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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 5, 2013 Transcript of #CommsChat on recruitment

Last night we were joined by Tom Ewen, associate director of Ellwood Atfield (@ellwoodatfield), who discussed comms recruitment with us. We chatted about youth entry to the profession, the skills required for comms roles and leadership positions within an organisation. Some standout tweets include: @Caanz You have to remember public relations is a different job. Journalists […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

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