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May 21, 2012 Where is digital heading? 21 May with Cat Turner and Andrew Girdwood

Tonight on #CommsChat we’re going to look at how digital is evolving. As the Digital Impact Awards 2012 open for entries, we’re delighted to be joined by two of last year’s winners, Cat Turner from the Rabbit Agency and Andrew Girdwood from LBi Bigmouthmedia, who’ll be offering their expertise and thoughts on what trends we’re likely to see emerging in digital communications.

Digital comms is renowned for changing at dizzying speeds, so we’ll take a look at where it seems to be headed from 8pm (UK time). Topics will include:

  • Mobile: is 4G on its way? Are apps proving themselves as an advertising platform?
  • Social behaviour is diversifying and becoming more select – people are withdrawing to the platforms that work for them. How can communicators get to those communities?
  • Are ambient location services such as Highlight and Glancee the next key networks?
  • Search: Will this become the dominant online function?
  • User relationships with online brands are changing – so how much harder will you need to work?

#CommsChat takes place every Monday evening from 8 to 9pm (UK time), and all are welcome to join the conversation. We recommend that you follow the chat here, or by tracking the #commschat tag on Twitter. A transcript will go up on Tuesday morning on this site.


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