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January 15, 2019 Transcript of #CommsChat on communicating bad news
Share prices plummet. Scandals emerge. Crisis occurs. Social media propogates crisis. Bad news gets out. How can communicators manage a company’s reputation through a period of bad news?
December 19, 2018 Transcript of #CommsChat on Christmas adverts
Our last #CommsChat of 2018 was the traditional Christmas classic on holiday advertising, brand storytelling and best practice
December 12, 2018 Transcript of #CommsChat on perception versus reality in comms industry
A drp whitepaper on the practice of communications was debated in parliament by the All-Party Parliamentary Group (APPG) chaired by MP James Heappey. The report, ‘Perception vs. Reality,’ describes the dissonance between what’s stated and what’s practiced in corporate communications. Last week on #CommsChat, we were joined by Callum Gill who shared his thoughts on […]
December 5, 2018 Transcript of #CommsChat on corporate reputation and third-sector partnerships
The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? For more on CSR, […]
November 27, 2018 Transcript of #CommsChat on diversity, inclusion and the employer brand
Last week on #CommsChat, we discussed the impact of the employer brand on the diversity and inclusion practices within a business. This is one of the topics that will be discussed at the Employer Brand Management conference on 4 December. To attend the conference, click here.
