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November 13, 2012 Transcript of #CommsChat with Jeremy from PromoVeritas

On this week’s #CommsChat we ran through the issues related to promotions, competitions and prize draws in the digital world. We were joined by Jeremy from PromoVeritas who fielded questions from tweeters. Did you know that there are regulations governing promotions in different countries? Or that 10 to 50% of Facebook clicks are unverifiable? If you missed last night’s chat, check out some tweets below.

@PromoVeritas very hard to say what % of FB votes are fake. We audit a lot & it can range from 10% to 50%

@maxtweenie A lot of facebook comps are open to cheating ie voting comps. Also stealing photos from the web & passing them as your own

@PromoVeritas very hard to say what % of FB votes are fake. We audit a lot & it can range from 10% to50% – that is what we see

@PromoVeritas One point- a promo is only as good as the creative. big prizes done badly will fail. Small prize done well will pull bette

@janesgrapevine: I believe competitions that engage the entrant and make them think about the product have a lasting effect

@padraic_knox I remember when all comps were by post card, people used post cards mainly for entering draws by post! I’m only 29!

@PromoVeritas: Other problem with FB is once you like a brand, few people go back and Unlike them,but still never interact agn

And the full transcript of the hour is below:

 

  

  Cheers to you. I always talk about your service – so few promoters know of it! #commschat -9:03 PM Nov 12th, 2012

  

  Thanks Jeremy #commschat -9:03 PM Nov 12th, 2012

  

  CHeers Jane. Hope you got something from it. Good luck with the next edition of Grapevine. #commschat -9:02 PM Nov 12th, 2012

  

  The guidelines are available for download at http://t.co/Wt1DpHs2 #commschat -9:02 PM Nov 12th, 2012

  

   thanks for the chat – very interesting and useful #commschat -9:02 PM Nov 12th, 2012

  

 Good night all #commschat -9:01 PM Nov 12th, 2012

  

   thanks, I was thinking more in marketing comms and hadn’t realised extent of c2c promos. Good to know! #commschat -9:01 PM Nov 12th, 2012

  

 Very interesting discussion this evening, thanks very much  #commschat -9:01 PM Nov 12th, 2012

  

 Thanks to all for their contributions #commschat -9:00 PM Nov 12th, 2012

  

  good contribution from you thanks#commschat -9:00 PM Nov 12th, 2012

  

 Check out the transcript tmrw morning onhttp://t.co/g0rwcyYm and a very happy birthday to Communicate editor #commschat -9:00 PM Nov 12th, 2012

  

 park and offered to swop yr car for an hour to go round the park ( CD in car talked abt animals & the features of car), Great#commschat -9:00 PM Nov 12th, 2012

  

 So our hour is up. Many thanks to  for answering everyone’s questions. Hope everyone enjoyed chatting about promos! #commschat -8:59 PM Nov 12th, 2012

  

 My favourite promotion of al time – Renault Kangoo car. They wanted family test drives – so they took the cars to Safari#commschat -8:59 PM Nov 12th, 2012

  

 It was great tweeting with you all tonight #commschat Have a great evening all! 🙂 -8:59 PM Nov 12th, 2012

  

 So any last minute questions for me ! #commschat -8:58 PM Nov 12th, 2012

  

 what experience of running global have you lot had ? We have just run one for Intel in 16 countries – what fun ! #commschat -8:57 PM Nov 12th, 2012

  

  borderregs yes for entrants but many times I’ve started entering a social m comp before realising…so message reach A+ #Commschat -8:57 PM Nov 12th, 2012

  

 from Sweden where prizes draws (free or pay to enter) are banned outright. can be tricky if a Swede wins the prize & u tell world #commschat -8:57 PM Nov 12th, 2012

  

 Facebook can attract entrants from all over world, but it does not make what you are doing legal – if say you attract entrants#commschat -8:56 PM Nov 12th, 2012

  

 none are completely risk free ( I used to be European Promo Director for Coca Cola!) #commschat -8:55 PM Nov 12th, 2012

  

 Thanks , will take a look at the guidelines later: http://t.co/ve6CB9DV #commschat -8:55 PM Nov 12th, 2012

  

 something in Italy say even if it is hosted on a UK website. that is illegal and 80,000 euro fine. There are some techniques but #commschat -8:55 PM Nov 12th, 2012

  

 can do it. DIGITAL HAS NO BORDERS ??? Well not quite. True there is no law for global, web based promos, but you cannot promote #commschat -8:54 PM Nov 12th, 2012

  

   unfortunately that’s not true because the law applying to promotions varies from country to country#commschat -8:54 PM Nov 12th, 2012

  

 RT:different laws.UK is most liberal in whole of EU. In italy, must register 4 weeks b4, pay £2k+,buy an insure bond #commschat -8:54 PM Nov 12th, 2012

  

 Can I mention the IPM Guidelines for Digital Promotions –http://t.co/Wt1DpHs2 – very useful guide ^Disclosure:Involved#commschat -8:54 PM Nov 12th, 2012

  

 & lots of paperwork. Same in Portuga. PLUS taxes at 45% in italy 10% in Spain, 10% in Greece etc So difficult to run, but we#commschat -8:54 PM Nov 12th, 2012

  

 RT : Seeing winners is good PR for the promoter – gets good word of mouth, folks confident in your next promo#CommsChat -8:54 PM Nov 12th, 2012

  

 aren’t there regulations across borders ?#commschat -8:53 PM Nov 12th, 2012

  

 has different laws. UK is probably most liberal in whole of EU. In italy, must register 4 weeks b4, pay £2k+, buy an insure bond#commschat -8:53 PM Nov 12th, 2012

  

  digital promotion holds no geographical boundaries #commschat -8:53 PM Nov 12th, 2012

  

 RT : Seeing winners is good PR for the promoter – gets good word of mouth, folks confident in your next promo #commschat -8:52 PM Nov 12th, 2012

  

 Cross country promotions are a nightmare – but great for us. we have in house lawyers & built up lots of knowledge. Every country #commschat -8:52 PM Nov 12th, 2012

  

  Eg. Everyone trusts the lotto because we see the winners with a cheque. Many comps say someone one put don’t show it #CommsChat -8:52 PM Nov 12th, 2012

  

 Sounds fun! RT : Whos up for CommsChatCompetitionChallenge? #commschat -8:52 PM Nov 12th, 2012

  

  just “send it” would be good, far too many promoters don’t bother #commschat -8:52 PM Nov 12th, 2012

  

 Seeing winners is good PR for the promoter – gets good word of mouth, folks confident in your next promo #commschat -8:52 PM Nov 12th, 2012

  

  Ok what is your challenge ! I am up for it #commschat -8:51 PM Nov 12th, 2012

  

 RT : Another tip on promos – excel in delivering prize. Send it quick, add a personal delivery note, follow up#commschat -8:51 PM Nov 12th, 2012

  

 Facebook competitions work well. We had success with photo comp where most likes win #Commschat -8:51 PM Nov 12th, 2012

  

 We are running Xmas Wish List for Currys. Win heap of appliances, but prize includes delivery, installation, removal of old etc#commschat -8:51 PM Nov 12th, 2012

  

 Wow, only 10 min left of the hour! Time for T5: What if I want to run promotions globally or in other countries? #commschat -8:51 PM Nov 12th, 2012

  

 Another tip on promotions – excel in delivering the prize. Send it quick, add in a personal delivery note, follow up,check all ok#commschat -8:50 PM Nov 12th, 2012

  

 RT : Seeing a winner- brilliant. Yes CAP Code requires winners list but do more, put it on yr website, showcase them #commschat -8:50 PM Nov 12th, 2012

  

 RT : Whos up for CommsChatCompetitionChallenge? #commschat -8:50 PM Nov 12th, 2012

  

   Thank you for the RTs, glad you liked the tip! 🙂 #commschat -8:50 PM Nov 12th, 2012

  

 Who’s up for CommsChatCompetitionChallenge?#Commschat -8:50 PM Nov 12th, 2012

  

 or for simplicity, we have http://t.co/E3yRc84T, a cheap easy way to deal with yr obligations re winners & good for PR#commschat -8:50 PM Nov 12th, 2012

  

  successful promo = engaging subject + something for everyone (free stuff) + feedback to all + aim#commschat -8:50 PM Nov 12th, 2012

  

  Would you expand on that please?#CommsChat -8:49 PM Nov 12th, 2012

  

 Seeing a winner- brilliant. yes CAP Code requires there to be a winners list but do more, put it on yr website, showcase them#commschat -8:49 PM Nov 12th, 2012

  

 picked that day, then you win. what is the chance of that. if a fairground tried to run that scheme they would be shut down.#commschat -8:48 PM Nov 12th, 2012

  

 Good tip! RT  Running a successful promotion got to be based on HTC: Honesty, Transparency, Creativity. #commschat -8:48 PM Nov 12th, 2012

  

  – u shld crowdsource those on tonight to come up with the perfect competition to increase awareness of#Commschat -8:48 PM Nov 12th, 2012

  

  tip vary your mechanisms /questions.Vary where you competition is seen first.Celebrate winners success and publicize! #commschat -8:48 PM Nov 12th, 2012

  

 HTC like it yes. There is one cereal out now: winning moments. enter & if you enter at exactly the one second that has been#commschat -8:48 PM Nov 12th, 2012

  

  Actually seeing the winner does a lot for transparency #CommsChat -8:48 PM Nov 12th, 2012

  

 People always talk about the 1%,2% that entered, BUT never about the 98% of people that did not enter.Why not, what will it take #commschat -8:47 PM Nov 12th, 2012

  

   Not always… seehttp://t.co/2W6JgxpV #commschat -8:47 PM Nov 12th, 2012

  

  Running a successful promotion got to be based on HTC: Honesty, Transparency, Creativity. #commschat -8:47 PM Nov 12th, 2012

  

 padraic – yes try paper entry. You will probably get a different type of person enter. #commschat -8:46 PM Nov 12th, 2012

  

 a GPS tracker inside a fake bar. We ran similar for kenco 6 years ago with a helicopter ready to fly with cheque once activated#commschat -8:46 PM Nov 12th, 2012

  

  but only if the competition is done well and targeted #CommsChat -8:46 PM Nov 12th, 2012

  

  Will let you all know the number of entries v my usual email, SMS or links ! might b interesting to go old school!#commschat -8:46 PM Nov 12th, 2012

  

 Be original-eg Cadbury Unwrap Gold in summer> find a golden ticket, of 700, win Olympic tickets, or current KitKat with ….#commschat -8:45 PM Nov 12th, 2012

  

 RT :Potentially more people to engage with. If theyve shown an interest in the comp they should be interested in you #commschat -8:45 PM Nov 12th, 2012

  

 flash is so small you can hardly see it. if u r doing it, do it big, create cut through, be radical in communication #commschat -8:45 PM Nov 12th, 2012

  

  off topic – next internal comms competition I run -going to change mechanism to paper & comp entry box! Experiment! #commschat -8:44 PM Nov 12th, 2012

  

  Not the brand, here’s the link (check the image in the header): https://t.co/iyazEtOu #commschat -8:44 PM Nov 12th, 2012

  

 Successful promo: Creativity combined with legality. A big idea, delivered with real impact. I hate on pack promos where the#commschat -8:44 PM Nov 12th, 2012

  

  Potentially more people to engage with. If they’ve shown an interest in the comp they should be interested in you#CommsChat -8:44 PM Nov 12th, 2012

  

   it depends on the entries… automated comp services can dump 20K entrants and none visited your site #commschat -8:43 PM Nov 12th, 2012

  

 Let’s take a look at T4: What’s the most important tip for running a successful promotion? #commschat -8:43 PM Nov 12th, 2012

  

 that it will get our attention and they will win. Unfortunately we use blindfolds & gardening gloves to ensure fair selection #commschat -8:43 PM Nov 12th, 2012

  

  But their CEO the other day said that no one is complaining about Ryanair 🙂#commschat -8:42 PM Nov 12th, 2012

  

 As for effort, even for paper draws we do still get ppl sending us lovely hand made cards, or even fur wrapped ones in the hope #commschat -8:42 PM Nov 12th, 2012

  

 Is there a benefit to having a lot of entrants#commschat -8:42 PM Nov 12th, 2012

  

  brands on Facebook and Twitter need to learn that quality is better than quantity. Size isn’t everything!#commschat -8:41 PM Nov 12th, 2012

  

 Hope you enjoy the read! MT  – thanks for the link , will review latter #commschat -8:41 PM Nov 12th, 2012

  

 use websites such as loquax(who are here now) to find & enter loads in one evening. Good entry numbers, low reader engagement ! #commschat -8:41 PM Nov 12th, 2012

  

  *can keep #commschat -8:41 PM Nov 12th, 2012

  

 Look in most womens’ mags & there are still loads of promos, but lots of entrants will enter never having seen the mag, they …. #commschat -8:41 PM Nov 12th, 2012

  

  sometimes simple things can ppl engaged on fb with pages / brands, it does not have to cost a fortune!#commschat -8:40 PM Nov 12th, 2012

  

 digiconvs – thanks for the link , will review latter#commschat -8:40 PM Nov 12th, 2012

  

  there used to be many more magazine/brand competition tie ins back in the days of hot wax, letraset & scalpels #commschat -8:40 PM Nov 12th, 2012

  

 Loquax; I wld like to see brands think more about the metrics used to measure success, fewer, better promos planned wth more care #commschat -8:39 PM Nov 12th, 2012

  

  Based on what you just mentioned, you may like this http://t.co/XyfzJtq3 presentation (BA & Arsenal case studies).#commschat -8:39 PM Nov 12th, 2012

  

 Big fraud in the US, couple years ago. McDonalds Lucky Straws promotion went wrong. $20m+ of prizes got redirected to one outlet #commschat -8:38 PM Nov 12th, 2012

  

  where would you like to see comps/prize draws go in 2013? #commschat -8:38 PM Nov 12th, 2012

  

 one of the hardest things for brands online is to maintain engagement with fans, must be true with tons of new likes from promos #commschat -8:38 PM Nov 12th, 2012

  

 RT : Other problem with FB is once you like a brand, few people go back and Unlike them,but still never interact agn #commschat -8:38 PM Nov 12th, 2012

  

   true – everyone and anything is turning up in your FB, not 1 bit targeted! Throw up anything at you! #commschat -8:38 PM Nov 12th, 2012

  

 many examples of FB promos generating huge Likes, but is there any impact on real brand value and interaction or sales?? NO !#commschat -8:37 PM Nov 12th, 2012

  

  Many believe success in SM is based on “influence”; but the fat of the matter is success inSM is based on audience. #commschat -8:37 PM Nov 12th, 2012

  

 Other problem with FB is that once you like some brand, few people ever go back and Unlike them,but they still never interact agn #commschat -8:37 PM Nov 12th, 2012

  

 RT : public will get sick of social media being used for selling by big brands.Should be a place to chat to my mates #commschat -8:36 PM Nov 12th, 2012

  

 public will get sick of ‘social’ media being used for selling by big brands. It should be a place to chat to my mates…. #commschat-8:35 PM Nov 12th, 2012

  

 Whittard Likes on FB… comp ended 14/10 – activity shows decline just afterwards http://t.co/vpt0jFyP #commschat -8:35 PM Nov 12th, 2012

  

 Tweet us your promotional disasters, still 25 min left of#commschat -8:35 PM Nov 12th, 2012

  

 impact of social media has been huge.Loads more promos, but most are poorly planned & executed. The problem I have is …. #commschat -8:35 PM Nov 12th, 2012

  

  ha ha, you had to have both – a regular envelope, in which you inserted your Stamped addressed envelope #Commschat -8:35 PM Nov 12th, 2012

  

  if the prize was worth it/ it included an element of originality/creativity rather than simply answering a question #commschat -8:35 PM Nov 12th, 2012

  

 So who out there has had a promotional disaster – missing prizes, fraud, failure etc No names, promise ! #commschat -8:34 PM Nov 12th, 2012

  

  you must be able to enter by premium SMS, online, email, sky plus button! #commschat -8:34 PM Nov 12th, 2012

  

 RT : 36% of promotions failed to meet compliance standards in a survey of FMCG brands they did couple of years ago. #commschat -8:34 PM Nov 12th, 2012

  

 I remember that too!  has social media been the biggest change since the post card era?#commschat -8:34 PM Nov 12th, 2012

  

 Ironic but PR companies who seek to get coverage for their clients, tend to be worst at understanding rules of running promos! #commschat -8:34 PM Nov 12th, 2012

  

  competitions are more instant now! Would you enter a “post in your entry” type competition now? #commschat -8:33 PM Nov 12th, 2012

  

  This video is about what brands got to do before thinking of increasing their likes & followers http://t.co/vkwZAkNb#commschat -8:33 PM Nov 12th, 2012

  

 maxim PR – can I have a glass of white wine please – fingers are raw. Do you run promotions. PR are often worst !#commschat -8:33 PM Nov 12th, 2012

  

 RT : 36% of promotions failed to meet compliance standards in a survey of FMCG brands they did couple of years ago.. #commschat -8:32 PM Nov 12th, 2012

  

  I remember when all comps were by post card, people used post cards mainly for entering draws by post! I’m only 29! #commschat -8:32 PM Nov 12th, 2012

  

  that the problem – no alternative. But in future if there is, they will have to have major rethink #commschat -8:32 PM Nov 12th, 2012

  

 mostly due to bad terms, not delivering the prize or not having the draws done by independent person. So stupid ! #commschat-8:32 PM Nov 12th, 2012

  

    true… but you can engage them by asking opinion e.g. visit site, pick item they like#commschat -8:32 PM Nov 12th, 2012

  

 36% of promotions failed to meet compliance standards in a survey of FMCG brands that they did couple of years ago….#commschat -8:32 PM Nov 12th, 2012

  

 Sorry #commschat – due to a rather manic and very long day I’ve only just arrived. I’ll just sit here quietly with my wine and listen in.-8:32 PM Nov 12th, 2012

  

 re Bad News> ASA had over 35,000 complaints last year. most abt adverts, but still lots abt promotions……36% of promotions…#commschat -8:31 PM Nov 12th, 2012

  

 RT : all the costly elements: ryanair, Lidl, dacia cars (sub £5000) and all are having a good year !#commschat -8:31 PM Nov 12th, 2012

  

    longer challenges don’t suit consumers with a shorter attention span! Depends on prize #commschat -8:30 PM Nov 12th, 2012

  

  But often there is no real alternative – they go to odd places at the right times for dirt prices. #commschat -8:30 PM Nov 12th, 2012

  

 if you look at ‘likes’ pages of brands you can often see the effect of a competition/prize draw #commschat -8:30 PM Nov 12th, 2012

  

    challenges over a period of time are great! Suit some ppl who will go the extra length 2 win #commschat -8:30 PM Nov 12th, 2012

  

 RT : Good news travel fast, lets say by winner of a prize; but bad news travel faster; due to snowball effect.#commschat -8:30 PM Nov 12th, 2012

  

 all the costly elements: ryanair, Lidl, dacia cars (sub £5000) and all are having a good year ! #commschat -8:30 PM Nov 12th, 2012

  

 Good news travel fast, let’s say by winner of a prize; but bad news travel faster; due to snowball effect. #commschat -8:29 PM Nov 12th, 2012

  

  worth bearing in mind though that a good promotion can turn a comper into a customer #commschat -8:29 PM Nov 12th, 2012

  

  would you fly Ryanair if there was a same price, same airport alternative? #commschat -8:29 PM Nov 12th, 2012

  

 There are plenty of exampls of companies that have created good niches by breaking the rules of their sector-and stripping away . #commschat -8:29 PM Nov 12th, 2012

  

 we really did not like it we would pay more and fly with a national carrier. #commschat -8:28 PM Nov 12th, 2012

  

  social media has def enabled competitions to take on a whole new lease of life. Digital interaction is v engaging#commschat -8:28 PM Nov 12th, 2012

  

  I’d say so – certainly one of the commonly used tactics for encouraging UGC often. So easy to do wrong though#commschat -8:28 PM Nov 12th, 2012

  

 Ryanair cust service: we all know is rubbish, but we put up with it because they get us where we want for a cheap price…if#commschat -8:28 PM Nov 12th, 2012

  

 FB likes can be generated via bots and fake accounts- brand owners need to get a link back to sales,otherwise it is all fake too #commschat -8:27 PM Nov 12th, 2012

  

 entries can be generated by Compers who may have no interest in your brand, they just heard about it online and want the prize… #commschat -8:26 PM Nov 12th, 2012

  

 RT : digiconvs – brand loyalty must be earnt, but let me tell a happy prize winner is a great benefit to the brand ! #commschat -8:26 PM Nov 12th, 2012

  

 let’s start in on T3: How has social media changed the operation of competitions for brands? Have they become more popular?#commschat -8:26 PM Nov 12th, 2012

  

  Classic example for that is Ryanair with regards to their #CustServ#commschat -8:26 PM Nov 12th, 2012

  

 Brand owners must ensure they set the right metrics to judge a promotion-merely going for entries or Like is so wrong….#commschat -8:26 PM Nov 12th, 2012

  

 RT :TIP: More, smaller value prizes is always better than fewer, bigger prizes (unless it’s a money can’t buy prize) #commschat -8:26 PM Nov 12th, 2012

  

 digiconvs – brand loyalty must be earnt, but let me tell a happy prize winner is a great benefit to the brand ! #commschat -8:25 PM Nov 12th, 2012

  

   #commschat *they utilize -8:25 PM Nov 12th, 2012

  

    people remember comps they have got involved in, and that fixes the product in their mids #commschat -8:25 PM Nov 12th, 2012

  

 Brand Loyalty is Not to Be Bought, But to Be Earnedhttp://t.co/KRUsD2rB #commschat -8:25 PM Nov 12th, 2012

  

 digiconvs, Sorry not seen the HTC activity, will check it out #commschat -8:24 PM Nov 12th, 2012

  

 Brand Loyalty is Not to Be Bought, But to Be Earnedhttp://t.co/J4J8JVEW #commschat -8:24 PM Nov 12th, 2012

  

   by ensuring the utilize many different “suitable” mediums to engage them E.g every customer not online #commschat -8:24 PM Nov 12th, 2012

  

 so no silly obviously wrong answers, and ideally answers should not be in the body copy, ie too easy to be found (4 pay to enter)#commschat -8:24 PM Nov 12th, 2012

  

 On multiple choice – the legal advice is always have more than A or B, make it A-E or more, & all answers must be plausible…..#commschat -8:23 PM Nov 12th, 2012

  

  Space/time b/w contests! Turning a brand into a promo-machine draws bots, turns away real followers.#commschat -8:23 PM Nov 12th, 2012

  

   get the consumer involved, not just sending a text or filling in a simple form #commschat-8:23 PM Nov 12th, 2012

  

  Have you seen HTC & LCD Social Media communications & branding models? #commschat -8:23 PM Nov 12th, 2012

  

 BIG TIP: More , smaller value prizes is always better than fewer, bigger prizes (unless it is a money can’t buy type prize)#commschat -8:22 PM Nov 12th, 2012

  

   up to 50% fakes?.. Yikes ….. #commschat -8:22 PM Nov 12th, 2012

  

    we’d like to see more effort – not just A,B,C as answers – more fun comps #commschat-8:22 PM Nov 12th, 2012

  

 If B2B relies on connecting to audience, how do consumer-facing promos address a varied audience? #commschat -8:22 PM Nov 12th, 2012

  

 padraic- #commschat yes, asking about the product in comp question is good to engage public & make them learn abt your brand. #commschat -8:22 PM Nov 12th, 2012

  

 RT   also – comp questions that involve learning something about the product!#commschat -8:22 PM Nov 12th, 2012

  

  But as soon as comps entrants realise they’re cheated or their details misused, they frustrate & generate negative WoM. #commschat -8:22 PM Nov 12th, 2012

  

  Great point! The promo needs to be organic, not forced. Otherwise it’ll turn off followers. #commschat -8:21 PM Nov 12th, 2012

  

  Hi jane – busy taping away here !#commschat -8:21 PM Nov 12th, 2012

  

 RT 1 point-a promo is only as good as the creative.big prizes done badly will fail. Small prize done well will pull better.#commschat -8:21 PM Nov 12th, 2012

  

 David asks what works in B2B. Tricky as B2B ranges from Lawyers to Builders, BUT always smthing that connects with audience works #commschat -8:21 PM Nov 12th, 2012

  

   also – comp questions that involve learning something about the product! #commschat -8:21 PM Nov 12th, 2012

  

 One point- a promo is only as good as the creative. big prizes done badly will fail. Small prize done well will pull better.#commschat -8:20 PM Nov 12th, 2012

  

 #commschat ..and hi Jeremy! -8:20 PM Nov 12th, 2012

  

  Remember it may be the creative that is at fault- great ideas still pull good results even in B2B #commschat -8:19 PM Nov 12th, 2012

  

 RT : I believe competitions that engage the entrant and make them think about the product have a lasting effect #commschat -8:19 PM Nov 12th, 2012

  

  interested to know what comps work in B2B sector #commschat -8:19 PM Nov 12th, 2012

  

  Totally agree with you!… The HTC & LCD Social Media communications & branding models can also become helpful here. #commschat -8:19 PM Nov 12th, 2012

  

 ..phone regulator recently fined Company £800,000 & last week another £500,000. Sit u and listen stuff !! So ASA needs more clout #commschat -8:19 PM Nov 12th, 2012

  

  I believe competitions that engage the entrant and make them think about the product have a lasting effect#commschat -8:19 PM Nov 12th, 2012

  

 ASA is self regulation, it is run by brand & media owners who do not want to spank their mates. On the other hand, PPP, the …..#commschat -8:18 PM Nov 12th, 2012

  

 RT : Faking FB: even FB admit to 8.7% of accounts being fake. U can buy 10,000 FB likes in Asia for $99 !#CommsChat -8:18 PM Nov 12th, 2012

  

  we use to run a lot of comps but client interest seems to have diminished over past few years, B2B at least#commschat -8:18 PM Nov 12th, 2012

  

 jane asks why ASA regulator has so few powers. I agree & have written a blog on giving them more powers. Problem is ….#commschat -8:18 PM Nov 12th, 2012

  

 Faking FB: even FB admit to 8.7% of accounts being fake. U can buy 10,000 FB likes in Asia for $99 ! or Twitter Followers etc !#commschat -8:17 PM Nov 12th, 2012

  

 #commschat I nearly forgot about it tonight, just logging in now!!’ Padraic here! -8:17 PM Nov 12th, 2012

  

  Social Media is plain & simple; nothing other than common sense! If common sense practised no one would be fined. #commschat -8:17 PM Nov 12th, 2012

  

 #commschat Jane from the Competition Grape Vine here. Wondering why the ASA has so little clout when a competition flouts the law -8:17 PM Nov 12th, 2012

  

  #commschat hi david got any questions for me – what sort of promotions have you run ? #commschat -8:16 PM Nov 12th, 2012

  

 Yikes! RT : very hard to say what % of FB votes are fake. We audit a lot & it can range from 10% to 50%#commschat -8:16 PM Nov 12th, 2012

  

  #commschat Hi got any questions for me ? #commschat -8:16 PM Nov 12th, 2012

  

 “ very very popular.. busiest time we’ve ever seen.. good for traffic driving.” –> don’t forget the #commschat -8:16 PM Nov 12th, 2012

  

  #commschat You should trust them if they are from a trusted source. But yes best to avoid if it is simply data#commschat -8:15 PM Nov 12th, 2012

  

   evening all! #commschat -8:15 PM Nov 12th, 2012

  

 Then you must have good solid Terms & Conditions. They protect you & consumer from issues; eg define a ‘family holiday’,#commschat -8:15 PM Nov 12th, 2012

  

 If other countries regulate promos, why does UK not? #commschat -8:14 PM Nov 12th, 2012

  

 Joining  for a communications-focused Tweet-up this afternoon. Hello everybody! #commschat -8:14 PM Nov 12th, 2012

  

 #commschat. Main issue with Promos, is to know the laws: Gambling Act & Consumer Protection Regs & the CAP Code from ASA….. #commschat -8:14 PM Nov 12th, 2012

  

 Most don’t trust competitions for fear of spam#CommsChat -8:14 PM Nov 12th, 2012

  

  Bending the rules may drive some “traffic” or “leads” but how trustworthy that brand is going to be seen afterwards?#commschat -8:14 PM Nov 12th, 2012

  

 RT : loads of comps these days – silly amount to be honest – blogs, FB, twitter, Pinterest, websites – madness#CommsChat #commschat -8:14 PM Nov 12th, 2012

  

  #commschat Absoutely, bad promos can be damaging. Italy, Portugal etc all regulate promos, it costs £ & time !#commschat -8:13 PM Nov 12th, 2012

  

 loads of comps these days – silly amount to be honest – blogs, FB, twitter, Pinterest, websites – madness #CommsChat -8:13 PM Nov 12th, 2012

  

 Promotions used to run to sell a brand, now loads are there simply to pull in punters for data entry to be re sold. Can be dodgy #commschat -8:12 PM Nov 12th, 2012

  

 That moves us right into T2: What are the main legal and compliance issues to be considered when running promotions?#commschat -8:12 PM Nov 12th, 2012

  

   This can be damaging to brand reputation if not ethically & with consideration of consumers.#commschat -8:12 PM Nov 12th, 2012

  

 Google+ had the right idea by saying no to contests from day 1… but even then folks bend the rules  #CommsChat -8:12 PM Nov 12th, 2012

  

 …love promotions, now all they want is a deep price cut & cash for advertising allowances. So fewer comps in supermarkets now #commschat -8:12 PM Nov 12th, 2012

  

 RT : very hard to say what % of FB votes are fake. We audit a lot & it can range from 10% to 50% #CommsChat-8:11 PM Nov 12th, 2012

  

 and e at PromoVeritas have never been busier sorting our judging and winner selection. Problem is supermarkets-they used to…#commschat -8:11 PM Nov 12th, 2012

  

 ComsMag #commschat ; hard to say how many comps there are-as no real audit. BUT loquax & CompersNews are still full of them #commschat -8:10 PM Nov 12th, 2012

  

  mainly competitions to encourage people to sign up – data capture #CommsChat -8:10 PM Nov 12th, 2012

  

 FB has Ts&Cs around competitions, but interestingly not many brands & their agencies read them; some got away though.#commschat -8:10 PM Nov 12th, 2012

  

 Loquax-changing the law is tough.Many years of graft. We are trying to sort Northern Ireland law out- years to go !#commschat #commschat -8:09 PM Nov 12th, 2012

  

 Outside of FB, and childrens brands, how much are competitions actually used by comms and marketing folk nowadays?#Commschat -8:09 PM Nov 12th, 2012

  

 Digi-#commschat very hard to say what % of FB votes are fake. We audit a lot & it can range from 10% to50% – that is what we see #commschat -8:09 PM Nov 12th, 2012

  

  totally agree – but perhaps that means it’s time the law got a bit more up to date ;o) #commschat -8:08 PM Nov 12th, 2012

  

 RT  Recently read it somewhere that well over 25% of clicks on FB ads are made by bots.#CommsChat -8:08 PM Nov 12th, 2012

  

 Who has questions about promotions? Join in to#commschat -8:08 PM Nov 12th, 2012

  

 JHDavidson – so you work in B2b. what sort of promos have you run #commschat -8:08 PM Nov 12th, 2012

  

  Recently read it somewhere that well over 25% of clicks on FB ads are made by bots. #commschat -8:07 PM Nov 12th, 2012

  

 To Loquax- FPD (Free prize draws) & Comps have been blurred mainly by ignorance from the Promoter. But the law is very clear ! #commschat -8:07 PM Nov 12th, 2012

  

 Voting Comps on FB: sometimes it is the 2nd placed entrant who cheats,by voting for 1st placed. So 1st gets chucked out, they win #commschat -8:05 PM Nov 12th, 2012

  

 Don’t forget to use the #commschat hashtag when tweeting #commschat -8:05 PM Nov 12th, 2012

  

  I think prize draw/competition have become blurred due to online (e.g. compers enter competitions) #CommsChat-8:05 PM Nov 12th, 2012

  

  I work for a b2b products agency, so thought I’d drop in and see what everyone is ssying #CommsChat -8:05 PM Nov 12th, 2012

  

 Max Absolutely, FB voting is so risky-avoid it. We have seen entrants get 100,000 votes in an hour – all from one IP !#commschat -8:04 PM Nov 12th, 2012

  

 why do people tend to get confused between the different types?  #commschat -8:04 PM Nov 12th, 2012

  

 Hi… I’m Jason from the UK’s first competition portalhttp://t.co/hC3SK3fu #CommsChat -8:04 PM Nov 12th, 2012

  

 Hi James- do you run promotions ? if so what type ?#commschat -8:03 PM Nov 12th, 2012

  

 #commschat A lot of facebook comps are open to cheating ie voting comps. Also stealing photos from the web & passing them as your own. -8:03 PM Nov 12th, 2012

  

 karla – it is amazing how many times we see a promo labelled as a competition when in fact it is a simple draw. #commschat-8:03 PM Nov 12th, 2012

  

 Hi everyone. I’m James. #CommsChat -8:02 PM Nov 12th, 2012

  

 they have an equal and parallel free entry route. Competitions can charge what they like, provided they have decent skill level. #commschat -8:02 PM Nov 12th, 2012

  

 Send us your thoughts and questions on #commschatnow! -8:02 PM Nov 12th, 2012

  

 It is crucial to get them right: prize draws if linked to a premium entry route, eg text, are illegal in the UK unless….#commschat -8:02 PM Nov 12th, 2012

  

  very true! #commschat -8:01 PM Nov 12th, 2012

  

 RT : Are Facebook promotions replacing Onpack promotions to motivate consumersTell us at #commschattonight: ie now! #commschat -8:01 PM Nov 12th, 2012

  

 Hi all, this is an easy one – a prize draw is defined as a game of chance, lucky dip. A competition is a game of skill#commschat -8:01 PM Nov 12th, 2012

  

  in some respects but a few FB promos require codes to enter (e.g. Kit Kat) – so they’re just using latest trends#commschat -8:01 PM Nov 12th, 2012

  

 Our first topic tonight is: What is the difference between a prize draw and a competition? #commschat -8:00 PM Nov 12th, 2012

  

 Hi! we’re going to get things rolling. I’m Brittany a staff writer at Communicate. If it’s your first time plz introduce yourself#commschat -7:59 PM Nov 12th, 2012

  

 RT : Are Facebook promotions replacing On-pack promotions as a means of motivating consumers.Tell us at#commschat 8pm UK time tonight: ie now! -7:59 PM Nov 12th, 2012

  

 Are Facebook promotions replacing On-pack promotions as a means of motivating consumers.Tell us at #commschat 8pm UK time tonight: ie now! -7:58 PM Nov 12th, 2012

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