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October 2, 2018 Transcript of #CommsChat on comms professionals in fiction

From the West Wing’s Toby Ziegler to Ab Fab’s Edina Monsoon to the spin men of Primary Colors or Mad Men, communications, advertising and marketing are well-represented in popular fiction. But, do those representations reflect the modern industry? We discussed that, and other questions in this week’s #CommsChat.

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September 25, 2018 Transcript of #CommsChat on influencer marketing

With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we explored the challenges, advantages and strategies related to getting influencer marketing right.

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September 18, 2018 Transcript of #CommsChat on the value of PR

This week’s #CommsChat examined some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us was deputy director general @MattCartmell and Unilever’s @Sue_Garrard, who provided context for the topics and delved deeper into some of the issues. They also shared some of the work the PRCA is doing regarding […]

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September 11, 2018 Transcript of #CommsChat on PR strategies after a rebrand

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. This week, we asked, what is best practice in communications and PR strategy […]

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September 4, 2018 Transcript of #CommsChat on internal comms content

For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week on #CommsChat we examined best practice in content development for the internal audience.

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