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February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat

Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr:

  •  Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth
  •  Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO
  •  If you give people content in a way that works for them, then it’ll work, irrespective of the audience!
  •  I believe all audiences are now consuming content via digital, it doesn’t mean they share content via digital though
  •  in local gov many of us don’t have good enough IT let alone good digital comms. Staff without access to social media etc.
  •   when we’re tied to our desks, nice to get out and about to meet face to face rather than cyberspace!

read the full conversation here:

 

  1. great website! Never heard of . I’ll be sure to have a proper look shortly

  2. . different audiences will gravitate to different social media channels; key is right content on right channel

  3. I recently ran research looking at legal and financial services influencers online – they don’t typically tend to be so vocal

  4. what do you think motivates people to share more Claudia?

  5. Or for client confidentiality reasons

  6. Some audiences are inherently more “private” in their approach, often for competitive reasons

  7. also looks like some good resources on the website

  8. . Interesting distinction. Why is that?

  9. I believe all audiences are now consuming content via digital, it doesn’t mean they share content via digital though

  10. Sorry I’m late, hope I can find a place to contribute in today’s .

  11. I think it purely depends on how forward thinking they are. if done right then why wouldn’t the response be good? 🙂

  12. well said Katie

  13. Agreed, it’s all about creating relevant content and sharing it via relevant channels!

  14. there’s a fab around digital comms planning from the fabulous – would totally recommend

  15. Are there any audiences that have yet to adopt digital for B2B use?

  16. orgs should publish different content on various platforms to reach different ppl – not a 1 size fits all approach

  17. oooh fab 🙂

  18. . Hi Gillian, chatting about digital comms and stakeholder relations in B2B campaigns

  19. If you give people content in a way that works for them, then it’ll work, irrespective of the audience!

  20. @ IMHO you can be targeted for b2c as much as b2b if not more so. Its all H2H now anyway right? 😉

  21. To all you lovely Tweeps. Get yourself involved in Every Monday 8-9pm. It’s happening now

  22. And in response to the second part of your question – in a nutshell, yes – investors do respond well to digital comms

  23. I’m late, apologies; evening all….what did I miss???

  24. It really depends on the campaign, and the specific audience. However, most audiences are now online! 🙂

  25. At we’ve created a bespoke tool to help us identify niche audiences online – it works brilliantly for B2B campaigns

  26. Topic 2: Are digital communications better suited to some stakeholders than others? Do investors respond well to digital comms?

  27. Royal Navy and who won the Grand Prix at our awards last year did a great job

  28. Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO

  29. Agreed on this point – successful brand storytelling relies on creating REAL engagement, irrespective of audience

  30. Interested to understand what these specific benefits for B2B are, than for B2C?

  31. Yep, digital is just one possible channel – but when used well, it can be incredibly powerful!

  32. Anyone have any good examples of charity comms/digital? Some interesting stuff came out on Vine last year from

  33. . Good point! Third sector has to use digital creatively to get cut-through.

  34. . I agree. When the focus isn’t on consumer products, the comms can make a big difference to relationships within biz

  35. We often see lots of great digital work being done in charity/NGO/NFP sector – digital allows great campaigns with small budget

  36. Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth

  37. . when digital is used as part of a multichannel campaign it can be even more powerful cc

  38. Agreed! I would argue that B2B brands can benefit more from digital comms than B2C brands – what do you think?

  39. MT : We see so many excellent examples of b2b digital. Best work from past 5 years is here

  40. Amazing! RT : One of our clients recently secured a lead worth over £1m off the back of a well-timed Tweet!

  41. A little creativity can go a long way in B2B comms

  42. Another cool one from involved a LinkedIn group and the world’s 90 connected car execs.

  43. I agree I love a little social leading by example & building a personal brand to enhance the full brand 🙂

  44. . I can actually! If used right, digital can make a huge difference for B2B biz

  45. One of our clients recently secured a lead worth over £1m off the back of a well-timed Tweet! Can you believe it?

  46. mobile 1st projects kicking off otherwise the whole concept of storytelling is pretty cutting edge for some B2B

  47. Essentially, they made an impact on bottom line through a really cool Whatsapp campaign. More in the new issue

  48. In recently covered a great use of social tools at a B2B event

  49. Hello *waves* dipping in and out this evening – good, juicy topic!

  50. Personally, I am always really impressed by senior execs that use social media to share their opinions on their given industry

  51. The folks over see tons of interesting, innovative B2B digital campaigns each year. Maybe they’ll share some?

  52. is about to start! Tonight all tweets will be about & comms! Enjoy!

  53. … Hello … looking forward to tonight’s topic 😉

  54. about to try and simultaneously switch mortgage, watch and take part in all at the same time.

  55. Topic 1: What are some of the most innovative and cutting-edge ways that digital is being used in B2B campaigns?

  56. I’ll introduce our six topics throughout the hour, but it’s up to all of you out there to share your thoughts on B2B digital

  57. Looking forward to it! Let’s get started! 🙂

  58. If you’re joining us for the 1st time tonight. Make sure you use the tag when you tweet

  59. We’ll be discussing digital and more with from

  60. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  61. Hi everyone, Brittany here. Welcome to tonight’s

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