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March 28, 2017 Transcript of #CommsChat on the value of degrees in PR and comms

This week on #CommsChat, we were joined by Richard Bailey, public relations educator and editor of online magazine Behind the Spin, to talk about the value of PR and comms degree and their necessity for the industry to progress. We looked at what PR and comms degrees offer, their approach and how industry bodies can […]

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March 21, 2017 Transcript of #CommsChat on purpose, profit and internal motivation

This week on #CommsChat, we were joined by Hubert Grealish, founder and CEO of Gworks Media Works, to talk about how purpose affects profit and the internal motivation of employees. We talked about why companies have a purpose, if purpose is necessary and how it enhances the drive and motivation of company staff. We also […]

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March 15, 2017 Transcript of #CommsChat on GDPR, journalism and the PR industry

This week on #CommsChat, we welcomed Robert Bownes, director of communications at Profusion, to talk about the upcoming General Data Protection Regulation (GDPR) and what it could mean for the journalism and PR industry. We looked at what it is, why it was implemented and how GDPR should be approached, as well as the challenges […]

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March 7, 2017 Transcript of #CommsChat on digital dieting

This week on #CommsChat, we welcomed Jeremy Pounder, futures director at media and marketing firm, Mindshare, to talk about the trend of ‘digital dieting’ in social and commercial life, and how its continued uptake may affect business for brand. We also looked at personalisation and digital, and how other marketing techniques can foster strong B2C […]

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February 28, 2017 Transcript of #CommsChat on social enterprise in B2B

This week on #CommsChat, we welcomed Simon Francis, founder of social enterprise Campaign Collective, to talk about social enterprise in PR and communications. We looked at the role of communicators in social enterprises and how its value can be better communicated to the public. We also talked about businesses buying social and being socially conscious […]

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