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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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February 4, 2014 Transcript of #CommsChat on language and tone of voice

Last week’s #CommsChat was a fascinating discussion of tone of voice, use of language and the ability to communicate using a company’s personality to its own benefit. We’ve selected a handful of interesting tweets. Also take a look at the full hour below, which is chock-full of insight. @TheWriter  Because it’s what people relate to. It’s […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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December 10, 2013 Transcript of #CommsChat on Christmas campaigns

Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: ‏@CommsChat The interesting thing is that the general public have now become media critics. […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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