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October 23, 2012 Transcript of #CommsChat with Digital Impact Award winners

On 22 October, there was a double helping of #CommsChat. We held a special lunchtime chat with CIPR presidential candidates @MitiAmpoma and @LionelZetter. Then, at the normal 8 p.m. GMT time slot, #CommsChat featured some of the winners of the Digital Impact Awards. The guests and participants chatted about the relevance of awards in the communications industry, the benefits and pitfalls of digital integration and the relevance of social media agencies in the future.

Some tweets that caught our eye are below:

@Chelle_PR Digital is just one option, not always the right one. It wholly depends on your target audience & what you are trying to achieve

@adamrubins digital is a PLATFORM for comms. Not necessarily the most important but the quickest, most targeted and cost effective

@steve_murg Digital, the digital audience is much more unforgiving and critical…got to be interesting, not just there

@Maxim_PR Often get asked ‘but have you increased sales using digital?’. That’s not the main reason we use it though

@AllThingsIC ‘what if’ scenario is even more important when it comes to crisis as reaction speed needs to be cranked up

@dirktherabbit my take: awards = a 3rd party has judged your work to be a) effective b) creative

 

To relive all the fun, see the full transcript below:

 

@Chelle_PR Digital is just one option, not always the right one. It wholly depends on your target audience & what you are trying to achieve @adamrubins digital is a PLATFORM for comms. Not necessarily the most important but the quickest, most targeted and cost effective @steve_murg Digital, the digital audience is much more unforgiving and critical…got to be interesting, not just there @Maxim_PR Often get asked ‘but have you increased sales using digital?’. That’s not the main reason we use it though @AllThingsIC ‘what if’ scenario is even more important when it comes to crisis as reaction speed needs to be cranked up @dirktherabbit my take: awards = a 3rd party has judged your work to be a) effective b) creative   To relive all the fun, see the full transcript below:

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