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November 22, 2016 Transcript of #CommsChat on recommendation engines and personalised marcoms

On last night’s #CommsChat, we were joined by Robert Bownes, director of communications for data-driven marketing agency, Profusion, to chat all things recommendation engines and personalisation. We looked at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We also chatted about integrating […]

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November 15, 2016 Transcript of #CommsChat on implementing internal tools

Last night on #CommsChat, we were joined by digital agency, OPX, to discuss online tools and how these can be used to increase internal engagement. We explored how understanding the user is central to creating any tools, and looked at some of the most popular online tools that organisations are starting to use. We also […]

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November 8, 2016 Transcript of #CommsChat on the role of social media in the US election

Last night on #CommsChat we discussed how social media is impacting upon the current US presidential election race, the result of which will be announced today. We looked at how social media has facilitated the creation of online communities, the role of Twitter in media reports and the potential pitfalls of an integrated social media […]

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November 1, 2016 Transcript of #CommsChat on the importance of reputation management

Last night on #CommsChat we discussed reputation management and its importance in enhancing an organisational or company brand. We looked at how the term is defined across organisations and its purpose, as well as why reputation management needs acknowledging in an increasingly turbulent economic and social environment. We also discussed how changes to economic and […]

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October 25, 2016 Transcript of #CommsChat on digital disruption in PR and comms

This week #CommsChat welcomed PRCA director general, Francis Ingham to discuss digital disruption in the PR and comms industries, we covered the strength and weaknesses of digital, attitudes towards the burgeoning digital landscape and the power of social media. [View the story “Transcript of #CommsChat of digital disruption in PR and comms” on Storify]

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