Nafisa Nathani Not true about size/budget. @PrimePR has won most Cannes Lions than any PR agency with 130 specialists. All about disruption #commschat
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June 24, 2014 Transcript of the Cannes Lions #CommsChat
Our most recent #CommsChat was inspired by last week’s Cannes Lions festival. We shared our festival highlights and debated the nature of these large-scale festivals, some questioned whether PR is well-represented, and whether those agencies that do attend are truly representative of the industry.
- @BenMNoble open-source has become a bit of a buzzword for collaboration in the digital age.
- @adamrubins biz have to stop thinking of influencing but start collaborating; collaboration is the future competition.
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@Maxim_PR To be honest, Cannes seems a million miles from our work as a small agency.
- @NafisaNathani Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit
- @AliciaCustis T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers
To read the whole conversation:
Retweeted by Prime
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Retweeted by HelenMoore
I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on http://commschat.com #commschat
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Retweeted by HelenMoore
Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!). #commschat
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@NafisaNathani btw – did you see Neil deGrasse Tyson @neiltyson . Excellent, and inspiring. My highlight #CannesLions #commschat
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Retweeted by Emily J Andrews
Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit #commschat
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Retweeted by Emily J Andrews
While @thatsmeemily and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s #commschat
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Retweeted by Brett Kobie
Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit #commschat
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But for now, so long #commschat-ers. Have a great week. Hope your football team (or backup, if you’re an England fan) wins!
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@NafisaNathani @PrimePR good point, well done them! #commschat
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Next week we’ll likely be featuring a very cool app that’s about to take the world by storm (or so they say!). #commschat
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I’m signing off! I still have an hour of work before I turn in here in the U.S. Thanks for the excellent conversations! #commschat
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Retweeted by Emily J Andrews
Not true about size/budget. @PrimePR has won most Cannes Lions than any PR agency with 130 specialists. All about disruption #commschat
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Hope you thought this hour was as interesting as I have and thanks for all your comments and insights. #commschat
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@AliciaCustis @CommsChat and a lot of it comes down to quality of award submissions, big agencies have time/resources to invest #commschat
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I’ll be signing off in a moment, but we’ll have the transcript and recap up for you in the AM on http://commschat.com #commschat
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While @thatsmeemily and I daydream about Jared Leto, the rest of you can should keep chatting about the issues from tonight’s #commschat
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Not true about size/budget. @PrimePR has won most Cannes Lions than any PR agency with 130 specialists. All about disruption #commschat
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@NafisaNathani but generally I agree with you #commschat
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@NafisaNathani . But some biz eg pay day lending can dress themselves up with demo’d values and still have no moral purpose #commschat
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Retweeted by Leanne Reilly
@eksays @adamrubins @CommsChat exactly, successful PR campaigns can say a lot about what makes the population tick! #commschat
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@thatsmeemily ME TOO. I <3 Jordan Catalano #commschat
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@CommsChat on a purely superficial level I would have liked to see Jared Leto, what’s he got to say about comms!? #commschat
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@CommsChat T6: work is more sophisticated than bottom-line sales, with many qualitative elements, not always big numbers #commschat
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Mine were definitely the two @GettyImages sessions on @LeanInOrg and by co-founder Johnathan Klein. Also @SJP‘s shoes #commschat
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Ok so before we sign off, for those who were there: What were your favourite sessions and/or speakers at #CannesLions #commschat
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Prepping materials for writing & pitching media training session tomorrow for PRs. If you’re interested in training, let me know #commschat
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Retweeted by Adam
@adamrubins @CommsChat #commschat I feel that fear of making waves often prevents us from making a splash.
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@adamrubins @CommsChat #commschat I feel that fear of making waves often prevents us from making a splash.
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Retweeted by Leanne Reilly
Twenty min and two topics left in #commschat. We’ve got a great debate going about awards, #CannesLions and the changing PR industry.
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@RyanAHoover @adamrubins @thatsmeemily @BenMNoble Of course! People must be over tech & buzzword & things started changing. #commschat
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@CommsChat all these things equate to power and the power rests with media agency networks. Very political too #commschat
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@CommsChat #commschat creativity gets caught in red tape and bureaucracy. Everyone wants the winning idea so we get contribution overload
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@CommsChat now we’re talking! It’s ALL about the money. Ownership of data, insight, strategy and content is key #commschat
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@eksays @adamrubins @thatsmeemily @BenMNoble every business should be about people, if not MORE than their PR firm. #commschat
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We’re rushing through these last few topics a bit, so feel free to carry on chatting about whichever you’d like #commschat
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T6: Sorrell said in PRweek that PR agencies struggle to provide winning award entries (vs. ad agencies) Why is that? #commschat
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@itsandrewthomas demonstrating a value outside profit not just issue relegated to CSR. Intrinsic to a brands identity&reputation #commschat
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Sadly many practise EQ in PR @adamrubins @RyanAHoover @thatsmeemily @CommsChat @BenMNoble & that is the enemy of sustainability! #commschat
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The issue @adamrubins @RyanAHoover @thatsmeemily @BenMNoble is many PR folks are confused about what PR is! PR is about people! #commschat
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@NafisaNathani but we all feel nice glow when we watch a social purpose ad, or hard hitting bt right on ad & I’m no different 🙂 #commschat
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@CommsChat it went to Dentsu Aegis, media conglomerate. So again, #YoungLions was led by media not comms #commschat
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@RyanAHoover @thatsmeemily @adamrubins @CommsChat @BenMNoble Many PR firms are still too far from doing the job right. #commschat
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@RyanAHoover @eksays @thatsmeemily @CommsChat @BenMNoble i.e if you’re only doing PR, you’re not integrated enough #commschat
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T5: #YoungLions award went to a Japanese agency this yr – how does global awareness foster a better understanding of PR industry? #commschat
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@eksays @thatsmeemily @adamrubins @CommsChat to @BenMNoble‘s point of “open” how do you define what a “PR” firm does now? #commschat
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@NafisaNathani there are enough ad campaigns with no social purpose, but still good, effective & targeted to your age demographic #commschat
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Retweeted by CommsChat
Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve #commschat
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#commschat measurable success is good for the industry when you can reflect and learn from it.
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Disagree. Cannes great demonstration best practice which allows us to benchmark campaigns so our industry can grow and evolve #commschat
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Retweeted by Communicate magazine
Twenty min and two topics left in #commschat. We’ve got a great debate going about awards, #CannesLions and the changing PR industry.
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Twenty min and two topics left in #commschat. We’ve got a great debate going about awards, #CannesLions and the changing PR industry.
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@thatsmeemily @CommsChat Helpful for individuals yes, helpful for the industry, only minimally #commschat
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@itsandrewthomas It doesn’t mean big brands can’t win-has tap into wider zeitgeist. I’m a Millenial – need purpose driven brands #commschat
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Exactly @thatsmeemily @adamrubins @CommsChat Successful PR campaigns know PR stands for Public Relations: https://www.ideapod.com/idea/53a83ce277656211e4280b00 … #commschat
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.@adamrubins That’s a great point. Hadn’t thought of it that way. I wonder if they got social entries in past in diff catgs. #commschat
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@adamrubins @CommsChat do you think that local awards and conferences can be helpful? #commschat
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@thatsmeemily @eksays @adamrubins @CommsChat a lot of trial and error and a lot of data analysis #commschat
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@CommsChat the fact that it was only just included this year tells you everything you need to know! #commschat
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On exact note @adamrubins @CommsChat you’ll like http://www.smexperts.co.uk/best-practice/future-communication-began-millions-years/ … ‘The future of communication began millions of years ago’ #commschat
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Retweeted by CommsChat
@eksays @adamrubins @CommsChat exactly, successful PR campaigns can say a lot about what makes the population tick! #commschat
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@eksays @adamrubins @CommsChat exactly, successful PR campaigns can say a lot about what makes the population tick! #commschat
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@NafisaNathani didn’t u get a bit fed up with that? Were times when I just wantd them to give a Gold to an arms co or a fag maker #commschat
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.@thatsmeemily They also raise awareness of the GOOD that PR and comms does (not just good work but for good causes/cos/etc) #commschat
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@CommsChat the #CannesLions is not in the least bit important for comms professionals. Only those part of a media agency network #commschat
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@adamrubins @CommsChat Everything begins with data & data ≠ numbers; it shows your audience behaviour; listen & act upon them. #commschat
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Retweeted by Women In Marketing
Cannes demonstrated the rise of purpose driven PR. Need for brands and business to assert a wider societal value than just profit #commschat
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@CommsChat I think that events like this do raise awareness of the power that comms can have to affect change of behaviour #commschat
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@Maxim_Pr @eksays actually in design category quite a few were small,inc (Norwegian) Grand Prix winner http://www.transformmagazine.net/cannes-lions-grand-prix-for-norwegian-rebrand/ … #commschat
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T3 addendum: How can we change large events to incorporate cos and ppl from across the industry? #commschat
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T3: Why are large communications events like #CannesLions important for comms professionals and the industry in general? #commschat
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@joshchandler having worked for a small agency for 13 years, I totally agree! #commschat
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Again IMHO @BenMNoble @adamrubins @CommsChat it is your personality that gives personality to your brand; your personal values! #commschat
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@eksays @CommsChat Own data. Own audience insight. Own strategy. Own content. Own budgets! #commschat
CommsChat 
Andrew Thomas 
Emily J Andrews 
Benjamin Noble 
Alicia Custis 
Jonathan Weinberg 
Ehsan 
Adam 
Ryan Hoover 
Maxim 
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