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March 19, 2019 Transcript of #CommsChat on video content strategy
Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We talked about video strategy on Monday’s #CommsChat.
March 12, 2019 Transcript of #CommsChat on brand imitation
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation?
March 5, 2019 Transcript of #CommsChat on corporate resilience
Effective, resilient companies are built on a strong cultural foundation. At corporate culture and training consultancy Bridge, resilience is a theme woven through their research and essential in the wellbeing of individuals and organisations alike. Bridge’s Resilience course is designed to help leaders and managers develop this high performing, supportive culture and environment. On Monday’s […]
February 26, 2019 Transcript of #CommsChat on agency-client relationships
Endless pitches, challenging deadlines and life-long, rewarding relationships, the nature of agency-client relations is always a topic of interest. Often, it can lead to fruitful, strategic partnerships that persist of years or even decades. But more often than not, agency-client relationships have to face challenges regarding team integration, new business policies and difficult sign-off processes. […]
February 19, 2019 Transcript of #CommsChat on the nexus of brand and HR
Working at the nexus of HR and branding requires an understanding of organisational culture, brand, HR and internal communications. How should employer brand strategies be developed and who should be responsible for their implementation? We were joined by Narda Shirley, MD of Gong Communications (@Gongcomms) on Monday’s #CommsChat
