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June 20, 2017 Transcript of #CommsChat on highly regulated sectors

This week on #CommsChat, we were joined by Jax Jacøbsen, senior communications officer at the International Council on Mining and Metals (ICMM), to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire […]

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June 13, 2017 Transcript of #CommsChat on delivering corporate content

This week on #CommsChat we looked at content creation and why it is so important in contemporary brand strategy. #CommsChat also discussed how digital and social is advancing the notion of corporate content, and which companies make the best use of content to advance their brand messaging. [View the story “#CommsChat on delivering corporate content” […]

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June 6, 2017 Transcript of #CommsChat on the value of regional awards in the PR industry

This week on #CommsChat, we welcomed the Chartered Institute of Public Relations to talk about the value of regional awards in the PR industry, ahead of its CIPR Midland PRide Awards, taking place this summer. We discussed how agencies can stand out, the challenges of cross-sector PR, balancing diverse and varying agencies and writing entries […]

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May 23, 2017 Transcript of #CommsChat on mental health in comms

This week on #CommsChat, we were joined by Matt Cartmell, communications, marketing and events director for the PRCA. With Mental Health Awareness Week 2017 just gone, we looked at what communicators in organisations can do to mitigate or alleviate the impact of mental health in the workplace. We also talked about hiring processes and how […]

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May 16, 2017 Transcript of #CommsChat on PR and brand language

This week on #CommsChat, we talked about how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We looked at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the most […]

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