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June 24, 2014 Transcript of the Cannes Lions #CommsChat
Our most recent #CommsChat was inspired by last week’s Cannes Lions festival. We shared our festival highlights and debated the nature of these large-scale festivals, some questioned whether PR is well-represented, and whether those agencies that do attend are truly representative of the industry.
- @BenMNoble open-source has become a bit of a buzzword for collaboration in the digital age.
- @adamrubins biz have to stop thinking of influencing but start collaborating; collaboration is the future competition.
-
@Maxim_PR To be honest, Cannes seems a million miles from our work as a small agency.
- @NafisaNathani Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit
- @AliciaCustis T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers
To read the whole conversation:
Retweeted by Prime
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