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March 10, 2015 Transcript of employer brand management #CommsChat
This week we talked about how a strong employer brand can affect your company. We were joined by@EmperorDesign and@TheRethinkGroup who are collaborating with @Communicatemag on a piece of research assessing the strength of employer brand management in the UK and Ireland. Take part in the survey here and you could win an Apple Watch.
Here are some of the highlights:
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@EmperorDesign It’s what differentiates you as an employer of choice to attract/retain/reward talent& galvanise the workforce
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@padraic_knox EEs need to feel part of a company that has predefined values around how people behave and treat each other!
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@TheRethinkGroup it’s the reputation of the company as seen by current employees and external stakeholders
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@markrobertparry Employer brand management should certainly be strategic but care should be taken not to artificially manufacture it
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@padraic_knox a strong IC team and org capability team who see the value, imbed it and call behaviours outside of it
Read the full conversation here:
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@CommsChat 5 – is about what you do not what you say #commschat
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T5: How should you communicate brand values and company culture to your employees? #CommsChat
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@StevenWoodgate @CommsChat I agree but then they need to deliver this across their work life cycle #commschat #emperordesign
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@CommsChat Employer branding in the truest sense. Colleague celebrated 20 yrs with company with a tattoo #commschat
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@EmperorDesign Agreed but I think the company vision and values should come from the top to show strong leadership and direction #CommsChat
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@EmsyLamb @CommsChat Definitely. Engagement focussed surveys are a good start followed up with open discussion of the results #CommsChat
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It’s got to be authentic and developed from the grass roots up. Not created & imposed by management #CommsChat
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@CommsChat a strong IC team and org capability team who see the value, imbed it and call behaviours outside of it #CommsChat
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@CommsChat a start is a strong IC team and org capability team who see the value, imbed it and call behaviours outside of it #CommsChat
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@CommsChat by the org always referencing, celebrating, linking, leaders showing behaviors. It’s growth and values become organic #commschat
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Don’t forget to use the #CommsChat hashtag in your replies
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RT @EmperorDesign:Totally agree! Peer to peer is the most powerful way to embed the values/culture. The strategy is the ignition #commschat
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RT @EmsyLamb: @padraic_knox @CommsChat I think they’re at the start of that journey, but right now, it’s little more than words. #commschat
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@CommsChat By getting the ‘what they stand for’ bit right first. Get the right purpose, great employees will come running. #commschat
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T4: What is the single most important factor when building an employer brand? #CommsChat
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@CommsChat i think it starts with research into exactly how your business is perceived externally and internally #commschat
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On interesting #commschat about Employer Brand #emperordesign join in
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@CommsChat It’s the very reason why proper recruitment & the right HR direction is important #commschat
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@EmsyLamb @CommsChat that’s a pity. It can facilitate increased org performance and so much more by creating a shared vision etc #commschat
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@CommsChat That’s all about walking the walk. The management needs to embody the company values to get staff buy-in #CommsChat
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@markrobertparry @CommsChat a very wise person! #commschat
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How does an employer come to be truly representative of their company’s brand? #CommsChat
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@CommsChat Employer brand management should certainly be strategic but care should be taken not to artificially manufacture it #commschat
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@EmsyLamb @CommsChat it can’t be something that just looks good on paper. Iv exp of this, 1000s invested but leaders little grasp #Commschat
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Absolutely! One of my fave quotes sums this up- a goal without a plan is just a wish #CommsChat
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@CommsChat Depends upon the employer to some extent, diff emphasis for public, private and voluntary sector #commschat
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@markrobertparry @CommsChat that is my favourite saying – so very true #commschat
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@CommsChat Indeed. People join companies, but they leave managers #CommsChat
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T3: Should employer brand management be a strategic consideration? #CommsChat
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@CommsChat I suppose it can happen organically but to make it strong it needs something a bit more #commschat
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@ReThinkRec @CommsChat And in today’s job market, it’s arguably never been more important: http://ow.ly/K7zTg #commschat
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@CommsChat it’s about creating a culture that delivers your brand promise, ensuring image and experience match #CommsChat
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RT @EmsyLamb: Absolutely! But attraction activities must be consistent with org. culture. Don’t lure people in with false hope! #CommsChat
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ie, without strong leadership? #CommsChat
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@CommsChat Externally, employer brand is down to the #PR and marketing teams. Internally everyone in a leading role plays a part #CommsChat
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Can’t make #commschat tonight but employer brand is an interesting topic. Happening now if you’re interested.
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@amandacomms @CommsChat can a strong brand happen organically? #CommsChat
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@amandacomms @CommsChat everyone in the organisation has their part to play from resourcing to how managers treat their teams #commschat
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@CommsChat it’s got to be everyone – from bottom to top and everywhere in between – or it’s not genuine #commschat #employerbrand
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@CommsChat it’s the reputation of the company as seen by current employees and external stakeholders #commschat
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@CommsChat 2 – shouldn’t it be the top team but everyone has to live and breath it. #commschat
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@EmsyLamb @CommsChat yes, goes towards attracting the best talent also to your org. #CommsChat
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@CommsChat Employer brand is created equally through external and internal communications. It attracts and then retains #CommsChat
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@CommsChat EEs need to feel part of a company that has predefined values around how people behave and treat each other! #commschat
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T2: Who creates and upholds the employer brand? #CommsChat
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@CommsChat sounds like an interesting subject #commschat
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@EmperorDesign What does brand have to do with it? #CommsChat
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@CommsChat good evening. Employees with a sense of pride will strive harder to achieve business objectives and company vision #CommsChat
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It’s what differentiates you as an employer of choice to attract/retain/reward talent& galvanise the workforce #CommsChat
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@blowndes @CommsChat @Communicatemag sorry to hear it Ben, enjoy the celebrations #CommsChat
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First topic of the night: What is employer brand? Why is it important? #CommsChat
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@CommsChat @Communicatemag sorry, I can’t make tonight – celebrating a family birthday. Look forward to next week #commschat
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feel free to take part after the #commschat (you can win an Apple Watch!) #CommsChat
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In an effort to understand the state of employer brand we are currently running a survey: http://www.communicatemagazine.co.uk/component/content/article/5819 … @Communicatemag #commschat
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Good evening welcome to our employer brand themed #CommsChat with @EmperorDesign and @TheRethinkGroup youre hosted by Emily @Communicatemag
Amanda Coleman 
CommsChat 
Ingrid Brown 
Matt O’Connor 
Mark Parry 
Emperor Design 
Padraic 
Steven Woodgate 
Rethink Group 
Lou 
Maxim 
Hannah Gray 
Ben Lowndes See what others are talking about "Brittany Golob"
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