Mar 5th, 2012

@AdamAzor Now that’s interesting >> RT @Stevejuice: Ive said this before: Google needs to acquire Twitter – THEN wed have a social network #commschat -8:51 PM Mar 5th, 2012

@PRgirlAshley And then Google will rule the world! #Afraid RT @Stevejuice: #commschat Google needs to acquire Twitter – THEN we’d have a social network -8:51 PM Mar 5th, 2012

@Historian @PRgirlAshley I thought you could only get 10 people in a hangout these days. #commschat -8:50 PM Mar 5th, 2012

@PRgirlAshley @CommsChat Given the current topic, might be interesting to hold a G+ chat/hangout next week. Thoughts? #commschat -8:50 PM Mar 5th, 2012

@thomasmorffew @Communicatemag +1. #CommsChat -8:49 PM Mar 5th, 2012

@Stevejuice #commschat I’ve said this before: Google needs to acquire Twitter – THEN we’d have a social network -8:49 PM Mar 5th, 2012

@thomasmorffew @CommsChat Maybe, but as users become more knowledgeable, it’s more difficult to truely censor. #CommsChat -8:49 PM Mar 5th, 2012

@DigitalKaitlyn RT @Communicatemag: next weeks G+ can have a 30 minute hangout half an hour before commschat. how about that #commschat -8:49 PM Mar 5th, 2012

@PRgirlAshley @CommsChat Thoughts on a potential G #commschat -8:49 PM Mar 5th, 2012

@PRgirlAshley Agree whole-heartedly. RT @adamazor: but we should not just tick the FB box & feel we’ve done social, it has to be right #commschat -8:48 PM Mar 5th, 2012

@CommsChat topic 4 – – Do social networks such as Google+ mean an “all-or-nothing” approach to online censorship? #commschat -8:47 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley Brilliant idea. @communicatemag can do it on their G+ Page. 🙂 #CommsChat -8:47 PM Mar 5th, 2012

@AdamAzor We are living in a FB world… but we should not just tick the FB box & feel we’ve done social, it has to be right @PRgirlAshley #commschat -8:47 PM Mar 5th, 2012

@CommsChat the twitter problems tonight have meant its been very hard to stay on topic. However, lets move onto point 4.lets move to topic 4 #commschat -8:47 PM Mar 5th, 2012

@GemmaPhelan Agreed @thomasmorffew social search is inevitable google will not give up the fight to populate the site #CommsChat -8:47 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew Are you suggesting we move next week’s #CommsChat to G+ as an experiment? -8:46 PM Mar 5th, 2012

@paulgailey @Stevejuice and with gplus you have a drink, which can also happen outside of the pub. #commschat -8:45 PM Mar 5th, 2012

@thomasmorffew @Communicatemag @PRgirlAshley infrastructure another reason to use Google+. Twitter still having problems is unacceptable… #CommsChat -8:45 PM Mar 5th, 2012

@PRgirlAshley @adamazor @paulgailey @SteveJuice Yes, Myspace is still a go-to for music and related industry, but we’re living in a FB world #commschat -8:45 PM Mar 5th, 2012

@PRgirlAshley @mollyhpierce Definitely. I think it’s more for a tech-savvy audience than mass for Mom crowd, etc. #CommsChat -8:44 PM Mar 5th, 2012

@Communicatemag @PRgirlAshley twitter is dreadful today. #commschat -8:43 PM Mar 5th, 2012

@AdamAzor Myspace seems to have had some recent growth & is interesting for pure music association @PRgirlAshley @paulgailey @Stevejuice #commschat -8:42 PM Mar 5th, 2012

@PRgirlAshley Dear @TweetGrid. Why are you going so slow? Not making it easy to keep up with the convo. #commschat -8:42 PM Mar 5th, 2012

@Stevejuice @paulgailey #commschat Like a pub. You go there because your friends do, but you call it going to the pub -8:42 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley sure, but the benefits will gradually outweigh the issues. Google search is too dominant to ignore. #CommsChat -8:41 PM Mar 5th, 2012

@PRgirlAshley I don’t think anyone’s still talking about Myspace.. RT @paulgailey: @Stevejuice MySpace? #commschat -8:40 PM Mar 5th, 2012

@thomasmorffew @Communicatemag We all get it. Just in different ways, right? 🙂 #CommsChat -8:40 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew @CommsChat Not everyone wants their public name tied to search results. Even with “circles” and security #commschat -8:39 PM Mar 5th, 2012

@thomasmorffew @PRgirlAshley Hangouts also very useful internal tool. Organizations can video conference very easily. Fits with Google Apps. #CommsChat -8:39 PM Mar 5th, 2012

@Communicatemag @thomasmorffew ok so they ‘get it’, wheras we dont? #commschat -8:39 PM Mar 5th, 2012

@mollyhpierce @PRgirlAshley on the other hand, that is the beauty of #gplus – selective sharing. Just takes effort which most won’t put in #commschat -8:39 PM Mar 5th, 2012

@paulgailey @Stevejuice and MySpace? are people attached to herds of friends or the network itself? #commschat -8:39 PM Mar 5th, 2012

@thomasmorffew @CommsChat FB is just another social network. Google is information + social. #CommsChat -8:38 PM Mar 5th, 2012

@PRgirlAshley @mollyhpierce Agreed. As public as everything’s become- @getglue @foursquare @spotify blasts, do video chats need to be? #commschat -8:38 PM Mar 5th, 2012

@CommsChat @thomasmorffew in what way is FB perceived differently? #commschat -8:37 PM Mar 5th, 2012

@Stevejuice #commschat Many people have an emotional attachment and loyalty to their social network. Makes churn lower. -8:37 PM Mar 5th, 2012

@thomasmorffew @CommsChat Yes http://t.co/iAxsS2Xq for example and http://t.co/S7q0hOP8. #CommsChat -8:37 PM Mar 5th, 2012

@CommsChat @thomasmorffew you have to understand the status of Google in China. It’s respected as a symbol of “Western values”. FB different #commschat -8:37 PM Mar 5th, 2012

@PRgirlAshley @CommsChat There are definitely China specific networks. Try Googling the near copies of FB, etc. #commschat -8:37 PM Mar 5th, 2012

@mollyhpierce I think there’s still a big ? on #gplus hangouts etc being taken up beyond a tech-savvy community-most of my friends still skype #commschat -8:36 PM Mar 5th, 2012

@PRgirlAshley @marketing_chap I’m gonna go ahead and take that as a yes. #commschat -8:36 PM Mar 5th, 2012

@CommsChat @thomasmorffew other than the regulars? there are specific china only networks? like hyves in netherlands? #commschat -8:36 PM Mar 5th, 2012

@PRgirlAshley @paulgailey I always try to define my terms at the beginning of the convo. I’m guessing I missed that tweet though. Thanks #commschat -8:35 PM Mar 5th, 2012

@thomasmorffew @CommsChat you have to understand the status of Google in China. It’s respected as a symbol of “Western values”. FB different. #CommsChat -8:35 PM Mar 5th, 2012

@GemmaPhelan @Marketing_Chap hahaha. Nothing better to do #CommsChat -8:34 PM Mar 5th, 2012

@Marketing_Chap RT @PRgirlAshley: @marketing_chap Please tell me you talk like this IRL. #InLove #commschat -8:34 PM Mar 5th, 2012

@CommsChat how does china feel towards G+ is it as polarisd as it is here? no-one’s ambivalent anymore about google+, is that the same there #commschat -8:33 PM Mar 5th, 2012

@thomasmorffew China has very strong social networks with strong ties to government. Hard if not impossible for outside SM to break in. #CommsChat -8:33 PM Mar 5th, 2012

@PRgirlAshley @CommsChat China’s overtaking the world. But we all knew that already. #CommsChat -8:32 PM Mar 5th, 2012

@thomasmorffew @GemmaPhelan they should be terrified. Hangouts are a fantastic tool. Haven’t touched Skype for months. #CommsChat -8:32 PM Mar 5th, 2012

@Marketing_Chap @CommsChat they have too much time on their hands, the poor chaps. And with all that tea sitting around. The mind boggles. #commschat -8:31 PM Mar 5th, 2012

@PRgirlAshley @paulgailey I feel behind, but I’m lost. SPWY? #CommsChat -8:31 PM Mar 5th, 2012

@thomasmorffew @CommsChat the Obama incident shows the engagement of China with SM. It’s also interesting that it happened on g+. #CommsChat -8:31 PM Mar 5th, 2012

@GemmaPhelan “@thomasmorffew: Also need to mention Google+ Hangouts yes I’m sure Skype are a little worried #CommsChat -8:31 PM Mar 5th, 2012

@BusinessEast @commschat It’s not as bad as North Korea but it’s pretty close? #censorship #commschat -8:31 PM Mar 5th, 2012

@AdamAzor If you’re audience over indexes on Gplus, use Gplus. If it doesn’t & data predicts they wont start using it. Don’t waste budget #commschat -8:31 PM Mar 5th, 2012

@ravimotha @ravimotha @stevejuice #commschat thinks its going be hard but the seo and general ranking help will help grow it, but it will be slow -8:30 PM Mar 5th, 2012

@PRgirlAshley @marketing_chap Please tell me you talk like this IRL. #InLove #commschat -8:30 PM Mar 5th, 2012

@thomasmorffew to quote @GuyKawasaki “easier to be search engine adding social than a social network adding search” http://t.co/bbuj1KyP #CommsChat -8:30 PM Mar 5th, 2012

@paulgailey @sagethefool @PRgirlAshley @thomasmorffew yes, agreed that even now non SPYW visibility due to gplus is already happening. #commschat -8:30 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap More depth. Also think about Mobile (Android), Browsing (Chrome), Search….. #CommsChat -8:29 PM Mar 5th, 2012

@CommsChat topic 3 What does recent incident with Chinese “netizens” flooding Obama’s G+ page say about social media in China? #commschat -8:29 PM Mar 5th, 2012

@PRgirlAshley @sagethefool Of course. It cuts through the BS & helps people condense their thoughts, rather than allowing for a TL;DR response #commschat -8:28 PM Mar 5th, 2012

@sagethefool @thomasmorffew @Stevejuice And Google was late to search! #commschat -8:28 PM Mar 5th, 2012

@CommsChat @BusinessEast no need to go, we’re about to move onto Thomas’ other area of specialisation. #commschat -8:28 PM Mar 5th, 2012

@GemmaPhelan “@PRgirlAshley: +1 RT @BusinessEast: @thomasmorffew Just people aren’t there!!! totally agree adoption is key to success #commschat” -8:28 PM Mar 5th, 2012

@thomasmorffew @Stevejuice too late? I hear Apple was late to phones as well. 😉 #CommsChat -8:28 PM Mar 5th, 2012

@ColinWalker *That was supposed to say “is fully integrated” #commschat -8:28 PM Mar 5th, 2012

@Marketing_Chap @thomasmorffew I say, chap, why are you so certaon #gplus will win out in the end. Is it the only the backing parent company? #commschat -8:28 PM Mar 5th, 2012

@sagethefool @Communicatemag @BusinessEast Yes! Need to have that linked properly to get any SEO benefit as well. Search Google+ badge #commschat -8:27 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Oh please don’t. I agree, and Devil’s Advocate is just oh so fun. #commschat -8:27 PM Mar 5th, 2012

@Stevejuice #commschat Ironic really, Google have got G+ right, just too late -8:27 PM Mar 5th, 2012

@CommsChat RT @thomasmorffew: @GemmaPhelan sure, but the potential is greater on g+. Easier to scan and allows for longer answers. #commschat -8:27 PM Mar 5th, 2012

@ColinWalker We won’t notice the full benefit of G+ until the social layer if fully integrated across Google’s ecosystem – will take time. #commschat -8:27 PM Mar 5th, 2012

@thomasmorffew Also need to mention Google+ Hangouts. Tremendously useful conferencing tool. Also good for customer service. #CommsChat -8:26 PM Mar 5th, 2012

@AdamAzor Social is like any other type of marketing… make sure you’re using the right channels / media to target the right audience. #commschat -8:26 PM Mar 5th, 2012

@Communicatemag @BusinessEast but your website has no mention of Google+? Perhaps you’re not helping yourself? #commschat -8:26 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Exactly. The whole “If you build it, they will come” thing isn’t really holding true at the moment. #commschat -8:26 PM Mar 5th, 2012

@Maxim_PR @BusinessEast agreed – been on since January but failing to see any real benefits. Layout so similar to Facebook too – seems odd #commschat -8:26 PM Mar 5th, 2012

@BusinessEast Sorry, feel I’m probably hijacking the debate here with my anti G+ sentiment. Shall now retreat and lurk #commschat 🙂 -8:26 PM Mar 5th, 2012

@thomasmorffew @GemmaPhelan sure, but the potential is greater on g+. Easier to scan and allows for longer answers. #CommsChat -8:25 PM Mar 5th, 2012

@BusinessEast @maxim_pr well said. We’re persevering with it for SEO but still, no real benefit due to lack of real adoption #commschat -8:24 PM Mar 5th, 2012

@GemmaPhelan @thomasmorffew: @sagethefool Twitter is useful, but ultimately limited for real dialogue. Oh I duno this is pretty good dialogue #CommsChat -8:24 PM Mar 5th, 2012

@thomasmorffew @BusinessEast as I said earlier, a long term thing. Early adoption will pay off. Many make mistake of using FB/Twitter tactics #CommsChat -8:24 PM Mar 5th, 2012

@PRgirlAshley +1 RT @BusinessEast: @thomasmorffew we have set up the profiles, tailor our messages, set up circles. Just people aren’t there!!! #commschat -8:24 PM Mar 5th, 2012

@AllieJohns @annatclock @stevejuice time a factor also. Myriad of social media. #commschat -8:24 PM Mar 5th, 2012

@sagethefool @paulgailey @PRgirlAshley Absolutely! But see my post @thomasmorffew linked prev. We r seeing SEO effects outside of SPYW also. #commschat -8:23 PM Mar 5th, 2012

@Maxim_PR There just aren’t enough #gplus users to make it worthwhile at the moment. Persevering for search engine rankings though #commschat -8:23 PM Mar 5th, 2012

@BusinessEast @thomasmorffew And yes we have set up the profiles, tailor our messages, set up circles. Just people aren’t there!!! #commschat -8:23 PM Mar 5th, 2012

@Communicatemag @BusinessEast erm, really? public affairs, corporate PR, internal comms, IR, community relations etc. #commschat -8:23 PM Mar 5th, 2012

@PRgirlAshley It’s all about the right chat client. RT @sagethefool Every time in a chat I’m reminded how much better this would go on G+ #CommsChat -8:22 PM Mar 5th, 2012

@BusinessEast @thomasmorffew Sorry, I work in comms and I’ve seen absolutely no positive benefits for our clients who want to reach the masses #commschat -8:22 PM Mar 5th, 2012

@thomasmorffew @sagethefool Yes. Twitter is useful, but ultimately limited for real dialogue. This is where G+ shines. #CommsChat -8:22 PM Mar 5th, 2012

@paulgailey @PRgirlAshley @sagethefool once SPYW rolls out in your territory your ability to viralise (!) will be greater on gplus than fb #commschat -8:22 PM Mar 5th, 2012

@GemmaPhelan @PRgirlAshley @sagethefool the motivation, social search although the parameters are not all together clear yet #CommsChat -8:22 PM Mar 5th, 2012

@LizCpher @CommsChat I can’t bring up the #CommsChat hashtag I’ll keep trying. #fail -8:22 PM Mar 5th, 2012

@thomasmorffew @BusinessEast be aware though that Local is a focus for Google. Places and Google+ will see gradual integration. #CommsChat -8:21 PM Mar 5th, 2012

@Communicatemag @BusinessEast for instance, G+ perfect to create circles for internal comms. even more so as Gmail takes more share from outlook #commschat -8:21 PM Mar 5th, 2012

@Stevejuice @ravimotha #commschat Brands won’t invest in G+ unless many millions either move from Facebook or use both. Huge ask. -8:21 PM Mar 5th, 2012

@PRgirlAshley @thomasmorffew @Marketing_ChapThat’s where I’ve networked the most! #CommsChat -8:21 PM Mar 5th, 2012

@BusinessEast @Communicatemag Most comms isn’t about reaching consumers? Eh? All comms is about consumers, whether B2B or B2C!! #Commschat -8:20 PM Mar 5th, 2012

@sagethefool Every time I’m in a Twitter chat I’m reminded how much better this would go on Google+ #commschat -8:20 PM Mar 5th, 2012

@Communicatemag @BusinessEast even within sainsburys M&S etc. consumer facing comms only one aspect #commschat -8:20 PM Mar 5th, 2012

@Communicatemag @BusinessEast well yes, you could mention a few consumer brands. But most comms is not about reaching consumers. #commschat -8:20 PM Mar 5th, 2012

@PRgirlAshley Tell that to businesses. RT @Communicatemag: @BusinessEast most comms isnt about reaching debbie the housewife. #CommsChat -8:19 PM Mar 5th, 2012

@thomasmorffew @paulgailey I say yes! I’ve seen news broken on g+ and richer content, eg photos and video are better displayed. #CommsChat -8:19 PM Mar 5th, 2012

@BusinessEast @Communicatemag Plus your local plumber, electrician, painter, decorator… they know that everyone’s on FB!! #commschat -8:19 PM Mar 5th, 2012

@Communicatemag we had university of gloucersterhsire at our conference today. they use G+ to talk to local businesses. have created a community #commschat -8:19 PM Mar 5th, 2012

@AdamAzor @Communicatemag @BusinessEast but a lot of shopper marketing and digital shopper marketing is targeting Debbie as the gatekeeper #commschat -8:19 PM Mar 5th, 2012

@thomasmorffew @ColinWalker exactly. Apples and oranges. #CommsChat -8:19 PM Mar 5th, 2012

@PRgirlAshley I always forget that #CommsChat is UK-based. Ha. I’ll just be over here, solely represting the US #NoBig -8:18 PM Mar 5th, 2012

@BusinessEast @Communicatemag I’d say John Lewis, Debenhams, M&S, Tesco, Sainsburys would disagree… should I go on? #Commschat -8:18 PM Mar 5th, 2012

@ravimotha @Stevejuice agree with point, but would that change if people could see clear roi , or if there was a clear way to make money #commschat -8:18 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap @PRgirlAshley doubt it. Most PR and marketing types are on Twitter. 🙂 #CommsChat -8:18 PM Mar 5th, 2012

@paulgailey .@thomasmorffew How many press ppl rely on gplus in addition to twitter? #commschat Is it a viable press channel for brands? -8:18 PM Mar 5th, 2012

@PixoMedia RT @stevejuice: #commschat Evenin’ all. Problem for G+? Inertia. Most (non-geeky) people have invested too much in Facebook and Twitter… -8:18 PM Mar 5th, 2012

@PRgirlAshley @sagethefool How so? Why should I choose to share on G+ rather than FB? What’s the motivation? #CommsChat -8:18 PM Mar 5th, 2012

@annatclock @Stevejuice Totally agree. Learning curve too steep also #commschat -8:17 PM Mar 5th, 2012

@Communicatemag @BusinessEast most comms isnt about reaching debbie the housewife. #commschat -8:17 PM Mar 5th, 2012

@ColinWalker What everyone overlooks is that G+ will not be just another social network, but there is a massive problem of perception. #CommsChat -8:17 PM Mar 5th, 2012

@CommsChat is this a good time to move onto point two? What are users, both in the UK and further afield, using Google+ for? #commschat -8:17 PM Mar 5th, 2012

@PRgirlAshley Is that because of lack of people? RT @Communicatemag: @PRgirlAshley a little tailored. And often we’re quite lazy about both. #CommsChat -8:17 PM Mar 5th, 2012

@thomasmorffew People should also pay attention to The SEO Power of Google+ (Author rank) See @sagethefool ‘s post http://t.co/crAqkUg2 #CommsChat -8:17 PM Mar 5th, 2012

@sagethefool People who use Google will begin to use G+ more as it is more integrated into all their products #commschat -8:17 PM Mar 5th, 2012

@Marketing_Chap @PRgirlAshley You’ve hit the nail on the proverbial head there, chapette. Without all of us would google+ be forgotten? #commschat -8:16 PM Mar 5th, 2012

@PRgirlAshley RT @BusinessEast: If you want to reach Gary in IT, it’s G+. If you want to reach Debbie the housewife it will always be Facebook. #CommsChat -8:16 PM Mar 5th, 2012

@sagethefool My 2 cents is that Google doesn’t need to “kill” FB to be successful with G+. It’s more about data for their whole bigger project #commschat -8:16 PM Mar 5th, 2012

@Communicatemag @PRgirlAshley a little tailored. And often we’re quite lazy about both. #commschat -8:15 PM Mar 5th, 2012

@thomasmorffew @CommsChat The key feature is Circles. Once you work them out, everything follows. #CommsChat -8:15 PM Mar 5th, 2012

@PRgirlAshley Ha. Thanks 🙂 RT BusinessEast: @PRgirlAshley nail.head. #CommsChat -8:15 PM Mar 5th, 2012

@Stevejuice #commschat Evenin’ all. Problem for G+? Inertia. Most (non-geeky) people have invested too much in Facebook and Twitter to move. -8:15 PM Mar 5th, 2012

@BusinessEast @CommsChat If you want to reach Gary in IT, it’s G+. If you want to reach Debbie the housewife, it will always be Facebook. #Commschat -8:14 PM Mar 5th, 2012

@PRgirlAshley How much time are y’all devoting to using G+ for your business per day? #CommsChat -8:14 PM Mar 5th, 2012

@ZurichKeith @thomasmorffew Took me a while to “get” Twitter, and not sure I can see benefits of #gplus yet either personally or for work #CommsChat -8:14 PM Mar 5th, 2012

@AdamAzor @thomasmorffew Agree would be interesting if it happens though personally I have my doubts if it ever will take off at that level #commschat -8:13 PM Mar 5th, 2012

@PRgirlAshley @Communicatemag Do you post the same messaging on both, or tailor it individually? #CommsChat -8:13 PM Mar 5th, 2012

@thomasmorffew @Marketing_Chap I say no. In the long term Google+ will gradually overtake the others. Short term belongs to Twitter and FB. #CommsChat -8:13 PM Mar 5th, 2012

@CommsChat @thomasmorffew can you give us a brief summary? #commschat -8:13 PM Mar 5th, 2012

@PRgirlAshley @Marketing_Chap @thomasmorffew You mean besides all the businesses/social media people that are eager to drive it? #CommsChat -8:13 PM Mar 5th, 2012

@CommsChat @LizCpher yes, twitter v slow – #Commschat -8:12 PM Mar 5th, 2012

@sagethefool We’ve been seeing some pretty interesting Google+ SEO effects. All correlation for the moment, but pretty interesting nonetheless #commschat -8:12 PM Mar 5th, 2012

@PRgirlAshley @ZurichKeith Oh wow. I’m on the West Coast (US) and just getting started on my day! #CommsChat -8:12 PM Mar 5th, 2012

@Communicatemag @BusinessEast actually, we’re a small business, &our g+ circled numbers overtook faceboook last week. We post equally to both #commschat -8:12 PM Mar 5th, 2012

@Marketing_Chap @thomasmorffew Here’s a question, chap. Is there enough social media interest around to sustain 3 major social networks? #commschat -8:12 PM Mar 5th, 2012

@BusinessEast @CommsChat Problem is that the MASSES aren’t there! At the mo it’s technos and marketeers like us. Not your average Joe #commschat -8:11 PM Mar 5th, 2012

@PRgirlAshley @sagethefool I think @Nerve has done a pretty great job. And of course, the campaign for the Muppets Movie. #CommsChat -8:11 PM Mar 5th, 2012

@thomasmorffew @AdamAzor there are a lot of features that can prove intimidating for new people, so mass adoption will take time. #CommsChat -8:11 PM Mar 5th, 2012

@ravimotha Hola I am ravi a freelance web developer #commschat -8:11 PM Mar 5th, 2012

@AdamAzor If the masses go for Gplus, brands will soon upweight marketing activity & we should see some real innovative consumer campaigns #commschat -8:10 PM Mar 5th, 2012

@ZurichKeith @PRgirlAshley thanks – first Monday night micro peeps have been asleep and all is calm #commschat -8:10 PM Mar 5th, 2012

@LizFoggitt @AdamAzor yeah, I’d agree with that, maybe with more time it’ll be more popular though #commschat -8:10 PM Mar 5th, 2012

@sagethefool There are tremendously active communities on G+, but you have to find them #commschat -8:10 PM Mar 5th, 2012

@CommsChat @BusinessEast A lot of networks based on search though – it’s crucial to social innovation #commschat -8:10 PM Mar 5th, 2012

@thomasmorffew I’d like to point people at these slides presented on g+ today. Gives you an idea where G+ is heading. http://t.co/1WAI0YPz #CommsChat -8:09 PM Mar 5th, 2012

@BusinessEast @thomasmorffew I disagree. The only businesses doing well on G+ are big multinationals. Local businesses won’t ever see a benefit #commschat -8:09 PM Mar 5th, 2012

@paulgailey I’m going to pile #in to #commschat right now for the #gplus chat…as they just topped out the slideshare home page thanks to @leesmallwood -8:09 PM Mar 5th, 2012

@PRgirlAshley @BusinessEast Agreed. Google IS seach, and businesses are afraid of what will happen if they don’t integrate G+ because of that #CommsChat -8:09 PM Mar 5th, 2012

@AdamAzor The functionality within Gplus is some of the best available in social media. However it currently lacks the mass adoption needed #commschat -8:09 PM Mar 5th, 2012

@PRgirlAshley @ZurichKeith Welcome. We’re a pretty friendly group. (Most of us) don’t bite. #CommsChat -8:08 PM Mar 5th, 2012

@CommsChat @PRgirlAshley Hi Ashley! Glad you can join us #commschat -8:08 PM Mar 5th, 2012

@LizCpher Is it just me or is Twitter on go slow #commschat am on 2 diff devices and apps and am struggling to refresh -8:08 PM Mar 5th, 2012

@sagethefool Checking in to #commschat with @thomasmorffew -8:08 PM Mar 5th, 2012

@BusinessEast @commschat The only thing making businesses get on G+ is the search+your world changes.Would have died long ago if not #CommsChat -8:08 PM Mar 5th, 2012

@thomasmorffew @BusinessEast It depends on how you use it. Plenty of opportunities for businesses who take advantage of the features. #CommsChat -8:08 PM Mar 5th, 2012

@CommsChat @AdamAzor Hi Adam! #commschat -8:08 PM Mar 5th, 2012

@thomasmorffew @CommsChat Thanks. #gplus is absolutely a competitor. Google is really up to some interesting stuff this time. #CommsChat -8:07 PM Mar 5th, 2012

@BusinessEast @commschat No. G+ is like shouting down an empty well. People won’t ‘add you to a circle’ if you are a business, too much effort #Commschat -8:06 PM Mar 5th, 2012

@LizFoggitt I’m tuned in to #CommsChat about Google+ after the @Communicatemag #GPlusBrands conference today #commschat -8:06 PM Mar 5th, 2012

@LizCpher Just joining #commschat, so expect more tweets than normal. Tonight’s it’s all about G+. Hi everyone. Hi @thomasmorffew -8:06 PM Mar 5th, 2012

@PRgirlAshley Time for Monday’s #CommsChat! Who’s joining me? I’m Ashley- blog editor and PR/social media girl for @Savings, btw. -8:06 PM Mar 5th, 2012

@gingerbeer84 RT @CommsChat: Just a couple of minutes to go before we’re joined by @thomasmorffew – wine/tea/beverage of choice to hand. #commschat -8:06 PM Mar 5th, 2012

@AdamAzor Hi I’m Adam, Senior Account Director at Integrated Agency BD Network. #commschat -8:06 PM Mar 5th, 2012

@CommsChat So, first up tonight for #commschat – is #gplus a genuine competitor among social networks? Take it away, @thomasmorffew … -8:05 PM Mar 5th, 2012

5th March with Thomas Morffew

Last night on #Commschat we were joined by Jonathan Bean from mynewsdesk to discuss the boundless topic of the work – life balance.

With social media being omnipresent in the lives of communications professionals in today’s digital age, we wanted to explore its implications both at home and in the office. As well as this, we delve into the various uses of social media tools and how they might be applied to different aspects of our lives.

It was an animated discussion which lead to 44 pages of transcript.The full transcript can be viewed below, and we have highlighed a selection of our favourite tweets below.

@PRgirlAshley: @CommsChat Yes, work-life balance is nonexistant for me. There’s a constant need to be “on call, just in case”

@jonobean: @robertcgage Bingo…this is not new…just our fascination with work life balance and companies unease at providing it

@richard_andrews: @CommsChat As comms people, we should be setting an example. If we want rest of the org to buy in, we have to be seen to lead.

@LizCpher: Yes, @CommsChat social enables us to be more efficient at what we do.However it’s addictive so in reality we work more.

@amandacomms: @robertcgage I understand the sentiment but I enjoy work so end up extending my day but that is my choice

@jgombita: @amoyal @LizCpher when it comes to online “communities” we should get to choose them, not have them imposed on us.

@jonobean: Think its also important to spend and enjoy time offline…experience the
real world instead of the SM bubble

The full transcript can be found here: CommsChat with Jonathan Bean