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December 20, 2016 Transcript of #CommsChat on brands and Christmas campaigns

This week on #CommsChat, we got into the festive spirit by discussing all things branding at Christmas. We looked at our favourite campaigns, what makes branding for the Christmas period successful and how companies can maintain the momentum delivered to their brand during Christmas throughout the rest of the year. [View the story “Transcript of […]

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December 13, 2016 Transcript of #CommsChat on internal comms on a shoestring

This week on #CommsChat, we were joined by Dr Paul Jones, senior engagement consultant at York-based employee engagement specialists, Karian and Box. We looked at the idea of internal communications on a shoestring,how companies make money go further and what budgets should focus on to maximise profits. We also examined how insight guides money saving […]

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December 7, 2016 Transcript of #CommsChat on HR and social media

This week on #CommsChat, we were joined by HR experts Tim Scott and Gem Dale to talk about the relationship between HR and social media. We looked at how closely entwined the two are, whether or not HR has ownership over social media, and if not – should it? We talked about the best platforms […]

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November 29, 2016 Transcript of #CommsChat on regional IC and professionals based outside of London

This week on #CommsChat, we were joined by Gemma McCall to discuss regional internal communications and those involved in the industry. Gemma created Communicate & Engage out of a personal frustration that the majority of industry bodies, events and IC networking is based in London, so we examined solutions to this issue and how regional […]

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November 22, 2016 Transcript of #CommsChat on recommendation engines and personalised marcoms

On last night’s #CommsChat, we were joined by Robert Bownes, director of communications for data-driven marketing agency, Profusion, to chat all things recommendation engines and personalisation. We looked at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We also chatted about integrating […]

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