Digital Impact Award @GillianNeild @CommsChat @KidsCompanyUK great website! Never heard of @CharityComms. I’ll be sure to have a proper look shortly #CommsChat
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February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat
Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr:
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@NafisaNathani Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth
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@claudiabate Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO
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@KeithLewisComms If you give people content in a way that works for them, then it’ll work, irrespective of the audience!
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@claudiabate I believe all audiences are now consuming content via digital, it doesn’t mean they share content via digital though
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@deb_kilpatrick in local gov many of us don’t have good enough IT let alone good digital comms. Staff without access to social media etc.
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@GillianNeild when we’re tied to our desks, nice to get out and about to meet face to face rather than cyberspace!
read the full conversation here:
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.@CommsChat different audiences will gravitate to different social media channels; key is right content on right channel #CommsChat
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I recently ran research looking at legal and financial services influencers online – they don’t typically tend to be so vocal #CommsChat
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@claudiabate @CommsChat what do you think motivates people to share more Claudia? #CommsChat
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@CommsChat Or for client confidentiality reasons #CommsChat
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@CommsChat Some audiences are inherently more “private” in their approach, often for competitive reasons #CommsChat
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@CommsChat @KidsCompanyUK also looks like some good resources on the @CharityComms website http://www.charitycomms.org.uk/ #CommsChat
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.@claudiabate Interesting distinction. Why is that? #commschat
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@CommsChat I believe all audiences are now consuming content via digital, it doesn’t mean they share content via digital though #CommsChat
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Sorry I’m late, hope I can find a place to contribute in today’s #CommsChat.
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@CommsChat I think it purely depends on how forward thinking they are. if done right then why wouldn’t the response be good? 🙂 #CommsChat
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@Katieevans251 @CommsChat well said Katie #commschat
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@KeithLewisComms @CommsChat Agreed, it’s all about creating relevant content and sharing it via relevant channels! #CommsChat
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#CommsChat there’s a fab #PRtoolbox around digital comms planning from the fabulous @wadds – would totally recommend http://wadds.co.uk/prtoolbox/
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Are there any audiences that have yet to adopt digital for B2B use? #commschat
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@CommsChat orgs should publish different content on various platforms to reach different ppl – not a 1 size fits all approach #CommsChat
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@CommsChat oooh fab 🙂 #CommsChat
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.@GillianNeild Hi Gillian, chatting about digital comms and stakeholder relations in B2B campaigns #commschat
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@CommsChat If you give people content in a way that works for them, then it’ll work, irrespective of the audience! #CommsChat
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@claudiabate @AdamFairclough @#CommsChat IMHO you can be targeted for b2c as much as b2b if not more so. Its all H2H now anyway right? 😉
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To all you lovely #CommsHero Tweeps. Get yourself involved in #CommsChat Every Monday 8-9pm. It’s happening now
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@CommsChat And in response to the second part of your question – in a nutshell, yes – investors do respond well to digital comms #CommsChat
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#CommsChat I’m late, apologies; evening all….what did I miss???
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@CommsChat It really depends on the campaign, and the specific audience. However, most audiences are now online! 🙂 #CommsChat
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At @hotwirepr we’ve created a bespoke tool to help us identify niche audiences online – it works brilliantly for B2B campaigns #CommsChat
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Topic 2: Are digital communications better suited to some stakeholders than others? Do investors respond well to digital comms? #commschat
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@CommsChat Royal Navy and @e3_media who won the Grand Prix at our awards last year did a great job http://www.e3.co.uk/work/case-studies/royal-navy … #commschat
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@AdamFairclough @CommsChat Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO #CommsChat
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@NafisaNathani Agreed on this point – successful brand storytelling relies on creating REAL engagement, irrespective of audience #CommsChat
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@claudiabate @CommsChat Interested to understand what these specific benefits for B2B are, than for B2C? #CommsChat
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@AsifChoudry @CommsChat @CommsHero Yep, digital is just one possible channel – but when used well, it can be incredibly powerful! #CommsChat
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Anyone have any good examples of charity comms/digital? Some interesting stuff came out on Vine last year from @KidsCompanyUK #commschat
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.@_digital_impact Good point! Third sector has to use digital creatively to get cut-through. #commschat
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.@claudiabate I agree. When the focus isn’t on consumer products, the comms can make a big difference to relationships within biz #commschat
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We often see lots of great digital work being done in charity/NGO/NFP sector – digital allows great campaigns with small budget #CommsChat
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Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth #commschat
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.@CommsChat @claudiabate when digital is used as part of a multichannel campaign it can be even more powerful #CommsChat cc @CommsHero
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@CommsChat Agreed! I would argue that B2B brands can benefit more from digital comms than B2C brands – what do you think? #CommsChat
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MT @_digital_impact: #CommsChat We see so many excellent examples of b2b digital. Best work from past 5 years is here http://www.digitalimpactawards.com/past-winners/2014/ …
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Amazing! RT @claudiabate: One of our clients recently secured a lead worth over £1m off the back of a well-timed Tweet! #CommsChat
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A little creativity can go a long way in B2B comms #commschat
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Another cool one from @biteglobal involved a LinkedIn group and the world’s 90 connected car execs. #commschat
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@claudiabate I agree I love a little social leading by example & building a personal brand to enhance the full brand 🙂 #CommsChat
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.@claudiabate I can actually! If used right, digital can make a huge difference for B2B biz #commschat
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One of our clients recently secured a lead worth over £1m off the back of a well-timed Tweet! Can you believe it? #CommsChat
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@CommsChat mobile 1st projects kicking off otherwise the whole concept of storytelling is pretty cutting edge for some B2B #CommsChat
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Essentially, they made an impact on bottom line through a really cool Whatsapp campaign. More in the new @Communicatemag issue #commschat
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In @Communicatemag @thatsmeemily recently covered a great @itvstudios use of social tools at a B2B event @Rawnet #commschat
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@CommsChat Hello *waves* dipping in and out this evening – good, juicy topic! #CommsChat
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Personally, I am always really impressed by senior execs that use social media to share their opinions on their given industry #CommsChat
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The folks over @_digital_impact see tons of interesting, innovative B2B digital campaigns each year. Maybe they’ll share some? #commschat
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#commschat is about to start! Tonight all tweets will be about #digital & #B2B comms! Enjoy!
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@CommsChat @claudiabate @hotwirepr … Hello … looking forward to tonight’s topic 😉 #CommsChat
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about to try and simultaneously switch mortgage, watch #universitychallenge and take part in #CommsChat all at the same time. #multitasking
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Topic 1: What are some of the most innovative and cutting-edge ways that digital is being used in B2B campaigns? #commschat
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I’ll introduce our six topics throughout the hour, but it’s up to all of you out there to share your thoughts on B2B digital #commschat
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@CommsChat @hotwirepr Looking forward to it! Let’s get started! 🙂 #CommsChat
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If you’re joining us for the 1st time tonight. Make sure you use the #commschat tag when you tweet
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We’ll be discussing digital and more with @claudiabate from @hotwirepr #commschat
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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Hi everyone, Brittany here. Welcome to tonight’s #commschat
Andrew Rigby 
Claudia Bate 
Gillian Neild 
CommsChat 
Felix 
Nisha 
Katie. 
Keith Lewis 
Tim Elliott 
CommsHero 
Adam Fairclough 
Nafisa Nathani 
Asif Choudry 
Build Media 
Loreleï Fritsch 
Rob Bridges 
Gnosis Media Group 
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