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January 21, 2015 Transcript of #CommsChat with the IoIC

This week the IoIC joined us for an internal communications special. We covered everything from to. Here are some of the highlights:

 

  •  Size brings responsibility. No longer justifying IC’s existence. Challenge now = exec expectation: ‘IC, we see you. Now perform.’
  •  as someone in a newly created IC function, I think it shows respect for the field and understanding of rewards engagement brings
  •  Internal comms should be all about employees. Need to be front of mind whatever measurements standards are used
  •  Not sure industry standards are so helpful for unlike PR/Marketing. Strength is specific knowledge of business
  •  Professional standards important but vital for practitioners to know their business and needs of employees inside out.

Read the entire dialogue below:

 

 

  1.  Jan 19

    we’re glad to hear it Callum! We’d love to hear your thoughts on within

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  2.  Jan 19

    do people really want to be brand ambassadors?

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  3.  Jan 19

    A3. Role of internal comms is continuously evolving, that’s the beauty of it. Those who fail to adapt will fail to survive

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  4.  Jan 19

    That problem is also the solution. We most effectively facilite IC in our orgs by distributing IC capability x the org

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  5.  Jan 19

    Role yes, key role is to facilitate better comms throughout company and get that employee voice heard.

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  6.  Jan 19

    T2) It’s one of these areas that some organisations think anyone can do, doesn’t require specialist knowledge/skills

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  7.  Jan 19

    Just a thought. If organisations don’t manage to communicate internally how can they expect to send a message out to others?

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  8.  Jan 19

    completely agree! we’re advisors and trainers as well as practitioners!

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  9.  Jan 19

    standards are & have to be transferable. My team is too small to be dedicated / divided into disciplines like

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  10.  Jan 19

    T3: How should the relationship with other employees with communication responsibilities work? 2/2

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  11.  Jan 19

    T3: As the sector continues to evolve, how do you see the role of internal communicators developing? 1/2

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  12.  Jan 19

    it’s not down to you.However we’d suggest it’s for communicators to aid development of these skills

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  13.  Jan 19

    I think IC can definitely help managers and staff members to communicate effectively. Defined processes & channels are key here.

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  14.  Jan 19

    Many transferrable skills from PR and marketing inc brand strategy, creativity. IC needs to work x-comms.

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  15.  Jan 19

    definitely! I worry IC is often overlooked as being obvious skill

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  16.  Jan 19

    Joining late to , apologies. Come and join in using the hashtag. Topic tonight is internal comms. Evening all 🙂

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  17.  Jan 19

    oh yes absolutely, I just worry we could get too bogged down in search for meaningful comparisons.

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  18.  Jan 19

    Employees aren’t just the face of the company, they’re the voice too. IC should work w/ mktg to develop brand ambassadors within.

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  19.  Jan 19

    agree – good could be judged by following a process well. But were objectives achieved?

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  20.  Jan 19

    problem is it’s not all down to us. communication is a skill all employees (especially managers) must master

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  21.  Jan 19

    Our accreditation would agree – they change ‘best’ to ‘appropriate’ as diff people and cultures need diff styles

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  22.  Jan 19

    IoIC resources available here are on core knowledge and skills identified for different career stages

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  23.  Jan 19

    obviously what a good job looks like differs between industries, but the basic guiding principles will be the same

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  24.  Jan 19

    external results depend massively on colleague engagement & this is harnessed through creative strategy.

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  25.  Jan 19

    Fully agree . IC pro needs to understand not only IC but also how business works, their sector and their org

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  26.  Jan 19

    Agreed, one size doesn’t fit all.

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  27.  Jan 19

    How do standards in relate to those in other areas of comms? Are these transferable from PR to IC, etc?

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  28.  Jan 19

    personally think it’s incredibly important – standards keep the bar high for Internal Comms

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  29.  Jan 19

    Yes, you have to understand business objectives and culture, but still need core skills

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  30.  Jan 19

    Think there is a lot to be gained by sharing best practice and success stories but important to tailor to the org priorities.

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  31.  Jan 19

    Doing a good job varies by sector, culture, nature of org. Knowing which levers work best where is mark of experienced IC pro

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  32.  Jan 19

    Professional standards important but vital for practitioners to know their business and needs of employees inside out.

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  33.  Jan 19

    biz knowledge key but there are surely common areas of expertise in IC that are transferrable x-market?

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  34.  Jan 19

    Workforce needs to have a common standard of success / direction. A good job is too subjective

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  35.  Jan 19

    definitely. as im new to my company my focus is really on learning the people, roles and culture.

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  36.  Jan 19

    sounds like my job – a bit of everything!

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  37.  Jan 19

    As long as you have the basic Comms skills they’re transferable, but is key to understand corporations & its dynamics

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  38.  Jan 19

    I’d like to know if those who solely do IC think comms are better in their orgs than comms generalists

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  39.  Jan 19

    IoIC thought hard on this when scoping this research.Many doing IC with other role (HR, PR, even PA) esp in SME

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  40.  Jan 19

    Started with privsector, identified cos and then did LinkedIn searches for IC in 1000 companies; then extrapolated.

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  41.  Jan 19

    T2: To what extent do they? How important are professional standards? 2/2

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  42.  Jan 19

    T2: Should this workforce have a common understanding of what doing a good job looks like? 1/2

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  43.  Jan 19

    . IC is part of my role but I’m not solely IC partitioner – just have passion for communication!

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  44.  Jan 19

    agreed. I did IC of sorts for years in other marketing/comms roles, just never with the same level of focus

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  45.  Jan 19

    Not sure industry standards are so helpful for unlike PR/Marketing. Strength is specific knowledge of business

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  46.  Jan 19

    Probably right, Michelle! Numbers estimated cover sole practitioners and those combining it but not exhaustive.

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  47.  Jan 19

    we couldn’t agree more Nafisa. We have a to aid development on the move

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  48.  Jan 19

    Hello if you around this morning might want to follow the tweet chat on internal communications

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  49.  Jan 19

    . Good question! Anyone in the know?

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  50.  Jan 19

    . how many of those are solely IC practitioners? I think the number could be higher who do IC

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  51.  Jan 19

    As professional body for IC, IOIC provides leadership on standards; accreditation programme covers strategy, channels, skills.

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  52.  Jan 19

    Are you falling behind competitors because of your online presence? Read this- . We can help…

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  53.  Jan 19

    Prof body important to set standards, teach skills, test for competence. Sector-wide view needed of what effective practice is

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  54.  Jan 19

    Think practitioners need a core set of skills to serve them well in all circumstances

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  55.  Jan 19

    from varied marketing/PR/comms background. always wanted to specialise in so was perfect opportunity

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  56.  Jan 19

    Hi all! I think we still need more internal Comms professionals! There are a lot of companies still in need of them.

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  57.  Jan 19

    Internal comms should be all about employees. Need to be front of mind whatever measurements standards are used

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  58.  Jan 19

    IC practitioners come from diverse backgrounds, do diverse roles; common understanding of IC role, value is a starting point

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  59.  Jan 19

    Tea and tunes at the ready – time to get writing along with a few peaks at today’s on internal communications

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  60.  Jan 19

    Where should these standards come from? What should they address?

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  61.  Jan 19

    Challenge for IC professionals is managing expectations – e.g. on ROI – and responsibility needs to be shared

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  62.  Jan 19

    45k practitioners may/may not be surprising. As they say it’s not how big but how you use it. Consistent standards are key

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  63.  Jan 19

    Reminder for all folk to take a look at tonight’s happening now!

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  64.  Jan 19

    Hi Callum – did you come from IC role elsewhere or from within the business?

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  65.  Jan 19

    Agree. Organisations need to live up to values from the inside out in this age of absolute transparency

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  66.  Jan 19

    Research also drew on people with different job titles, e.g. HR/employee engagement; and working x-comms

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  67.  Jan 19

    From my POV, writing for , has come into its own, but biz leaders are also realising its importance/value too

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  68.  Jan 19

    aa someone in a newly created IC function, I think it shows respect for the field and understanding of rewards engagement brings

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  69.  Jan 19

    Agreed. With so many companies realising the need, we want to see shared learning and higher standards x-sector

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  70.  Jan 19

    great points Steve

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  71.  Jan 19

    Brief reminder to tweeters to use tag to take part in the conversation…I retweet like a crazy person from 8-9pm if ppl don’t

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  72.  Jan 19

    Internal comms is now a respected discipline with its own methodologies and value. Internal stakeholders just as imp external

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  73.  Jan 19

    Size also underlines need for high stdds of practice, good governance + prof dev to ensure practitioner quality and competence

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  74.  Jan 19

    We knew number/commitment to IC was growing but wanted to see the size and extend reach so IOIC can meet the needs of the sector

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  75.  Jan 19

    Size brings responsibility. No longer justifying IC’s existence. Challenge now = exec expectation: ‘IC, we see you. Now perform.’

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  76.  Jan 19

    Topic 1: What do you see as the significance of these numbers? Has this still relatively new profession come of age? 2/2

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  77.  Jan 19

    Topic 1: There are over 45,000 people working in internal communication in the UK. 1/2

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  78.  Jan 19

    45k+ is small cf HR/Mktg/FinanceIT but enough to influence UKplc success. Bosses/policymakers should care a lot about IC quality

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  79.  Jan 19

    thats a strong community of professionals

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  80.  Jan 19

    Welcome and !

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  81.  Jan 19

    So we’ll be looking at internal comms, research, employee engagement and other such things

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  82.  Jan 19

    What’s brought this abt + what are implications for practitioners and employers? Are orgs benefiting from full potential? 2/2

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  83.  Jan 19

    I’m gonna start tonight with a brief intro: New IoIC research reveals there are 45,000 ppl working in IC in the UK. 1/2

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  84.  Jan 19

    Promise I won’t do that!

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  85.  Jan 19

    Guests include and probably some tweets from and

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  86.  Jan 19

    We’re joined by a particularly lovely bunch of grammar adherents who will correct my typos til 9 tonight

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  87.  Jan 19

    : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

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  88.  Jan 19

    Evening all. Chicken in my Birmingham kitchen WLTM those chips in Surrey

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  89.  Jan 19

    or rather hour…

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  90.  Jan 19

    Hi guys, welcome to . I’m your tour guide Brittany and I’ll be facilitating our discussion for the next our.

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