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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat continued…

 

  1.  

    Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening

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    T5 because we do help businesses achieve aims – so we must report & celebrate that value. Jobs and professionalism rely on it

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    That’s all for tonight folks, thank you for being our guest and thank you to everyone who took part, see you next week

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    T5) Lot of reasons but one is we have a power to do good but need to be at the table to do it. Value/ROI gets us there

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    T5: Why is demonstrating the value of PR important to the business and to the wider PR industry?

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    Sure I agree but each perosn in eachbrolenof each biz I’d different too … Sorry for the delay;) had to pop off

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    … Sorry had to pop off … There are many tools it all stems from buyer personas & some good old research 😉

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    A full transcript will be available tomorrow 🙂

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    T4) Reach is relevant but only if measured alongside impact (can become equivalent of confusing activity with outcomes if not)

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    T4: To what extent is reach relevant?

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    a great example of this: ‘s team did a top job of the right tactics for the tax disc end

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    T3: What can we easily use to demonstrate clear ROI?


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