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This week's chat

January 21, 2015 Transcript of #CommsChat with the IoIC

This week the IoIC joined us for an internal communications special. We covered everything from to. Here are some of the highlights:

 

  •  Size brings responsibility. No longer justifying IC’s existence. Challenge now = exec expectation: ‘IC, we see you. Now perform.’
  •  as someone in a newly created IC function, I think it shows respect for the field and understanding of rewards engagement brings
  •  Internal comms should be all about employees. Need to be front of mind whatever measurements standards are used
  •  Not sure industry standards are so helpful for unlike PR/Marketing. Strength is specific knowledge of business
  •  Professional standards important but vital for practitioners to know their business and needs of employees inside out.

Read the entire dialogue below:

 

 

  1. we’re glad to hear it Callum! We’d love to hear your thoughts on within

  2. do people really want to be brand ambassadors?

  3. A3. Role of internal comms is continuously evolving, that’s the beauty of it. Those who fail to adapt will fail to survive

  4. That problem is also the solution. We most effectively facilite IC in our orgs by distributing IC capability x the org

  5. Role yes, key role is to facilitate better comms throughout company and get that employee voice heard.

  6. T2) It’s one of these areas that some organisations think anyone can do, doesn’t require specialist knowledge/skills

  7. Just a thought. If organisations don’t manage to communicate internally how can they expect to send a message out to others?

  8. completely agree! we’re advisors and trainers as well as practitioners!

  9. standards are & have to be transferable. My team is too small to be dedicated / divided into disciplines like

  10. T3: How should the relationship with other employees with communication responsibilities work? 2/2

  11. T3: As the sector continues to evolve, how do you see the role of internal communicators developing? 1/2

  12. it’s not down to you.However we’d suggest it’s for communicators to aid development of these skills

  13. I think IC can definitely help managers and staff members to communicate effectively. Defined processes & channels are key here.

  14. Many transferrable skills from PR and marketing inc brand strategy, creativity. IC needs to work x-comms.

  15. definitely! I worry IC is often overlooked as being obvious skill

  16. Joining late to , apologies. Come and join in using the hashtag. Topic tonight is internal comms. Evening all 🙂

  17. oh yes absolutely, I just worry we could get too bogged down in search for meaningful comparisons.

  18. Employees aren’t just the face of the company, they’re the voice too. IC should work w/ mktg to develop brand ambassadors within.

  19. agree – good could be judged by following a process well. But were objectives achieved?

  20. problem is it’s not all down to us. communication is a skill all employees (especially managers) must master

  21. Our accreditation would agree – they change ‘best’ to ‘appropriate’ as diff people and cultures need diff styles

  22. IoIC resources available here are on core knowledge and skills identified for different career stages

  23. obviously what a good job looks like differs between industries, but the basic guiding principles will be the same

  24. external results depend massively on colleague engagement & this is harnessed through creative strategy.

  25. Fully agree . IC pro needs to understand not only IC but also how business works, their sector and their org

  26. Agreed, one size doesn’t fit all.

  27. How do standards in relate to those in other areas of comms? Are these transferable from PR to IC, etc?

  28. personally think it’s incredibly important – standards keep the bar high for Internal Comms

  29. Yes, you have to understand business objectives and culture, but still need core skills

  30. Think there is a lot to be gained by sharing best practice and success stories but important to tailor to the org priorities.

  31. Doing a good job varies by sector, culture, nature of org. Knowing which levers work best where is mark of experienced IC pro

  32. Professional standards important but vital for practitioners to know their business and needs of employees inside out.

  33. biz knowledge key but there are surely common areas of expertise in IC that are transferrable x-market?

  34. Workforce needs to have a common standard of success / direction. A good job is too subjective

  35. definitely. as im new to my company my focus is really on learning the people, roles and culture.

  36. sounds like my job – a bit of everything!

  37. As long as you have the basic Comms skills they’re transferable, but is key to understand corporations & its dynamics

  38. I’d like to know if those who solely do IC think comms are better in their orgs than comms generalists

  39. IoIC thought hard on this when scoping this research.Many doing IC with other role (HR, PR, even PA) esp in SME

  40. Started with privsector, identified cos and then did LinkedIn searches for IC in 1000 companies; then extrapolated.

  41. T2: To what extent do they? How important are professional standards? 2/2

  42. T2: Should this workforce have a common understanding of what doing a good job looks like? 1/2

  43. . IC is part of my role but I’m not solely IC partitioner – just have passion for communication!

  44. agreed. I did IC of sorts for years in other marketing/comms roles, just never with the same level of focus

  45. Not sure industry standards are so helpful for unlike PR/Marketing. Strength is specific knowledge of business

  46. Probably right, Michelle! Numbers estimated cover sole practitioners and those combining it but not exhaustive.

  47. we couldn’t agree more Nafisa. We have a to aid development on the move

  48. Hello if you around this morning might want to follow the tweet chat on internal communications

  49. . Good question! Anyone in the know?

  50. . how many of those are solely IC practitioners? I think the number could be higher who do IC

  51. As professional body for IC, IOIC provides leadership on standards; accreditation programme covers strategy, channels, skills.

  52. Are you falling behind competitors because of your online presence? Read this- . We can help…

  53. Prof body important to set standards, teach skills, test for competence. Sector-wide view needed of what effective practice is

  54. Think practitioners need a core set of skills to serve them well in all circumstances

  55. from varied marketing/PR/comms background. always wanted to specialise in so was perfect opportunity

  56. Hi all! I think we still need more internal Comms professionals! There are a lot of companies still in need of them.

  57. Internal comms should be all about employees. Need to be front of mind whatever measurements standards are used

  58. IC practitioners come from diverse backgrounds, do diverse roles; common understanding of IC role, value is a starting point

  59. Tea and tunes at the ready – time to get writing along with a few peaks at today’s on internal communications

  60. Where should these standards come from? What should they address?

  61. Challenge for IC professionals is managing expectations – e.g. on ROI – and responsibility needs to be shared

  62. 45k practitioners may/may not be surprising. As they say it’s not how big but how you use it. Consistent standards are key

  63. Reminder for all folk to take a look at tonight’s happening now!

  64. Hi Callum – did you come from IC role elsewhere or from within the business?

  65. Agree. Organisations need to live up to values from the inside out in this age of absolute transparency

  66. Research also drew on people with different job titles, e.g. HR/employee engagement; and working x-comms

  67. From my POV, writing for , has come into its own, but biz leaders are also realising its importance/value too

  68. aa someone in a newly created IC function, I think it shows respect for the field and understanding of rewards engagement brings

  69. Agreed. With so many companies realising the need, we want to see shared learning and higher standards x-sector

  70. great points Steve

  71. Brief reminder to tweeters to use tag to take part in the conversation…I retweet like a crazy person from 8-9pm if ppl don’t

  72. Internal comms is now a respected discipline with its own methodologies and value. Internal stakeholders just as imp external

  73. Size also underlines need for high stdds of practice, good governance + prof dev to ensure practitioner quality and competence

  74. We knew number/commitment to IC was growing but wanted to see the size and extend reach so IOIC can meet the needs of the sector

  75. Size brings responsibility. No longer justifying IC’s existence. Challenge now = exec expectation: ‘IC, we see you. Now perform.’

  76. Topic 1: What do you see as the significance of these numbers? Has this still relatively new profession come of age? 2/2

  77. Topic 1: There are over 45,000 people working in internal communication in the UK. 1/2

  78. 45k+ is small cf HR/Mktg/FinanceIT but enough to influence UKplc success. Bosses/policymakers should care a lot about IC quality

  79. thats a strong community of professionals

  80. Welcome and !

  81. So we’ll be looking at internal comms, research, employee engagement and other such things

  82. What’s brought this abt + what are implications for practitioners and employers? Are orgs benefiting from full potential? 2/2

  83. I’m gonna start tonight with a brief intro: New IoIC research reveals there are 45,000 ppl working in IC in the UK. 1/2

  84. Promise I won’t do that!

  85. Guests include and probably some tweets from and

  86. We’re joined by a particularly lovely bunch of grammar adherents who will correct my typos til 9 tonight

  87. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  88. Evening all. Chicken in my Birmingham kitchen WLTM those chips in Surrey

  89. or rather hour…

  90. Hi guys, welcome to . I’m your tour guide Brittany and I’ll be facilitating our discussion for the next our.

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