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August 1, 2017 Transcript of #CommsChat on measuring IC

After our most popular ever #CommsChat poll, this week on #CommsChat we looked at metrics and measurement in internal comms. We asked why measurement is so important and how factors such as remote workforces can affect outcomes. We also discussed methods used to measure internal communication engagement level and what our followers think are the […]

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July 25, 2017 Transcript of #CommsChat on getting back to basics with comms

Sometimes the world of comms can seem to confusing – too much tech, too much jargon, always reliant on the internet. But what if we went ‘back to basics?’ That is exactly what the organisers of the first ever Comms Unplugged, taking place September 15-16, aim to achieve – and they joined us to #CommsChat […]

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July 18, 2017 Transcript of #CommsChat on PR and brand campaigns

This week on #CommsChat, we looked at PR and brand campaigns. Brands often partner with events to enhance their company reputation and expand their product market. We talked about the opportunities this presents, what brands must be wary of and how social media can help make or break reputation. [View the story “#CommsChat on PR […]

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July 11, 2017 Transcript of #CommsChat on personal vs. professional life

This week on #CommsChat we looked at private vs. professional life, and how and where the two meet. In an era of digital and on-demand communication, it’s sometimes difficult to maintain a distance between ‘work’ and ‘outside of work’ life – what can be done to help the two exist separately? [View the story “#CommsChat […]

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July 4, 2017 Transcript of #CommsChat on influencer marketing

This week on #CommsChat, we were joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We talk about which measurement and tools are available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds […]

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