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May 21, 2013 Transcript of #CommsChat with IoIC

Last week, we were joined by IoIC president, Suzanne Peck. We discussed anything and everything IC and the 22-24 May IoIC annual conference (#IoICBristol13). If you missed out, hear what #CommsChat had to say about the future of internal communications.

Some standout tweets:

• steve_murg The future holds whatever we want it to. Its up to us to create it and its exciting!
• MontseCano Yes, it is. Big fan. It doesn’t have to be actual games. It can improve engagement, but it needs to be controlled
• steve_murg photography is key, low res poor quality images ruin even the best content
• IoICNews we use QR codes in employee mags and feedback sites to push ppl with no BYOD to content
• binxyLJG With social, we have the channels but finding right approach, getting people to shift, is taking time.
• Maxim_PR agreed – we worked on internal print newsletters last year. Proved so popular client wants to do it again

See the full hour:

CommsChat As for @commschat, we’ll be signing off. Transcript to be posted in the AM, as usual. G’night all! #commschat -9:00 PM May 20th, 2013

  

wobable @MontseCano @corrinnedouglas but you could also start smaller…see @BBC159 #commschat -9:00 PM May 20th, 2013

  

corrinnedouglas @wobable family member works at Tesco, I’ll check with her #commschat -8:59 PM May 20th, 2013

  

CommsChat Well folks, that’s time. Many thanks to Suzanne from@IoICNews for tweeting re #IoICBristol13 programme:http://t.co/nIJBMvANNb #commschat -8:59 PM May 20th, 2013

  

KirstyIreland1 @CommsChat I agree, I think IC is starting to be acknowledged and accepted in its own right #commschat -8:59 PM May 20th, 2013

  

wobable @MontseCano @corrinnedouglas not sure how work…I remember @AllthingsIC (I think) blogging about it during horse meat scandal. #commschat -8:59 PM May 20th, 2013

  

corrinnedouglas There really has never been a better time to work in#internalcomms due to breadth and immediacy of channels we now have #commschat -8:58 PM May 20th, 2013

  

IoICNews @steve_murg do others agree that there’s never been a more interesting time to be in IC? #Commschat -8:56 PM May 20th, 2013

  

CommsChat Well said. RT @steve_murg: @CommsChat The future holds whatever we want it to. Its up to us to create it and its exciting!#commschat -8:55 PM May 20th, 2013

  

corrinnedouglas @IoICNews great, will look forward to reading that 🙂#commschat -8:55 PM May 20th, 2013

  

steve_murg @CommsChat The future holds whatever we want it to. It’s up to us to create it and it’s exciting! #commschat -8:55 PM May 20th, 2013

  

IoICNews @corrinnedouglas Yep – doing a brief precis post conference on website #Commschat -8:54 PM May 20th, 2013

  

corrinnedouglas @steve_murg I plan too, used @Yammer to collaborate with other #localgov colleagues UK wide #commschat -8:54 PM May 20th, 2013

  

corrinnedouglas @IoICNews please do harp on! Will the case studies be published anywhere? #commschat -8:53 PM May 20th, 2013

  

CommsChat Anyone have final thoughts on what the future holds in the world IC? #ioicbristol13 is sure to answer some q’s… #commschat-8:53 PM May 20th, 2013

  

IoICNews @corrinnedouglas sorry to harp on about #ioicbristol13 – case studies from orgs using Yammer, Sharept and Jive – what learned etc #Commschat -8:52 PM May 20th, 2013

  

steve_murg @corrinnedouglas @MontseCano @Yammer Yeah, that’s another benefit. Worth a look if budget is an issue #commschat -8:50 PM May 20th, 2013

  

corrinnedouglas @steve_murg @MontseCano @Yammer am considering, suppose benefit is staff can access from home?#commschat -8:49 PM May 20th, 2013

  

MontseCano @steve_murg @corrinnedouglas @Yammer Heard good things about this one. Have you looked into platforms developed at startups? #commschat -8:49 PM May 20th, 2013

  

CommsChat @IoICNews I think those who were at #thefuturestoryearlier this month might have some thoughts on that #commschat -8:48 PM May 20th, 2013

  

MontseCano RT @CommsChat: Final topic of the night: What can IC learn from other disciplines? And vice versa? #commschat -8:48 PM May 20th, 2013

  

steve_murg @corrinnedouglas @MontseCano That might not be a negative. Tried @Yammer? Benefit of getting it free till you prove business case #commschat -8:47 PM May 20th, 2013

  

MontseCano @corrinnedouglas @steve_murg I believe there are some others out there, even ‘simple’ tweaks in current system, etc.#commschat -8:47 PM May 20th, 2013

  

IoICNews @CommsChat can we find a way to use big data to support case for IC? #Commschat -8:46 PM May 20th, 2013

  

steve_murg @CommsChat think IC can learn from all areas as they can learn from us. Important that silos are broken down! #commschat -8:46 PM May 20th, 2013

  

corrinnedouglas @MontseCano @steve_murg was looking into sharepoint, told too expensive #commschat -8:45 PM May 20th, 2013

  

steve_murg @corrinnedouglas the culture and values of the company are vital for internal social networks to work #commschat -8:45 PM May 20th, 2013

  

CommsChat Final topic of the night: What can IC learn from other disciplines? And vice versa? #commschat -8:45 PM May 20th, 2013

  

MontseCano @corrinnedouglas @steve_murg Maybe not that much. Have you checked with an IT specialist? #commschat -8:43 PM May 20th, 2013

  

corrinnedouglas asked recently about looking into sharepoint and was told investment too much #commschat -8:42 PM May 20th, 2013

  

sundancemckid RT @corrinnedouglas: relevant piece by@gerrymcgovern on intranets http://t.co/F5DYYVP4lO #commschat -8:42 PM May 20th, 2013

  

corrinnedouglas @steve_murg agree! not the easiest sell though, was hard enough getting external social media channels adopted.#commschat -8:42 PM May 20th, 2013

  

steve_murg @CommsChat Need to decide on strategy and then decide what tactics will achieve it! #commschat -8:41 PM May 20th, 2013

  

KirstyIreland1 @CommsChat i don’t know much about the subject but looking forward to finding out its advantages at #ioicbristol13#Commschat -8:40 PM May 20th, 2013

  

MontseCano @wobable @corrinnedouglas That’s interesting. Thanks for the tip! They’re big companies. #commschat -8:40 PM May 20th, 2013

  

steve_murg @corrinnedouglas collab should help raise engagement, whuch in turn raises performance! IC are only poor relative if we let it#commschat -8:40 PM May 20th, 2013

  

CommsChat Another topic stemming from #IoICBristol13. T5: Where does the balance lie between tactics and strategy in IC? #commschat-8:38 PM May 20th, 2013

  

binxyLJG Allowing people to provide instant feedback, and change comms to reflect that – gamification? #commschat -8:36 PM May 20th, 2013

  

MontseCano @CommsChat Yes, it is. Big fan. It doesn’t have to be actual games. It can improve engagement, but it needs to be controlled. #commschat -8:36 PM May 20th, 2013

  

corrinnedouglas @wobable *sighs* seems a long way off for us, are they password protected or open to all? #commschat -8:36 PM May 20th, 2013

  

corrinnedouglas @steve_murg is investment needed for a collaborative intranet too big a barrier? internalcomms often feels like poor relation!#commschat -8:35 PM May 20th, 2013

  

MontseCano @CommsChat Collaboration here is key, more than ever before. #commschat -8:35 PM May 20th, 2013

  

Maxim_PR @MontseCano @EjazWrites that does indeed sound exciting… #commschat -8:35 PM May 20th, 2013

  

steve_murg @CommsChat if done right then yes, but it’s not easy and a button bashing game with leaderboards isnt gamification #commschat-8:34 PM May 20th, 2013

  

MontseCano @Maxim_PR @EjazWrites At #Medibroker we are experimenting with that. It’s rather exciting. #commschat -8:34 PM May 20th, 2013

  

IoICNews @CommsChat T4 – has to be worth a punt? Looking forward to seeing augmented reality demo at #ioicbristol13 #Commschat -8:34 PM May 20th, 2013

  

MontseCano @EjazWrites @Maxim_PR #Cisco is a different type of business and has a different biz model to many, I think. Budget and all.#commschat -8:33 PM May 20th, 2013

  

corrinnedouglas relevant piece by @gerrymcgovern on intranetshttp://t.co/F5DYYVP4lO #commschat -8:33 PM May 20th, 2013

  

CommsChat A side thought re: social. T4: Is gamification worthwhile for internal comms? #commschat -8:33 PM May 20th, 2013

  

BridgetAherne RT @CommsChat: RT @steve_murg: @BridgetAhernephotography is key, low res poor quality images ruin even the best content #commschat -8:32 PM May 20th, 2013

  

Helenw7 RT @IoICNews: @CommsChat T3 make intranets less dull and inefficient. Use ESN better, enable dialogue, real conversation#Commschat -8:32 PM May 20th, 2013

  

IoICNews @corrinnedouglas works brilliantly for Starbucks!#Commschat -8:32 PM May 20th, 2013

  

steve_murg @CommsChat yes, moving from a broadcast intranet to a collaborative one can help engagement #commschat -8:32 PM May 20th, 2013

  

corrinnedouglas @IoICNews I like that idea 🙂 #commschat -8:31 PM May 20th, 2013

  

Maxim_PR So true! >> RT @steve_murg: @BridgetAherne photography is key, low res poor quality images ruin even the best content#commschat -8:31 PM May 20th, 2013

  

CommsChat RT @steve_murg: @BridgetAherne photography is key, low res poor quality images ruin even the best content #commschat -8:31 PM May 20th, 2013

  

steve_murg @BridgetAherne photography is key, low res poor quality images ruin even the best content #commschat -8:31 PM May 20th, 2013

  

IoICNews @corrinnedouglas – we use QR codes in employee mags and feedback sites to push ppl with no BYOD to content #Commschat -8:31 PM May 20th, 2013

  

wobable @corrinnedouglas both Tesco and Asda have “external intranets” #commschat -8:30 PM May 20th, 2013

  

binxyLJG @CommsChat With social, we have the channels but finding right approach, getting people to shift, is taking time. #commschat -8:30 PM May 20th, 2013

  

Maxim_PR @EjazWrites @MontseCano think that’s true. Vast majority of smaller clients just don’t have the budget to produce decent video#commschat -8:30 PM May 20th, 2013

  

CommsChat Can intranets really evolve? Is there a more engaging option? #commschat -8:29 PM May 20th, 2013

  

EjazWrites @MontseCano @Maxim_PR I think orgs are at diff’t stages with use of video. At #Cisco we’re able to use video-comms frequently.#Commschat -8:29 PM May 20th, 2013

  

corrinnedouglas @binxyLJG yip, web2.0 hasn’t reached internal comms, particularly public sector #commschat -8:29 PM May 20th, 2013

  

MontseCano @corrinnedouglas @CommsChat I used to work on intranets. It now feels they’re so far away in time! #commschat -8:29 PM May 20th, 2013

  

steve_murg RT @IoICNews: @CommsChat T3 make intranets less dull and inefficient. Use ESN better, enable dialogue, real conversation#Commschat -8:28 PM May 20th, 2013

  

IoICNews @CommsChat T3 make intranets less dull and inefficient. Use ESN better, enable dialogue, real conversation #Commschat -8:28 PM May 20th, 2013

  

corrinnedouglas T3 challenge is how do we give staff intranet access through their own devices if they don’t have it at work #commschat -8:28 PM May 20th, 2013

  

steve_murg @binxyLJG Need to plan properly, so the magazine is relevant. Out of date content is as bad as no content #commschat -8:27 PM May 20th, 2013

  

binxyLJG @corrinnedouglas So true, I have high expectations, based on personal use, that aren’t yet being met at work #commschat -8:27 PM May 20th, 2013

  

MontseCano @CommsChat It has to be big, but it’ll evolve. Dunno how, though. Atm, there are many internal social media channels.#commschat -8:27 PM May 20th, 2013

  

CommsChat How will internal comms-geared apps change to address needs of workforce? Will they? #commschat -8:27 PM May 20th, 2013

  

corrinnedouglas @CommsChat T3 intranets will have to develop to keep up with how staff are used to communicating outside work#commschat #commschat -8:26 PM May 20th, 2013

  

steve_murg @CommsChat it’ll continue to grow as people get more confident with it. Needs to stay fresh, you don’t want an internal myspace #commschat -8:25 PM May 20th, 2013

  

binxyLJG @steve_murg is print timely enough? We do a qtly mag but the content has to have long shelf life #commschat -8:25 PM May 20th, 2013

  

CommsChat RT @IoICNews: One of key questions being asked at#ioicbristol13 is how we future proof IC. Your views? #commschat -8:25 PM May 20th, 2013

  

Maxim_PR @steve_murg @CommsChat @WandP True – employees also had the chance to win an iPod with each issue (although one went unclaimed!) #commschat -8:24 PM May 20th, 2013

  

IoICNews One of key questions being asked at #ioicbristol13 is how we future proof IC. Your views? #Commschat -8:24 PM May 20th, 2013

  

CommsChat All this segues into T3: What role will digital and social play over the next five years in internal comms? #commschat -8:24 PM May 20th, 2013

  

MontseCano @CommsChat @steve_murg Yep, not so much for clients, I think. #commschat -8:23 PM May 20th, 2013

  

steve_murg @Maxim_PR @CommsChat At @WandP we do lots of internal print mags. Employees love high quality ones! #commschat -8:23 PM May 20th, 2013

  

MontseCano @Maxim_PR @EjazWrites Agreed it is great for some messages. Distractions need to be avoided though. #commschat -8:22 PM May 20th, 2013

  

binxyLJG I find video works. It doesn’t have to be ‘pro’ but helps if your subject/speaker is engaging, charismatic etc. Not always poss.#commschat -8:22 PM May 20th, 2013

  

Helenw7 @IoICNews possibly-would be interesting to see a case study where it’s been done #commschat -8:21 PM May 20th, 2013

  

Maxim_PR @steve_murg @CommsChat agreed – we worked on internal print newsletters last year. Proved so popular client wants to do it again#commschat -8:21 PM May 20th, 2013

  

IoICNews @binxyLJG any tips on how to win over IT? #Commschat -8:20 PM May 20th, 2013

  

Maxim_PR @MontseCano @EjazWrites sometimes find video at work is not actually considered ‘work’, can be easier to read content#commschat -8:20 PM May 20th, 2013

  

binxyLJG BYOD is vital – give people what they want, when and how they want it. We need to get over security issues, and quickly#commschat -8:20 PM May 20th, 2013

  

CommsChat RT @steve_murg: @CommsChat I still think print has a place for non-desk based workers. Employee magazines can be really useful #commschat -8:19 PM May 20th, 2013

  

steve_murg @CommsChat I still think print has a place for non-desk based workers. Employee magazines can be really useful #commschat-8:19 PM May 20th, 2013

  

IoICNews @Helenw7 BYOD – saviour or curse? Does it cause security issues? #Commschat -8:18 PM May 20th, 2013

  

MontseCano RT @binxyLJG: Content presentation is key. Being strict with what you include. Action led messaging. No vanity comms!#commschat -8:18 PM May 20th, 2013

  

MontseCano @CommsChat @EjazWrites I disagree with this. They might expect a bit of that, but video at work is not identified with ‘fun’#commschat -8:17 PM May 20th, 2013

  

CommsChat .@steve_murg what happens when you can’t get people together in the same room? What’s the next-best option? #commschat-8:17 PM May 20th, 2013

  

MontseCano @CommsChat Budget is an issue here. No money, no platform or changes to the platform, etc. #commschat -8:16 PM May 20th, 2013

  

steve_murg @CommsChat Nothing beats face2face. If you can’t, let them get the info when good for them. Did it at Asda with Green Room!#commschat -8:16 PM May 20th, 2013

  

Helenw7 @CommsChat @binxyLJG a lot of talk recently about employees using their own mobile devices-good way to reach ppl?#commschat -8:16 PM May 20th, 2013

  

CommsChat RT @EjazWrites: Employees consume so much succinct video content outside work. So, they expect the same at work. Rightly so. #commschat -8:16 PM May 20th, 2013

  

binxyLJG Content presentation is key. Being strict with what you include. Action led messaging. No vanity comms! #commschat -8:15 PM May 20th, 2013

  

EjazWrites @CommsChat Employees consume so much succinct video content outside work. So, they expect the same at work. Rightly so.#commschat -8:15 PM May 20th, 2013

  

steve_murg My twitter is not playing along tonight. Struggling to keep up with #commschat -8:14 PM May 20th, 2013

  

CommsChat How do you engage those hard to reach audiences that@binxyljg mentioned? Call centre employees, on the road drivers, etc#commschat -8:13 PM May 20th, 2013

  

IoICNews Going to be interesting what NHS employers boss Dean Royles has to say – NHS challenging times or what? #ioicbristol13#Commschat -8:13 PM May 20th, 2013

  

CommsChat Maybe we should try T2: How can internal communicators manage an increasingly disparate workforce? #commschat -8:13 PM May 20th, 2013

  

CommsChat What about taking a cue from Reddit, Buzzfeed, etc and changing the way content is presented? #commschat -8:11 PM May 20th, 2013

  

steve_murg @MontseCano @CommsChat Yep, always a positive to have someone who can take pictures/video #commschat -8:10 PM May 20th, 2013

  

binxyLJG @CommsChat we can learn from those already communicating to peeps whose jobs don’t allow time for comms eg call centre agents #commschat -8:10 PM May 20th, 2013

  

MontseCano @steve_murg @CommsChat This might mean bringing in more specialists in-house #commschat -8:08 PM May 20th, 2013

  

BrittanyGolob2 Anyone interested in #IC or going to the #IoICBristol13conference, tune in to #commschat now! -8:08 PM May 20th, 2013

  

IoICNews Do we also take a lesson out of news editors’ books too – relevant, short content that engages, as you say, with rich imagery?#Commschat -8:06 PM May 20th, 2013

  

MontseCano Evening, everyone! #commschat -8:06 PM May 20th, 2013

  

CommsChat I hear ya. MT @steve_murg: The days of long email are gone! #commschat -8:05 PM May 20th, 2013

  

MontseCano RT @CommsChat: On tonight’s #commschat we’ll talk about #IoICBristol13 and the latest in internal comms w/ @IoICNews. Topics and guest details TBA shortly! -8:05 PM May 20th, 2013

  

steve_murg @CommsChat more use of video and images. The days of long email and intranet posts are gone! #commschat -8:04 PM May 20th, 2013

  

CommsChat For reference, the (fantastic) programme of the @ioicnewsconference is here: http://t.co/PhP5rZ26OU #commschat -8:04 PM May 20th, 2013

  

CommsChat Our first topic tonight is: How will engagement change when addressing audiences with shorter attention spans? #commschat-8:02 PM May 20th, 2013

  

CommsChat If its your first time, introduce yourself and don’t forget to use the #commschat tag. I’m Brittany, deputy ed of @communicatemag#commschat -8:02 PM May 20th, 2013

  

CommsChat RT @CommsChat: I’m sure our topics tonight will provoke some healthy debate from all you IC minded folk. Welcome @IoICNews!#commschat -8:02 PM May 20th, 2013

  

IoICNews Hello everyone #Commschat -8:00 PM May 20th, 2013

  

CommsChat Howdy all & welcome to #commschat IC edition. This week is @IoICNews‘ annual conference. So today’s chat feat. pres. Suzanne Peck -8:00 PM May 20th, 2013

  

IoICNews Ready and waiting @ioicnews #Commschat -7:54 PM May 20th, 2013

  

BrittanyGolob2 Seven minutes to #commschat with @ioicnews#commschat -7:53 PM May 20th, 2013

  

Maxim_PR Tonight’s #commschat is on internal comms. Topics here:http://t.co/n8T1GnVzAf 8-9pm -7:35 PM May 20th, 2013

  

TheChatDiary Chat Alert: Join in the #CommsChat at 8pm GMT today. Ideal for people who want to talk Communication. -7:05 PM May 20th, 2013

  

PeterMBarrett Interesting-looking #commschat tonight on all things#internalcomms. Starts 8pm. #IC #PR #comms -6:04 PM May 20th, 2013

  

theICcrowd RT @CommsChat: President of @IoICNews, Suzanne Peck, will join us on #commschat to discuss this week’s annual conference. Topics: http://t.co/TuwWMYuaYJ -4:59 PM May 20th, 2013

  

AllthingsIC RT @CommsChat: President of @IoICNews, Suzanne Peck, will join us on #commschat to discuss this week’s annual conference. Topics: http://t.co/TuwWMYuaYJ -4:58 PM May 20th, 2013

  

CommsChat @theprismblog Hey there! You might be interested in tonight’s #commschat. It’s all about IC. Take a look:http://t.co/TuwWMYuaYJ -4:00 PM May 20th, 2013

  

CommsChat T6 of 6: What can IC learn from other disciplines?#commschat See you all tonight at 8pm GMT! -3:56 PM May 20th, 2013

  

CommsChat T5: Where does the balance lie between tactics and strategy in IC? #commschat -3:46 PM May 20th, 2013

  

CommsChat Topic 4: Is gamification worthwhile for internal comms?#commschat -3:40 PM May 20th, 2013

  

theblueballroom Tonight’s @CommsChat with @IoICNews covers all things #IoICBristol13 and more – tune in to hear some #internalcommsgold! #commschat -3:38 PM May 20th, 2013

  

CommsChat T3: What role will digital and social play over the next five years in internal comms? #commschat -3:31 PM May 20th, 2013

  

sequel_group our MD Suzanne Peck is a guest on tonight’s#CommsChat event, talking about this week’s IoIC conference in Bristol#ioicbristol13 -3:11 PM May 20th, 2013

  

CommsChat T2: How can internal communicators manage an increasingly disparate workforce? #commschat -2:56 PM May 20th, 2013

  

IoICNews Looking forward to tonight’s CommsChat about the IoIC conference in Bristol from Wednesday. #CommsChat from 8-9 tonight. Do join in! -2:51 PM May 20th, 2013

  

Helenw7 Looking forward to #commschat tonight about #ioicbristol13– anyone else planning on coming along to Bristol? -2:42 PM May 20th, 2013

  

FlametreeUK RT @CommsChat: On tonight’s #commschat we’ll talk about #IoICBristol13 and the latest in internal comms w/ @IoICNews. Topics and guest details TBA shortly! -2:42 PM May 20th, 2013

  

CommsChat Topic 1: How will engagement change when addressing audiences with shorter attention spans? #commschat -2:41 PM May 20th, 2013

  

steve_murg RT @CommsChat: President of @IoICNews, Suzanne Peck, will join us on #commschat to discuss this week’s annual conference. Topics: http://t.co/TuwWMYuaYJ -2:30 PM May 20th, 2013

  

CommsChat President of @IoICNews, Suzanne Peck, will join us on#commschat to discuss this week’s annual conference. Topics:http://t.co/TuwWMYuaYJ -2:29 PM May 20th, 2013

: #CommsChat, Digital, engagement, gamification, Internal comms, ioic, online comms, Social Media, the future, Transcript