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September 25, 2018 Transcript of #CommsChat on influencer marketing
With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we explored the challenges, advantages and strategies related to getting influencer marketing right.
September 18, 2018 Transcript of #CommsChat on the value of PR
This week’s #CommsChat examined some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us was deputy director general @MattCartmell and Unilever’s @Sue_Garrard, who provided context for the topics and delved deeper into some of the issues. They also shared some of the work the PRCA is doing regarding […]
September 11, 2018 Transcript of #CommsChat on PR strategies after a rebrand
Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. This week, we asked, what is best practice in communications and PR strategy […]
September 4, 2018 Transcript of #CommsChat on internal comms content
For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week on #CommsChat we examined best practice in content development for the internal audience.
July 18, 2018 Transcript of #CommsChat on higher education comms
This week on #CommsChat we looked at higher educations comms, how universities can achieve cut-through in a competitive, digital-first environment and what campaigns stand out to recruit and retain students/alumni. Read more…
