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February 22, 2018 Transcript of #CommsChat on content ownership

This week on #CommsChat, we were joined by Verity Cash, director at Alphabet Communications Consultancy, to talk about content ownership. We talked about who owns content in your organisation and where it best sits, efficient communicating of content across various channels and the strategy behind effective content creation. [View the story “#CommsChat on content ownership” […]

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February 14, 2018 Transcript of #CommsChat on benchmarking and metrics

This week on #CommsChat, we looked at benchmarking and measuring your organisation against industry standards. With measurement and metrics arguably more important than ever, we talked about how organisations can implement new strategies to get a true representation of their impact. We also looked at what benchmarking means to different industries, and the challenges of […]

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February 12, 2018 Transcript of #CommsChat on fundraising and comms

Last week on #CommsChat, we were joined by Simon Francis, founder member of social enterprise Campaign Collective, to look at the relationship between fundraising and comms. We talked about how the reputation of fundraising can be improved, how communications can help with charitable donations and the role of training in fostering a more fundraising-friendly PR […]

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January 31, 2018 Transcript of #CommsChat on comms and the Winter Olympics

On Monday, Brittany was here to discuss the impending Winter Olympics and what the event means for branding and comms. We looked at brand engagement with the Olympics, how digital has impacted its communications strategy and what such big events mean for reputation. [View the story “#CommsChat on comms and the Winter Olympics” on Storify]

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January 24, 2018 Transcript of #CommsChat on workforce adaptation and change

On Monday, we welcomed Roger Gorman, founder and CEO of ProFinda, to talk about the future of comms and how communicators can adapt to changes in the industry. We looked at the pressure on modern workplaces, the effect of tech and digital on easing such pressures, and the best ways comms pros can learn about […]

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