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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 5, 2013 Transcript of #CommsChat on recruitment

Last night we were joined by Tom Ewen, associate director of Ellwood Atfield (@ellwoodatfield), who discussed comms recruitment with us. We chatted about youth entry to the profession, the skills required for comms roles and leadership positions within an organisation. Some standout tweets include: @Caanz You have to remember public relations is a different job. Journalists […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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