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Contributors

Brittany Golob

Amy Sandys

February 27, 2018 Transcript of #CommsChat on PR and SEO

This week on #CommsChat, we were joined by Nick Christensen, head of SEO and analytics at Threepipe, to talk about SEO and how it can integrate with a wider comms strategy. We looked at how comms professionals can use free and paid for tools to help better devise content strategies and also how a content […]

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February 22, 2018 Transcript of #CommsChat on content ownership

This week on #CommsChat, we were joined by Verity Cash, director at Alphabet Communications Consultancy, to talk about content ownership. We talked about who owns content in your organisation and where it best sits, efficient communicating of content across various channels and the strategy behind effective content creation. [View the story “#CommsChat on content ownership” […]

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February 14, 2018 Transcript of #CommsChat on benchmarking and metrics

This week on #CommsChat, we looked at benchmarking and measuring your organisation against industry standards. With measurement and metrics arguably more important than ever, we talked about how organisations can implement new strategies to get a true representation of their impact. We also looked at what benchmarking means to different industries, and the challenges of […]

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February 12, 2018 Transcript of #CommsChat on fundraising and comms

Last week on #CommsChat, we were joined by Simon Francis, founder member of social enterprise Campaign Collective, to look at the relationship between fundraising and comms. We talked about how the reputation of fundraising can be improved, how communications can help with charitable donations and the role of training in fostering a more fundraising-friendly PR […]

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January 31, 2018 Transcript of #CommsChat on comms and the Winter Olympics

On Monday, Brittany was here to discuss the impending Winter Olympics and what the event means for branding and comms. We looked at brand engagement with the Olympics, how digital has impacted its communications strategy and what such big events mean for reputation. [View the story “#CommsChat on comms and the Winter Olympics” on Storify]

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