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March 12, 2012 A definitive answer? #CommsChat with Arthur Yann, Francis Ingham and Jon White, on defining PR

For tonight’s #CommsChat, we’re going to take a look at the new definition of PR that the PRSA decided on after a four-month campaign that saw submissions from PR professionals across the world.

The new definition put forth by the PRSA is: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

We’ll be joined this evening by Arthur Yann, VP public relations at the PRSA, Francis Ingham, chief executive at the PRCA, and Dr Jon White, a fellow of the CIPR, to discuss the definition and what it means for the future of the PR industry.

Topics for tonight include:
– Does PR need a universally-agreed on definition?
– Will this definition help the reputation of the PR industry?
– Is this definition aimed at those inside the industry or those outside?
– How do you definite mutually beneficial relationships?
– The PRCA has rejected the definition. What are the reasons behind this?

You can take part in #CommsChat right here or by adding the #commschat tag to your tweets. We kick off at 8pm (UK time), and a transcript will go up tomorrow morning with all the tweets from the chat. See you online at 8!

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