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October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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October 8, 2013 Transcript of #CommsChat with CDF attendees

Last week, in preparation for the 2013 edition of the Communication Directors’ Forum, we were joined by speakers and attendees of the conference including Nikki da Costa from Bellenden (@NdaCBellenden), comms lecturer Paul Willis (@ukprman), design studio Playgroup (@PlaygroupTweet) and the PRCA’s comms director Matt Cartmell (@MattCartmell). Take a look at some of the highlights […]

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October 1, 2013 Transcript of #CommsChat on corporate apps

Last night, we were joined by media expert Stuart Bruce (@stuartbruce) and app developer Amanda Baker (@amandabakes1) in advance of Communicate’s Best Practice: Corporate Apps conference to be held next week. Take a look at some highlighted tweets: @AmandaBakes1 I think most companies chose to develop apps to enhance consumer experience through personilisation. @stuartbruce One benefit of […]

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September 17, 2013 Transcript of #CommsChat on branding in financial services

Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below:   @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]

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