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July 4, 2017 Transcript of #CommsChat on influencer marketing

This week on #CommsChat, we were joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We talk about which measurement and tools are available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds […]

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June 27, 2017 Transcript of #CommsChat on the state of PR and comms in 2017 – so far

This week on #CommsChat, we looked back at our predictions for IC in 2017 for a six-month review on the state of PR and comms. With upheaval in the past half-year, including political, corporate and humanitarian crises making the headlines almost every week, crisis communication skills have never been more important for practitioners. We looked […]

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June 20, 2017 Transcript of #CommsChat on highly regulated sectors

This week on #CommsChat, we were joined by Jax Jacøbsen, senior communications officer at the International Council on Mining and Metals (ICMM), to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire […]

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June 13, 2017 Transcript of #CommsChat on delivering corporate content

This week on #CommsChat we looked at content creation and why it is so important in contemporary brand strategy. #CommsChat also discussed how digital and social is advancing the notion of corporate content, and which companies make the best use of content to advance their brand messaging. [View the story “#CommsChat on delivering corporate content” […]

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June 6, 2017 Transcript of #CommsChat on the value of regional awards in the PR industry

This week on #CommsChat, we welcomed the Chartered Institute of Public Relations to talk about the value of regional awards in the PR industry, ahead of its CIPR Midland PRide Awards, taking place this summer. We discussed how agencies can stand out, the challenges of cross-sector PR, balancing diverse and varying agencies and writing entries […]

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