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May 14, 2012 14 May: #CommsChat on communications analytics with Cloud Media Insight and Integrasco

Tonight on #CommsChat we’re previewing a new piece of research, carried out by Communicate magazine and supported by Integrasco, one of the world’s leading specialists in social media monitoring and analytics, and by Cloud Media Insight, the research and evaluation firm.

We surveyed communications professionals on how they are using analytics at present, and how they expect that to change in the future. The results were extremely interesting, so we thought we’d extend some of the questions to our #CommsChat audience.

Topics for tonight will include:

– Does your company regularly report on communications analytics?
– Where does pressure for comms analytics come from in your business? And who do you report them to?
– Almost 75% of our respondents said that social media analytics were conducted in-house through a licensed tool. How is social media affecting analytics in your business?
– Who uses the analytics, and for what, in your company?
– Is there justification behind the idea that analytics are a question of “box checking”?
– Did you spend more on analytics in the last twelve months than in the year before that? And do you expect to spend more, less, or the same in the future?

We’ll be joined by Neil Scaife from Integrasco and Matthew West from Cloud Media Insight to discuss these questions and more this evening.

As ever, #CommsChat kicks off at 8pm (UK time) on Monday evenings. You can track the conversation at, or by doing a twitter search for #CommsChat. A transcript of tonight’s chat will go up on Tuesday. We hope to see you online later!

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