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October 23, 2012 Transcript of #CommsChat with Digital Impact Award winners
On 22 October, there was a double helping of #CommsChat. We held a special lunchtime chat with CIPR presidential candidates @MitiAmpoma and @LionelZetter. Then, at the normal 8 p.m. GMT time slot, #CommsChat featured some of the winners of the Digital Impact Awards. The guests and participants chatted about the relevance of awards in the communications industry, the benefits and pitfalls of digital integration and the relevance of social media agencies in the future.
Some tweets that caught our eye are below:
@Chelle_PR Digital is just one option, not always the right one. It wholly depends on your target audience & what you are trying to achieve
@adamrubins digital is a PLATFORM for comms. Not necessarily the most important but the quickest, most targeted and cost effective
@steve_murg Digital, the digital audience is much more unforgiving and critical…got to be interesting, not just there
@Maxim_PR Often get asked ‘but have you increased sales using digital?’. That’s not the main reason we use it though
@AllThingsIC ‘what if’ scenario is even more important when it comes to crisis as reaction speed needs to be cranked up
@dirktherabbit my take: awards = a 3rd party has judged your work to be a) effective b) creative
To relive all the fun, see the full transcript below:
@Chelle_PR Digital is just one option, not always the right one. It wholly depends on your target audience & what you are trying to achieve @adamrubins digital is a PLATFORM for comms. Not necessarily the most important but the quickest, most targeted and cost effective @steve_murg Digital, the digital audience is much more unforgiving and critical…got to be interesting, not just there @Maxim_PR Often get asked ‘but have you increased sales using digital?’. That’s not the main reason we use it though @AllThingsIC ‘what if’ scenario is even more important when it comes to crisis as reaction speed needs to be cranked up @dirktherabbit my take: awards = a 3rd party has judged your work to be a) effective b) creative To relive all the fun, see the full transcript below:
- about 17 hours ago RT @amandacomms: Does recognition really matter? http://t.co/MEap76J6 my latest blog inspired by#commschat tonight
about 17 hours ago Does recognition really matter?http://t.co/MEap76J6 my latest blog inspired by #commschattonight
about 18 hours ago @iainadamsSBG @chelle_pr likewise. Find#commschat fab for discovering ppl with great ideas, like minds & sharing experiences
about 18 hours ago Anyone else? Go on! >> MT @CommsChat: Am liking, cos its a good blog post. https://t.co/4MoqAMN6 but others might Like now #commschat
about 18 hours ago @AllthingsIC and I will look out for the hour I missed! Damn! #commschat
about 18 hours ago @StephsBubble @christianceriso totally agree – but the organisation, and agency if applicable, have to get it#commschat
about 18 hours ago @CommsChat late arrival to debate (watching Downton with her indoors). Look forward to transcript, looked a lively chat! #commschat
about 18 hours ago Actually, that wasnt the reason. Am liking, cos its a good blog post. https://t.co/BMRER9kV but others might Like now #commschat
about 18 hours ago @Maxim_PR @christianceriso it has the potential to be major for the right kind of brands with the right team behind it. #commschat
about 18 hours ago Enjoyed using #tweetchat tonight as well, think this will be a regular occurrence from now on! #commschat
about 18 hours ago @Maxim_PR As always, better to get those likes through engagement than cash. And for that reason i will Like it now. #commschat
about 18 hours ago @steve_murg now biggest event just for digital stakeholder comms. Nearly 500 people, but not ecommerce, consumer or ‘just’ PR #commschat
about 18 hours ago @ChristianCeriso @stephsbubble well…not quite – but as much as I love it, it’s still a minority thing#commschat
about 18 hours ago @CommsChat Will do, feel like I’m an award ceremony killjoy! #commschat
about 18 hours ago agree! Enjoyed some of #commschat thoughts tonight “@Chelle_PR: And that’s a wrap! Interesting debate tonight. #commschat”
about 19 hours ago @steve_murg Thanks Steve. u should also check out Digital Impact Awards. Def not “one of the smaller ones”#commschat
about 19 hours ago @Maxim_PR @stephsbubble was having just this chat recently. Is social still a ‘mee-jah’ thing? #commschat
about 19 hours ago A little self promotion but you might like to see what happened when we trialled advertising on Facebookhttp://t.co/BU6oZLU4 #commschat
about 19 hours ago @allthingsic I think you need to take responsibility for your LI invites. Even if it means not doing it via your smartphone….. #commschat
about 19 hours ago And that’s a wrap! Interesting debate tonight.#commschat
about 19 hours ago @CommsChat Thanks for another great#Commschat
about 19 hours ago @dirktherabbit And amazingly that’s something that’s easy for agencies to take their eye off I think.#CommsChat
about 19 hours ago @CommsChat you’re welcome 😉 #commschat
about 19 hours ago Thanks for a good chat as always. Will look out for the transcript to catch up on the 30 mins I missed at start. Night all #commschat
about 19 hours ago Really enjoyed it this week, some great discussions. #commschat
about 19 hours ago Not all tonight, but today CommsChat encouraged 628 tweets, generating 1,242,870 impressions & reaching an audience of 138,974 #commschat
about 19 hours ago @adamlloyd that’s true, always a good night so not surprised people don’t want to miss out. P.s publishing your vid tomorrow #commschat
about 19 hours ago @ChristianCeriso @stephsbubble true – majority of business people don’t get it. Whatever we may think, it’s not common enough yet #commschat
about 19 hours ago @ChristianCeriso @maxim_pr completely agree. I have the same battle every day. understanding will come in time with repetition #commschat
about 19 hours ago @mislip I agree, a critical success but a commercial failure is a failure #commschat
about 19 hours ago RT @ChristianCeriso: @Maxim_PR@stephsbubble Still find it needs big education process at the outset. What social can / cant do. #commschat
about 19 hours ago And it’s now 9pm, with that, it#s time to say, goodnight all. Thanks everyone for your contribs. Transcript will go up tomorrow. #commschat
about 19 hours ago @StephsBubble @christianceriso very true – always makes me smile! #commschat
about 19 hours ago @Maxim_PR @stephsbubble yep. Still find it needs big education process at the outset. What social can / can’t do. #commschat
about 19 hours ago @dirktherabbit @paulfabretti I agree it can do, but I’d almost always have effectiveness as the thing we’re measured on. #CommsChat
about 19 hours ago I think your stance is echoed by many in the comms community @steve_murg. #commschat
about 19 hours ago RT @CommsChat: Communicates Learning frmo the Legacy – Comms Lessons from London 2012 conf. Talking on Ready for Rio #commschat
about 19 hours ago @steve_murg As a @CIPR_WoE committee member I’m glad to hear that. @CIPR_UK have high standards.#commschat
about 19 hours ago @Maxim_PR @christianceriso positive feedback on a service is also a credible source 🙂 #commschat
about 19 hours ago @VickiO_C Every company is different, if that works then you have to do it #commschat
about 19 hours ago & 2ly, added TeamGB to Communicate’s Learning frmo the Legacy – Comms Lessons from London 2012 conf. Talking on Ready for Rio #commschat
about 19 hours ago @AllthingsIC I’d rather spend money on a@melcrum, @cipr_uk or @ioicnews award than spread out on lots of ‘smaller’ awards #commschat
about 19 hours ago RT @digitim: @CommsChat some great metrics here for social media ROI. #commschat http://t.co/qpcMwJfA
about 19 hours ago That’s exactly it @jgombita – via the app the process is shortened. Good practice to be in, I agree with your approach #commschat
about 19 hours ago @steve_murg My experience sadly gave me voice when previously not had- fickle perhaps! Still stand by quality award not quantity #commschat
about 19 hours ago My proudest award moment was @gmpolicegetting two golden twit awards! #commschat
about 19 hours ago RT @CommsChat: With 2 mins to go here are two quick commercial announcements. Firstly, thanks to@mynewsdesk_uk for sponsoring #commschat
about 19 hours ago @StephsBubble @christianceriso agreed – v few of our clients sell products which is perhaps where measurement differs #commschat
about 19 hours ago @Chelle_PR good point – a local business award is often more meaningful to another local business than a Cannes Lion #commschat
about 19 hours ago RT @BridgetAherne: #commschat the fab@manchesterfire team are shortlisted for the crisis comms cat in the #pacawards for the Shaw gas explosion #proud
about 19 hours ago @steve_murg @commschat *withdraws submission to Chiltern Business Awards * #commschat
about 19 hours ago agree! @alexpackham: For as long as sm is apart of comms, there’s always going to be social agencies. there’s still CRM print etc #commschat
about 19 hours ago @steve_murg in my experience, budget usually dictates the awards you enter too. Def perception that some add more value #commschat
about 19 hours ago With two minutes to go here are two quick commercial announcements. Firstly, thanks to @mynewsdesk_ukfor sponsoring #commschat
about 19 hours ago @Maxim_PR @christianceriso of a good product on a FB page for example is incredibly powerful as a tool to show brand strength #commschat
about 19 hours ago @AllthingsIC I think it’s from WHERE you write your LI invite that determines that. I have NEVER sent a generic invite. Ever. #commschat
about 19 hours ago @dirktherabbit exactly #commschat
about 19 hours ago @allthingsic Ah but I was part of your team@amandacomms at the time so have legitimate claim to both short listings! #greedy #commschat
about 19 hours ago @CommsChat yep, I’m not bashing all awards…just need to pick carefully #commschat
about 19 hours ago Hi Judy @jgombita. Brave! Know the app does ping off invites before you type a message, which I find irritating.#commschat
about 19 hours ago Quality of awards is a matter of perspective too. Where we are, local awards are hugely respected. #commschat
about 19 hours ago RT @Maxim_PR: @GemmaMelling dont understand how SM agencies can work in isolation. Its not rocket science – comms pros can do it #commschat
about 19 hours ago @steve_murg sure – you could make up your own awards, no one would know! but the ones run by media usually have good standards #commschat
about 19 hours ago @VickiO_C @chelle_pr I completely agree there, if it doesn’t have a place it’s hard. But will winning one award change that? #commschat
about 19 hours ago @GemmaMelling exactly – don’t understand how SM agencies can work in isolation. It’s not rocket science – comms pros can do it #commschat
about 19 hours ago Friendly rivalry of course @amandacomms and@bridgetaherne – best of British to you both 🙂 #commschat
about 19 hours ago @steve_murg Presumably some awards count for more. A Cannes Lion looks better on agency creds than a Chilterns Business Award #commschat
about 19 hours ago For as long as social media is apart of comms, there’s always going to be social agencies. Just as there’s still CRM, print etc #commschat
about 19 hours ago @steve_murg I’m with @chelle_pr If comms has place easy to do. If not like pushing water up hill with rake! I’ve worked in both! #commschat
about 19 hours ago @CommsChat #commschat thank you – such is my excitement at our short listing I tweeted the wrong hashtag! It’s the #pscawards
about 19 hours ago @steve_murg Absolutely. Quality is important.#commschat
about 19 hours ago RT @steve_murg: @Chelle_PR I just think there are so many awards, that people eventually find one to win..doesnt mean its earned! #commschat
about 19 hours ago @AllthingsIC person from BBC Worldwide invited me to join LI networks today! Accepted, even tho he used generic invite @CommsChat #commschat
about 19 hours ago @AllthingsIC we are shortlisted in same category #rivalry @BridgetAherne #Commschat
about 19 hours ago RT @adamrubins: @CommsChat High demand for social. But agencies wont be able to sell it forever without an integrated approach #commschat
about 19 hours ago @Chelle_PR I just think there are so many awards, that people eventually find one to win…doesn’t mean it’s earned! #commschat
about 19 hours ago @Maxim_PR Completely agree. Digital shouldn’t be used in isolation, it is one of many comms tools#commschat
about 19 hours ago @ChristianCeriso @maxim_pr 🙂 Just because digital can be more accurately measured doesn’t mean it should be challenged that way #commschat
about 19 hours ago Well done @bridgetaherne and@manchesterfire – fingers crossed for you #commschat
about 19 hours ago @BridgetAherne @manchesterfire – hey, congratulations to you all. #commschat
about 19 hours ago @steve_murg A higher profile never hurts. That doesn’t mean to say you started with a low one… #commschat
about 19 hours ago @Chelle_PR at asda, we made sure that we had a voice and were decision makers. Never going to be more important than trading! #commschat
about 19 hours ago @CommsChat currently yes. High demand for social. But agencies wont be able to sell it forever without a more integrated approach #commschat
about 19 hours ago RT @Maxim_PR: Bit sceptical about social media agencies (especially if theyre gurus) as it works better as part of a bigger plan #commschat
about 19 hours ago @AllthingsIC congrats and will be sure to check them out! #commschat
about 19 hours ago @Maxim_PR Gurus! #commschat
about 19 hours ago Apologies, I said ‘our awards’ – meant to tweet that one from Communicate magazine. CommsChat doesnt have any awards progs. Yet.. #commschat
about 19 hours ago @Chelle_PR I’m not saying top, but as a comms function you need to get yourself out there and force your place ‘at the table’… #commschat
about 19 hours ago #commschat the fab @manchesterfire team are shortlisted for the crisis comms cat in the #pacawards for the Shaw gas explosion #proud
about 19 hours ago @CommsChat NOTHING like as much as people think. Social is going in-house #commschat
about 19 hours ago @CommsChat I think it’s a question of semantics – the role is useful, not sure how long that particular label will be though #commschat
about 19 hours ago Bit sceptical about social media agencies (especially if they’re ‘gurus’) as generally it works better as part of a bigger plan #commschat
about 19 hours ago @commschat us comms folk are clearly a shy & retiring bunch 😉 Mine are on LinkedIn: http://t.co/YPbOL2Xx#commschat
about 19 hours ago @steve_murg I disagree, esp in large organisations. I would love comms to be at the top of all agendas, but realistically…? #commschat
about 19 hours ago @CommsChat #commschat well I’ve judged two recent awards so I’d be giving results out before they should be!
about 19 hours ago @adamrubins In all our awards events, strategy has equal scores to creativity in the judging process #commschat
about 19 hours ago @CommsChat I think so, but they need to move away from just offering to run a twitter account and become strategic experts #commschat
about 19 hours ago RT @CommsChat: So lets move onto Topic 5. Is there still room for the social media agency? #commschat
about 19 hours ago @CommsChat my biggest issue with the industry is that the idea leads the strategy not vice versa. Awards exacerbate that issue #commschat
about 19 hours ago @Chelle_PR indeed, it’s hugely valuable for ‘internal clients’ #commschat
about 19 hours ago So lets move onto Topic 5. Is there still room for the social media agency? #commschat
about 19 hours ago @Chelle_PR If you win an award and people aren’t aware of you internally then you can’t be a successful team that should win? #commschat
about 19 hours ago I know there are a few winners on tonight, but everyone seems too modest to walk tall & tell their trophy tales to their peers. #commschat
about 19 hours ago @steve_murg I hear you Sir good point. Makes it a shallow win if employees don’t use/see the value in your award-winning channel! #commschat
about 19 hours ago @paulfabretti @mislip it can work the other way too – awards can instil best practice so you evaluate as you go#commschat
about 19 hours ago RT @Chelle_PR: They also (from an inhouse perspective) help to raise awareness of the comms function which is never a bad thing. #commschat
about 19 hours ago RT @paulfabretti: @mislip @dirktherabbit or that the award entry is the 1st time people have stopped to evaluate their campaign #commschat
about 19 hours ago #commschat that said think some awards great way to get external endorsement and to benchmark work. Awards = quality not quantity
about 19 hours ago They also (from an inhouse perspective) help to raise awareness of the comms function which is never a bad thing.#commschat
about 19 hours ago @mislip definitely shouldn’t be the case of course #commschat
about 19 hours ago @mislip @dirktherabbit or that the award entry is the first time people have stopped to properly evaluate their campaign #CommsChat
about 19 hours ago RT @mislip: @dirktherabbit #CommsChat The problem with awards is that the effort that goes into the entry can be greater than that going into the work.
about 19 hours ago In my experience, external recognition is great motivator – and who doesn’t love a good party?! Evaluation becoming more crucial. #commschat
about 19 hours ago @mislip but do those entries typically win awards? hopefully it’s the ones that put in the effort up front first#commschat
about 19 hours ago RT @StephsBubble: @Maxim_PR I love that question and usually respond by ‘How many sales can you equate to views of that TV ad? #commschat
about 19 hours ago @StephsBubble @maxim_pr ah haa! Great response. #commschat
about 19 hours ago My experience -award gets comms on agenda more & taken more seriously. If being honest tho i’m not convinced by all awards! #commschat
about 19 hours ago As @CIPRInside committee member, only right I plug the new IC awards that have just launched 🙂http://t.co/0rgRK5MY #commschat
about 19 hours ago RT @steve_murg: @AllthingsIC Yeah, too many awards are all about design not engagement –> totally agree#commschat
about 19 hours ago RT @dirktherabbit: @CommsChat my take: awards = a 3rd party has judged your work to be a) effective b) creative < Yep #commschat
about 19 hours ago @dirktherabbit #CommsChat The problem with awards is that the effort that goes into the entry can be greater than that going into the work.
about 19 hours ago RT @CommsChat: T4 Are industry accolades such as awards useful? #commschat
about 19 hours ago @AllthingsIC Yeah, too many awards are all about design not engagement…promotes the wrong behaviours when starting a project #commschat
about 19 hours ago #commschat Awards really do avoid opinion, don’t they? I away, but generally a fan. Breeds +ve edge, distinction and improvement.
about 19 hours ago @steve_murg I’d say you should be doing it anyway, but many people have no idea what comparable/sector success looks like #commschat
about 19 hours ago RT @iainadamsSBG: @Chelle_PR #commschatI would reorder to say digital supports face 2 face. Same principle, different order! #commschat
about 19 hours ago Come on then everyone, now’s your chance to walk proud – who won/shortlisted in what? No shyness, no lurking in the shadows… #commschat
about 19 hours ago @digitim @CommsChat doesn’t that only measure links to a particular website though? Not brand awareness etc? #commschat
about 19 hours ago Agree with @steve_murg re: employee participation. An award for an unused but shiny intranet = meaningless to the ppl that matter #commschat
about 19 hours ago @CommsChat my take: awards = a 3rd party has judged your work to be a) effective b) creative #commschat
about 19 hours ago @Chelle_PR #commschat I would reorder to say digital supports face 2 face. Same principle, different order!
about 19 hours ago @StephsBubble great answer! Depresses me when I get asked because it’s about so much more than that#commschat
about 19 hours ago @CommsChat A3 can help increase visibility of best practice for sure. #commschat
about 19 hours ago @CommsChat yes if it rewards innovation and success #commschat
about 19 hours ago @CommsChat am now at my 3rd agency (1st 2 – Red & @thisiscow) which placed huge importance on awards – convinced they are #commschat
about 19 hours ago @Maxim_PR I love that question and usually respond by ‘How many sales can you equate to views of that TV ad?#commschat
about 19 hours ago @paulfabretti Shouldn’t you be able to do that without having to go for an award? #commschat
about 19 hours ago Interesting question-opportunity for PR but depends how well the awards are known outside the industry/with clients & potentials #commschat
about 19 hours ago @stuartbruce @smokinggunpr Yes & I find it amazing the no. of PRs who still bury their heads about the importance of digital #commschat
about 19 hours ago A4) I think awards have their place, is useful to benchmark & learn from others. Also good to celebrate success with peers & org #commschat
about 19 hours ago @CommsChat Are the Oscars useful? A cynic could say they are useful as a revenue generator #commschat
about 19 hours ago RT @paulfabretti: @CommsChat most certainly. They force submitters to sharpen their goals/outcomes and benchmark success #commschat
about 19 hours ago @Maxim_PR @commschat can set up campaign tracking within analytics, one great metric. #commschat
about 19 hours ago @CommsChat most certainly. They force submitters to sharpen their goals/outcomes and benchmark success #commschat
about 19 hours ago @CommsChat accolades are only useful IF they drive interest, awareness and creativity #commschat
about 19 hours ago @CommsChat I’d rather all employees engage and contribute than win an award…but they look good in performance reviews #commschat
about 19 hours ago CommsChat | Lunchtime #CommsChat on 22 October: CIPR elections http://t.co/VolAdurU #commschat #cipr(via @CIPR_UK)
about 19 hours ago @Chelle_PR completely agree. Depends on yr target audience & type of message. Social media will get more & more important though #commschat
about 19 hours ago T4 Are industry accolades such as awards useful? #commschat
about 19 hours ago @BrittanyGolob2 now that wouldn’t surprise me! #commschat
about 19 hours ago Topic 4 – Last week saw winners of the Digital Impact Awards get their trophies. Are industry accolades such as awards useful? #commschat
about 19 hours ago @dirktherabbit funny, saw some news today about Facebook charging brands for each fan! #commschat
about 19 hours ago Consensus seems to be that we have to know what success looks like. Is everyone succesful? Award-winning even? Time for topic 4 #commschat
about 19 hours ago @digitim @CommsChat would love a definitive way to measure and prove worth but not sure it exists #commschat
about 19 hours ago @CommsChat 1st set yr objective, we’ve all got different objectives and measurement will follow #commschat
about 19 hours ago RT @Communicatemag hard to measure ROI when digital used for crisis management. the what if scenario very hard to quantify #commschat
about 19 hours ago A3) @communicatemag – ‘what if’ scenario is even more important when it comes to crisis as reaction speed needs to be cranked up #commschat
about 19 hours ago @paulfabretti True, I quickly added another tweet! For us at the moment, it’s the bottom line! #commschat
about 19 hours ago @BrittanyGolob2 depends – all too often we try and shoe-horn in a ‘this like is worth $’ measurement when that doesn’t often work #commschat
about 19 hours ago @steve_murg I prefer tweetarchivist. Free but quite raw data, if you don’t mind doing a bit of searching, it’s not a bad tool #Commschat
about 19 hours ago surely very hard to measure ROI when digital used for crisis management. Presumably the ‘what if’ scenario very hard to quantify. #commschat
about 19 hours ago @adamlloyd exactly, negative comments show higher engagement if you ask me. People care enough to give their opinion. #commschat
about 19 hours ago @adamlloyd definitely. Negative comments often more useful than the positive and help you constantly improve. #commschat
about 19 hours ago As @AllthingsIC says, you need to define what success looks like before starting. I always ask what success looks like. #commschat
about 19 hours ago Often get asked ‘but have you increased sales using digital?’. That’s not the main reason we use it though#commschat
about 19 hours ago A3) Digital same as any other measurement – set out what you’re trying to achieve first, in order to know what success looks like #commschat
about 19 hours ago @VickiO_C Absolutely – for many companies, no matter how good the results it will never be the preferred platform. #digital #commschat
about 19 hours ago @steve_murg @CommsChat absolutely, all comments too, the negative even more important than the positive#commschat
about 19 hours ago @Chelle_PR er…except when the obkective of your investment is, say, customer retention #commschat
about 19 hours ago @dirktherabbit what kind of expectations should exist for ROI in digital? #commschat
about 19 hours ago RT @dirktherabbit: there are plenty of ways of measuring it, but before we address measurement we have to address expectations #commschat
about 19 hours ago @JHDavidsonPR very clunky, having used google analytics before it’s like going back 10 years #commschat
about 19 hours ago Digital ROI measures are no different if you have your overall goal. Biggest challenge these days is multi-touch measurement #commschat
about 19 hours ago @CommsChat there are plenty of ways of measuring it, but before we address measurement we have to address expectations #commschat
about 19 hours ago But as always, the measurement of digital ROI depends on what you are trying to achieve. Higher profile? Sales? CSR? #commschat
about 19 hours ago @CommsChat know what you want to achieve before you start…don’t just measure visits…measure engagement e.g. comments, sharing #commschat
about 19 hours ago #commschat to throw in measurement chat there’s issue of cynicism. If digital not rated by company best measurement in world hard to justify
about 19 hours ago Hi all, sorry I’m late. I’m going to be taking part in CommsChat for next 30 mins. Join in here:http://t.co/ZjLTg63O @commschat #commschat
about 19 hours ago Like the words but still not clear ROI RT@digitim: @CommsChat some great metrics here for social media ROI. #commschat http://t.co/rY1x3m4h
about 19 hours ago @steve_murg Is it any good? #Commschat
about 19 hours ago The best way is to measure digital ROI is to measure the impact on your bottom line. #commschat
about 19 hours ago #commschat A3 often depends on client brief, but accurate targeting = more visible ROI. Many clients measuring by £s in till.
about 19 hours ago @steve_murg agreed. #commschat
about 19 hours ago @CommsChat it depends what your aim was and what you wanted to achieve #CommsChat
about 19 hours ago RT @CommsChat: Topic 3 What’s the best way of measuring digital ROI? #commschat
about 19 hours ago @adamrubins exactly! #commschat
about 19 hours ago @CommsChat some great metrics here for social media ROI. #commschat http://t.co/qpcMwJfA
about 19 hours ago @JHDavidsonPR you’ve clearly never used SharePoint analytics 🙂 #commschat
about 19 hours ago @BrittanyGolob2 which is why you need to keep an eye on all channels. Not so much an issue for me as an internal comms person #commschat
about 19 hours ago @CommsChat #commschat you need to invest in the right tools to measure ROI.
about 19 hours ago RT @CommsChat: Topic 3 What’s the best way of measuring digital ROI? #commschat
about 19 hours ago @CommsChat whats the best way of measuring non digital ROI? Or ROI on your TV spend? Get that right and we can all take a holiday #commschat
about 19 hours ago RT @CommsChat: Topic 3 What’s the best way of measuring digital ROI? #Commschat
about 19 hours ago @YourButler Ha! Not at all…which term do you prefer? Publics? #commschat
about 19 hours ago @steve_murg but bad offline pr does lead to online criticsm, now, too #commschat
about 19 hours ago Topic 3 What’s the best way of measuring digital ROI? #commschat
about 19 hours ago OK, digital mst relevant not mst important,&vital to understand audience.But does it also have bottom line effect. Let;s do T3 – #commschat
about 19 hours ago RT @JHDavidsonPR: Monitoring tools means its much easier to identify your audience #commschat
about 19 hours ago they are not an audience sitting back expecting entertainment (sorry if sounds obtuse!) @Chelle_PR: @YourButlerWhat are ‘they’? #commschat
about 19 hours ago Because it’s easier to see digital results, campaigns can be adjusted/moulded to suit the audience. Understanding on the go. #commschat
about 19 hours ago Just a regular evening, following #readingfcu21s and tweeting in #commschat, enjoying fine food at my local and now welcoming US tourists!
about 19 hours ago Gd point – online is v public RT@BrittanyGolob2: Is it more unforgiving or only that criticism is easier to find than offline? #commschat
about 19 hours ago @BrittanyGolob2 good point, not saying that’s a bad thing. How do you measure a poster? Comments let me see the reaction #commschat
about 19 hours ago Monitoring tools means it’s much easier to identify your audience #Commschat
about 19 hours ago On subject of understanding audience, am finishng articl on social listening centrs tonight. If u have experience, pls get in tch #commschat
about 19 hours ago @steve_murg Is it more unforgiving or only that criticism is easier to find than offline? #commschat
about 19 hours ago @CommsChat Evening. Arriving late (sorry!) I’m Christian, director @Quay2Media – PR/publicity in all forms.#commschat
about 19 hours ago @CommsChat I think both, but if you ‘get lucky’ with digital, the results (albeit unplanned) are more visible so risks are taken. #commschat
about 19 hours ago @CommsChat you are only ever one spelling mistake away from a global communications crisis. Offend at your risk! #commschat
about 19 hours ago SM is not a silver bullet RT @mwadvocate:@amandacomms it should be regarded as another medium, not a substitute for the message #Commschat
about 19 hours ago @CommsChat Digital, the digital audience is much more unforgiving and critical…got to be interesting, not just there #commschat
about 19 hours ago @CommsChat you need to understand your audience more in the digital landscape as you can be more targeted and converse one to one #commschat
about 19 hours ago @CommsChat indeed – the throw enough paint and hope it sticks approach is alive and well on and offline#commschat
about 19 hours ago Oops, damn predictive text. Meant to say socialmention #Commschat
about 19 hours ago @CommsChat Very common. Just because I think my message is interesting and relevant everyone else must do, right?!! #commschat
about 19 hours ago @amandacomms it should be regarded as another medium, not a substitute for the message #commschat
about 19 hours ago Which area is the guiltiest in not understanding audience? Digital or nondigital? #commschat
about 19 hours ago @amandacomms I agree, comms these days has to involve all platforms. But digital in some ways is this generations fax. #commschat
about 19 hours ago @adamlloyd Right message, right time < I agree. #commschat
about 19 hours ago @steve_murg exactly, it’s the same in other marketing disciples should be no different here #commschat
about 19 hours ago #commschat vital. Why would you invest in time and effort when you don’t know people you’re trying to reach are even there!
about 19 hours ago @YourButler Agree, digital comms needs to persuade people to stay/share/get involved. Offline you don’t have the same challenge #commschat
about 19 hours ago @CommsChat T2, absolutely critical to know target audience to ensure right message, right time. #commschat
about 19 hours ago @YourButler What are ‘they’? #commschat
about 19 hours ago Tools like tweetarchivist/socialisation can help identify who nd where people are talking. #Commschat
about 19 hours ago Essential. You may have limited success with a ‘one size fits all’ approach, but target comms across all platforms = results. #commschat
about 19 hours ago But surprising how often we see campaigns that seem to not understand audience. Actually both digital & non digital. #commschat
about 19 hours ago RT @dizzernp: Absolutely central. No point doing social media/digital comms for the sake of it or because everybody else is #commschat
about 19 hours ago @CommsChat Absolutely central. No point doing social media/digital comms ‘for the sake of it’ or because ‘everybody else is’ #commschat
about 19 hours ago RT @CommsChat: T2 How important is it to identify your audience before embarking on a digital strategy?#commschat
about 19 hours ago RT @JHDavidsonPR: @CommsChat If you don’t know who or where your audience are, who are you talking to? #Commschat
about 19 hours ago .@CommsChat but thats the problem, ‘they’ are not an audience anymore… #commschat
about 19 hours ago Vital – if you don’t know who you’re trying to reach, how can you best identify how to reach them? #commschat
about 19 hours ago @CommsChat If you don’t know who or where your audience are, who are you talking to? #Commschat
about 19 hours ago @CommsChat when people you are communicating to cant access it and when people you’re comm on behalf of way don’t get it! #commschat
about 19 hours ago @CommsChat absolutely vital to understand who is talking and about what #CommsChat
about 19 hours ago @CommsChat Vital, without doing that you’ll fail…or limit your success #commschat
about 19 hours ago RT @CommsChat: T2 How important is it to identify your audience before embarking on a digital strategy?#commschat
about 19 hours ago @mwadvocate just part of the comms plan – integrated is essential #commschat
about 19 hours ago @CommsChat there is always some role, at the minimum you have to pick up and react to any online reactions to what you are doing #commschat
about 19 hours ago T2 How important is it to identify your audience before embarking on a digital strategy? #commschat
about 19 hours ago and on the subject of having a good old fashioned comms plan – lets move to topic 2 #commschat
about 19 hours ago Where your audience isn’t using digital, or if your product does’t suit. It’s the same process for all available comms platforms. #commschat
about 19 hours ago @mwadvocate totally agree, digital channels are just part of an overall plan. They should compliment offline content #commschat
about 19 hours ago @CommsChat government and charity communications when communicating with the most needed/vunerable in society. #commschat
about 19 hours ago @Chelle_PR agree – and their learning style and how they absorb info. One size does not fit all in comms#commschat
about 19 hours ago Ha! >>?RT @CommsChat: oh, & if she knew what I was about to tweet, @Maxim_PR gets a preemptive response #commschat
about 19 hours ago @CommsChat isn’t digital the most recent of all platforms, but not a substitute for having a good old fashioned comms plan #commschat
about 19 hours ago RT @adamlloyd: it’s certainly the one most stakeholders/customers want, but key as always is content first before channel. #Commschat
about 19 hours ago @CommsChat when the people you want to reach don’t use digital #commschat
about 19 hours ago @CommsChat Our contact centres don’t have access to all our digital channels so we need to create offline content for them #commschat
about 19 hours ago oh, & if she knew what I was about to tweet,@Maxim_PR gets a preemptive response #commschat
about 19 hours ago @CommsChat it’s certainly the one most stakeholders/customers want, but key as always is content first before channel. #commschat
about 19 hours ago .@CommsChat i think it is becoming more and more so as we learn how to use the medium and build more powerful hardware. #commschat
about 19 hours ago OK, let’s throw in an extra half topic – when is it not right to use digital #commschat
about 19 hours ago The majority of the businesses we deal with don’t have a great digital presence because it’s not appropriate for their audience #commschat
about 19 hours ago @dirktherabbit @chelle_pr even as a girl who lives in a digital bubble, I totally see the need for an off and online mix #commschat
about 19 hours ago @VickiO_C better late than not at all Vicki. Welcome to tonight’s #commschat
about 19 hours ago @VickiO_C I totally agree #commschat
about 19 hours ago Digital is just one option, not always the right one. It wholly depends on your target audience & what you are trying to achieve. #commschat
about 19 hours ago I always mention digital channels when talking to stakeholders, but I push face to face more when it’s possible!#commschat
about 19 hours ago Hi it’s Vicki – sorry slightly late to #commschat. Know been said already but for me it’s not about importance – its relevance to audience.
about 19 hours ago a flurry of RTs for @adamlloyd – interestingly the grand prix winner at Digital Impact Awards combined digital w/ experiential #commschat
about 19 hours ago @Chelle_PR I agree, mistaken assumption that we live in a digital bubble, most of us in this industry are 100% for integration #commschat
about 19 hours ago RT @StephsBubble it is one of the most impt., purely because of its two way nature. Brands can learn from consumers & vicaversa #commschat
about 19 hours ago RT @adamlloyd: @CommsChat one of, not the most important. In our annual employee survey, face to face is always number 1 #commschat
about 19 hours ago RT @steve_murg: There’s no such thing as ‘most important’ when looking at comms, just ‘most relevant’#commschat
about 19 hours ago Hi I’m Adizah and I work in broadcast marketing & PR #commschat
about 19 hours ago Agree RT @adamlloyd: @CommsChat one of, not the most important. In our annual employee survey, face to face is always number 1 #commschat
about 19 hours ago @CommsChat it is one of the most important, purely because of it’s two way nature. Brands can learn from consumers & vicaversa #commschat
about 20 hours ago T1 – for many sectors digital is not the most important as they’re still getting to grips with it. Should be part of the mix tho #commschat
about 20 hours ago @CommsChat digital is a PLATFORM for comms. Not necessarily the most important but the quickest, most targeted and cost effective #commschat
about 20 hours ago RT @steve_murg: Theres no such thing as most important when looking at comms, just most relevant #Commschat
about 20 hours ago @CommsChat Apologies for sounding corny but ears are still the most important tool 😉 #Commschat
about 20 hours ago @BridgetAherne Absolutely. #commschat
about 20 hours ago There’s no such thing as ‘most important’ when looking at comms, just ‘most relevant’ #commschat
about 20 hours ago @CommsChat one of, not the most important. In our annual employee survey, face to face is always number 1#commschat
about 20 hours ago I think digital is hugely important (not most), but needs to be backed up with face to face and traditional methods. #commschat
about 20 hours ago #commschat it’s one weapon in an armoury – whether it’s most suitable depends on the subject, the message, the audience & the objective
about 20 hours ago Evening #commschat – I’m Rachel and I work for PR agency Maxim. Interesting topic tonight.
about 20 hours ago So, digital – is it now the most important communications tool? and if it isnt what is. Or is there no ‘most important’? #commschat
about 20 hours ago @CommsChat not most important, the most essential. It needs to figure somewhere in the marketing mix but may not be lead #commschat
about 20 hours ago @CommsChat Hi, I’m Adam Rubins CEO of Global Comms agency Way To Blue. Looking forward to#commschat this evening
about 20 hours ago RT @CommsChat: So on with the first topic. T1 Is digital now the most important channel for communication?#commschat
about 20 hours ago @JHDavidsonPR @steve_murg@mynewsdesk_uk @dirktherabbit @Chelle_PR @dizzernpevening to you all. #commschat
about 20 hours ago @steve_murg It’s great – except for no URL shortening! #Commschat
about 20 hours ago @CommsChat it’s only the most important channel to those who primarily use digital. For those who don’t tweet/yam it’s not! #commschat
about 20 hours ago @CommsChat Stuart, energy sector in-house Comms. 100% depends on your business sector, your audience and the channels they use. #commschat
about 20 hours ago @CommsChat Not yet, but it’s going to be. Has 2 great characteristics: accessible to all and free to use#Commschat
about 20 hours ago Joining #commschat tonight – First topic: Is digital now the most important channel for communication? Hello all 🙂 #commschat
about 20 hours ago @CommsChat nice to see you and everyone Andrew! #commschat. Won’t be here throughout due to domestic stuff but will do my best
about 20 hours ago oops, appears with tweetchat I don’t need to put the hashtag in myself #newb #commschat
about 20 hours ago Evening all. It’s champion life-work multitasker Adam here, of Mynewsdesk fame. #Commschat
about 20 hours ago Evening all, back from the gym just in time to get involved with #commschat #commschat
about 20 hours ago Evening all, looking forward to another great chat, especially Q3 #Commschat
about 20 hours ago So on with the first topic. T1 Is digital now the most important channel for communication? #commschat
about 20 hours ago Please join in, though remember it’s always polite to make yr 1st tweet one of introduction. I’m Andrew, publisher of Communicate #commschat
about 20 hours ago RT @CommsChat: Evening all. It’s 8pm, time for tonight’s #Commschat
about 20 hours ago theres no guest tonight, other than the topic. In the wake of the Digital Impact Awards, we’re taking excellence in digital comms #commschat
about 20 hours ago Evening all. It’s 8pm, time for tonight’s#commschat
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: #CommsChat, Awards, Crisis Comms, Digital, digital impact, Internal comms, Marketing, online comms, PR, Social Media, Transcript
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