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May 16, 2017 Transcript of #CommsChat on PR and brand language
This week on #CommsChat, we talked about how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We looked at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the most […]
May 9, 2017 Transcript of #CommsChat on preparing for change
This week on #CommsChat, we were joined by Shiona Adamson, head of internal communications and communication services for Natural England, and Stefan Terry, founder and strategy director of brand development agency Undivided. We looked at how organisations best prepare for change, which strategies work for which organisations and how communicators can tell when change is […]
April 11, 2017 Transcript of #CommsChat on the biz value of sponsorships and partnerships
This week on #CommsChat, we were joined by Matthew Leopold, head of brand sponsorship and CSR at British Gas, to talk about the business value of sponsorship and partnerships. We looked at why businesses should consider pursuing corporate partnerships, how communicators should approach the business decision and the benefits its might have on employees. [View […]
April 4, 2017 Transcript of #CommsChat on social media for leaders in organisations
This week on #CommsChat, we were joined by Gemma Dale and Tim Scott, co-founders of HR and social media business consultancy, the Work Consultancy, to chat about why an effective social media strategy for communicators is so important. We looked at what organisations can do to ensure the wider work force is on board with […]
March 28, 2017 Transcript of #CommsChat on the value of degrees in PR and comms
This week on #CommsChat, we were joined by Richard Bailey, public relations educator and editor of online magazine Behind the Spin, to talk about the value of PR and comms degree and their necessity for the industry to progress. We looked at what PR and comms degrees offer, their approach and how industry bodies can […]
