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June 24, 2014 Transcript of the Cannes Lions #CommsChat

Our most recent #CommsChat was inspired by last week’s Cannes Lions festival. We shared our festival highlights and debated the nature of these large-scale festivals, some questioned whether PR is well-represented, and whether those agencies that do attend are truly representative of the industry.

 

  • ‏@BenMNoble open-source has become a bit of a buzzword for collaboration in the digital age.
  • @adamrubins biz have to stop thinking of influencing but start collaborating; collaboration is the future competition.
  • @Maxim_PR  To be honest, Cannes seems a million miles from our work as a small agency.
  • @NafisaNathani  Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit
  • ‏@AliciaCustis  T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers

To read the whole conversation:

 Retweeted by 

Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  1.  Retweeted by 

    I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on

  2.  Retweeted by 

    Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!).

  3. btw – did you see Neil deGrasse Tyson . Excellent, and inspiring. My highlight

  4.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  5.  Retweeted by 

    While and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s

  6.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  7. But for now, so long -ers. Have a great week. Hope your football team (or backup, if you’re an England fan) wins!

  8. Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!).

  9. I’m signing off! I still have an hour of work before I turn in here in the U.S. Thanks for the excellent conversations!

  10.  Retweeted by 

    Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  11. Hope you thought this hour was as interesting as I have and thanks for all your comments and insights.

  12. and a lot of it comes down to quality of award submissions, big agencies have time/resources to invest

  13. I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on

  14. While and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s

  15. Not true about size/budget. has won most Cannes Lions than any PR agency with 130 specialists. All about disruption

  16. . But some biz eg pay day lending can dress themselves up with demo’d values and still have no moral purpose

  17.  Retweeted by 

    exactly, successful PR campaigns can say a lot about what makes the population tick!

  18. on a purely superficial level I would have liked to see Jared Leto, what’s he got to say about comms!?

  19. T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers

  20. Mine were definitely the two sessions on and by co-founder Johnathan Klein. Also ‘s shoes

  21. Ok so before we sign off, for those who were there: What were your favourite sessions and/or speakers at

  22. Prepping materials for writing & pitching media training session tomorrow for PRs. If you’re interested in training, let me know

  23.  Retweeted by 

    I feel that fear of making waves often prevents us from making a splash.

  24. I feel that fear of making waves often prevents us from making a splash.

  25.  Retweeted by 

    Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  26. Of course! People must be over tech & buzzword & things started changing.

  27. all these things equate to power and the power rests with media agency networks. Very political too

  28. creativity gets caught in red tape and bureaucracy. Everyone wants the winning idea so we get contribution overload

  29. now we’re talking! It’s ALL about the money. Ownership of data, insight, strategy and content is key

  30. every business should be about people, if not MORE than their PR firm.

  31. We’re rushing through these last few topics a bit, so feel free to carry on chatting about whichever you’d like

  32. T6: Sorrell said in PRweek that PR agencies struggle to provide winning award entries (vs. ad agencies) Why is that?

  33. demonstrating a value outside profit not just issue relegated to CSR. Intrinsic to a brands identity&reputation

  34. The issue is many PR folks are confused about what PR is! PR is about people!

  35. but we all feel nice glow when we watch a social purpose ad, or hard hitting bt right on ad & I’m no different 🙂

  36. it went to Dentsu Aegis, media conglomerate. So again, was led by media not comms

  37. T5: award went to a Japanese agency this yr – how does global awareness foster a better understanding of PR industry?

  38. to ‘s point of “open” how do you define what a “PR” firm does now?

  39. there are enough ad campaigns with no social purpose, but still good, effective & targeted to your age demographic

  40.  Retweeted by 

    Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve

  41. measurable success is good for the industry when you can reflect and learn from it.

  42. Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve

  43.  Retweeted by 

    Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  44. Twenty min and two topics left in . We’ve got a great debate going about awards, and the changing PR industry.

  45. Helpful for individuals yes, helpful for the industry, only minimally

  46. It doesn’t mean big brands can’t win-has tap into wider zeitgeist. I’m a Millenial – need purpose driven brands

  47. . That’s a great point. Hadn’t thought of it that way. I wonder if they got social entries in past in diff catgs.

  48. the fact that it was only just included this year tells you everything you need to know!

  49.  Retweeted by 

    exactly, successful PR campaigns can say a lot about what makes the population tick!

  50. exactly, successful PR campaigns can say a lot about what makes the population tick!

  51. didn’t u get a bit fed up with that? Were times when I just wantd them to give a Gold to an arms co or a fag maker

  52. . They also raise awareness of the GOOD that PR and comms does (not just good work but for good causes/cos/etc)

  53. the is not in the least bit important for comms professionals. Only those part of a media agency network

  54. Everything begins with data & data ≠ numbers; it shows your audience behaviour; listen & act upon them.

  55.  Retweeted by 

    Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit

  56. I think that events like this do raise awareness of the power that comms can have to affect change of behaviour

  57. T3 addendum: How can we change large events to incorporate cos and ppl from across the industry?

  58. T3: Why are large communications events like important for comms professionals and the industry in general?

  59. having worked for a small agency for 13 years, I totally agree!

  60. Again IMHO it is your personality that gives personality to your brand; your personal values!

  61. Own data. Own audience insight. Own strategy. Own content. Own budgets!

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