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We’ll post the transcript in the morning and be back next week, same time, same place, w/even more#commschat. G’night everyone!

@jgombita Require another 350 characters to answer your tweet. #commschat

Alright friends, that’s all the time we have tonight. Many thanks to @MarkBorkowski for his insights and direction. #commschat

RT @jenandersson1: @MarkBorkowski @CommsChat narrative must offer long term engagement opportunities #commschat

@CommsChat I’d like to see more integration for PR events. The narrative should be owned through digital, media, distribution etc #commschat

@MarkBorkowski @CommsChat narrative must offer long term engagement opportunities #commschat

RT @CommsChat: RT @MarkBorkowski A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

Long-time memorable (and relateable), not just spectacular in moment surely @MarkBorkowski! #commschat

RT @MarkBorkowski: @CommsChat In truth the stunt is dead. The current complex eco-system demands more. #commschat

@thornepr Very true. The stunt needs to be part of a larger campaign to maintain awareness. #SoMeis a great tool to include. #commschat

@CommsChat In truth the stunt is dead. The current complex eco-system demands more. #commschat

+1 RT @MarkBorkowski: @CommsChat A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative #commschat

RT @MarkBorkowski: @CommsChat A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

@MarkBorkowski Narrative may be key. That’s what creates conversation and maintains interest beyond a one-day climb up the Shard #commschat

RT @MarkBorkowski A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

@CommsChat A brand, a belief, an idea, that manifested in a spectacular. It must have a powerful narrative. #commschat

MT @thornepr You wld need more than a stunt to retain awareness – follow-ups comms & new angles needed to stay in mind #commschat

MT @adamrubins @CommsChat benefit is awareness, positive WOM and influence on purchase decision. The risk is cost, negative WOM #commschat

T5. The benefit depends on the objective. Any stunt should be part of carefully crafted strategy and used to catalyse engagement #commschat

@CommsChat events only worthwhile if driven by scale or originality. Only then can you reach above the parapet #commschat

MT @adamrubins impt to create strategy and risk assessment 1st b4 investing in stunts that may be counterproductive #commschat

RT @blueyedgal123 @CommsChat media coverage & bringing your message to a wider audience beyond your supporters #commschat

@Meltwater You would need more than a stunt to retain awareness – follow-ups comms and new angles needed to stay in mind #commschat

@AllthingsIC I did too. But I still don’t know what the whole thing was about and why…but then giant duck may speak 4 itself! #commschat

@CommsChat important to create strategy and risk assessment first before investing in stunts that may be counter productive #commschat

A5) I liked the JackpotJoy duck – striking images (Dec 2012) #commschat @CommsChat http://t.co/YKVjVB5Qbw

How bout, what is the benefit of a PR event? Why pursue something with the objective of turning heads, not necessarily talking? #commschat

RT @MarkBorkowski: You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

@CommsChat in my experience stunts are often motivated by ulterior motives (individuals marketing themselves internally etc) #commschat

@AllthingsIC @CommsChat What is the benefit of a large-scale publicity stunt? What is the brief? One size doesn’t fit all. #commschat

@CommsChat the benefit is awareness, positive WOM and influence on purchase decision. The risk is cost and negative WOM #commschat

@jenandersson1I am told multi-tasking arises out of distraction itself. #commschat

A5) @CommsChat Ideally – Conversations and connections that go beyond a one-off hit of publicity #commschat

@CommsChat media coverage & bringing your message to a wider audience beyond your supporters #commschat

A5: Awareness. You want to get people’s attention, and keep it. #commschat

RT @CommsChat: T5: What is the benefit of a large-scale publicity stunt? #commschat

RT @CommsChat T5: What is the benefit of a large-scale publicity stunt? #commschat

@jenandersson1 @CommsChat You did say political “cults” #commschat

T5: What is the benefit of a large-scale publicity stunt? #commschat

Difficult evening. Juggling #dispatches c4, #panorama #bbc and #commschat all together.

@CommsChat Goebbels was a clever experiential marketeer. He knew a thing or two about generating a brand logo #commschat

@MarkBorkowski @jenandersson1 But it was mostly Mao, right? That and the little red book? Anyway… #commschat

@jenandersson1 @CommsChat Joseph Goebbels understood the cult of personality. #commschat

@CommsChat Clearly the stupid and offensive immigration #advan #stunt suggests the Conservatives wish to echo Farage #commschat

@CommsChat there will always be personality cults in politics. Goes together like good cheese and fine wine (sorry, peckish) #commschat

@MarkBorkowski @Meltwater @CommsChat nice analogy! #commschat

RT @eddiemay @CommsChat A3: know where to draw the line. You could literally work 24/7 but I wouldn’t recommend it. #commschat

@CommsChat A3: know where to draw the line. You could literally work 24/7 but I wouldn’t recommend it. #commschat

RT @CommsChat Let’s turn to T4: What is the implication of the cult of political personalities like the Farage factor? #commschat

@adamrubins @CommsChat Agreed. Helps prioritise best opps to engage, explain, build trust & shorten gap btwn audience & client #commschat

Let’s turn to T4: What is the implication of the cult of political personalities like the Farage factor? #commschat

@Meltwater I don’t practice what I preach, because I’m not the kind of person I’m preaching to.#commschat

@girlfridaymedia @Meltwater @CommsChat I master the art of triage many moons ago. #commschat

@MarkBorkowski Absolutely! May I add: hire someone that knows what they’re doing with social. #commschat

@Meltwater @CommsChat re remaining sane I always remember its PR not ER and yes, lots of tea! #commschat

RT @MarkBorkowski: @CommsChat It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

@Meltwater Common sense factors greatly. #commschat

T3 Good #PR people have to thrive on and cope well with pressure. Before and after social media. no difference. #commschat

Amen to that! RT @MarkBorkowski @CommsChat There has always been a lack of time. #commschat

MT @AllthingsIC A3) Time &expectations have accelerated but critical to remain calm,accurate,prepared.Plus copious amounts of tea #commschat

RT @MarkBorkowski It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

@CommsChat It boils down to working for clients with high EQ. Managing expectations and being able to say no. #commschat

@CommsChat There has always been a lack of time. #commschat

A3:Using the right tools makes a big difference. Set up the right listening channels and engage. That’s what social is all about! #commschat

A3) Time and expectations have accelerated but critical to remain calm, accurate + prepared (if poss) Plus copious amounts of tea #commschat

RT @CommsChat T3: #Social has created a compression of time in comms. How do you remain sane when handling #PR or publicity? #commschat

RT @CommsChat: T3: Social has created a compression of time in comms. How do you remain sane when handling PR or publicity? #commschat

Amazing. RT @MarkBorkowski @AllthingsIC “It has a better ring to it. More user friendly than; couilles palle, coglioni or fegato” #commschat

@CommsChat what is more sane than listening and responding to your audience? I question sanity pre-social #commschat

@AllthingsIC It has a better ring to it. More user friendly than; couilles palle, coglioni, or fegato. #commschat

T3: Social has created a compression of time in comms. How do you remain sane when handling PR or publicity? #commschat

@MarkBorkowski also clarity, integrity and courage. Tho #cojones is just as good! #commschat

@markborkowski love the last part – that’s a hashtag and a half 😉 (Gender of the leader not withstanding, obvs) #commschat

RT@MarkBorkowski Bell and Crosby have many qualities:determination. belief, vision, strategic nous, massive #cojones – #commschat

@AllthingsIC Bell and Crosby have many qualities: determination. belief, vision, strategic nous, massive #cojones – #commschat

Great Q”@AllthingsIC: @markborkowski What traits perhaps that Bell & Crosby displayed do you rate as most important for leaders? #commschat“

RT @AllthingsIC A2) Great question, and needs longer than 140 characters to answer! Gut feel? Because it was personal #commschat

@markborkowski What traits (perhaps that Bell & Crosby displayed_ do you rate as most important for leaders? #commschat

RT @blueyedgal123: @jenandersson1 great point, I’ve heard nothing since & they need to continue the conversation #commschat

@CommsChat Great questions, impossible to answer in tiny soundbites. #commschat

@CommsChat Lynton Crosby & Lord Bell are past masters of control. – uber confident & stand by their beliefs . #commschat

@MarkBorkowski @CommsChat is there room for many diff approaches. Attack dog Greenpeace and quiet traditional engagement? #commschat

A2) Great question, and needs longer than 140 characters to answer! Gut feel? Because it was personal #commschat

MT @CommsChat T2: Why did Lynton Crosby & Lord Bell have such a bullish reaction to headlines surrounding their lobbying brands? #commschat

RT @MarkBorkowski: You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

@jenandersson1 great point, I’ve heard nothing since & they need to continue the conversation #commschat

@CommsChat Garnering support is a fine art, it rests on private, personal exchanges, rather than headline grabbing stunts #commschat

Evening all, sorry I’m late. Note to followers: am now taking part in @commschat. Join in using this hashtag > #commschat

Greenpeace stunt could launch great career for young girl climber. Outdoor brand would sponsor her tho not quite the point! #commschat

@MarkBorkowski ….but little since, so an opportunity there perhaps? #commschat

T2: T2: Why did Lynton Crosby & Lord Bell have such a bullish reaction to the toxic headlines surrounding their lobbying brands? #commschat

Changing tack, we turn to politics… #commschat

@MarkBorkowski In 2006, WWF took Cameron to the Arctic & when he came to power he pledged to lead the ‘greenest Govt ever’ #commschat

Word. RT @MarkBorkowski: @CommsChat I am not sure it create change where it matters: in the board rooms. #commschat [or other stakeholders]

RT @Meltwater: RT @CommsChat Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

@eddiemay @CommsChat Agree. Although I am told there is another spectacular in the works, #Greenpeace #commschat

@CommsChat I am not sure it create change where it matters: in the board rooms. #commschat

@CommsChat Ice climb made an impact on the day but like a lot of stunts, not much lasting impact #commschat

MT @jenandersson1 Stunt should act as a ‘spike’ w/in an overall strategy.A catalyst to support a push towards a comms objective. #commschat

@CommsChat interesting lots of media coverage but found little link to the cause. In this environment hard to get media notice #commschat

@MarkBorkowski why is that? #commschat

Agree MT “@MarkBorkowski: Try again.#Iceclimb did a ‘job” for Greenpeace. The challenge is to continue the Arctic conversation #commschat“

@adamrubins @CommsChat Stunts like this have always divided opinion. #commschat

Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective #commschat

@adamrubins @CommsChat Agreed! If you do something that dangerous and nobody knows about it, what’s the point? #commschat

Whoops. Try again.#Iceclimb did a ‘job” for Greenpeace. The challenge is to continue the Arctic conversation #commschat

RT @MarkBorkowski: You can discover more about a person in an hour of play than in a year of conversation. Plato #commschat

I hadn’t heard of it until just now, but it looks like it could have been a great way to get everyone’s attention. #commschat

While we may remember the stunt, who remembers what it was for? Greenpeace, yes. But why? Maybe that makes something effective? #commschat

@CommsChat depends on the goal. You would expect coverage (eyeballs) and influence to be two key indicators of success #commschat

#commschat

I thought the #ICECLIMB DID A JOB. THE #commschat

RT @adamrubins @CommsChat a shade over 1,700 views on YouTube. It was hardly Red Bull Stratos #commschat

@CommsChat a shade over 1,700 views on YouTube. It was hardly Red Bull Stratos #commschat

@CommsChat Evening all. Well we’re still talking about it nearly a month on… #commschat

RT @CommsChat Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

And my own question: What makes an effective stunt? #commschat

RT @CommsChat We’ll take a look at publicity stunts, events public affairs and much more. #commschat

Our first topic: Was the Greenpeace #iceclimb an effective stunt? #commschat

Don’t forget to use the #commschat tag when posting. If it’s your first night, introduce yourself.

We’ll take a look at publicity stunts, events public affairs and much more. #commschat