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October 2, 2012 Transcript of #CommsChat with Chris Bradley on content

On last night’s #CommsChat Chris Bradley, founder of Publicate, discussed content distribution. The hour flew by as we discussed definitions of content, video vs imaging vs copy and social curation on search engines.

Some highlights of the hour are below:

 

@myanhn As we start using more curator platforms, it seems like people will be able to find & share much more niche content.

@alexpackham Think big things for video content to come next. Images are short and snappy but as content over-saturates video is richer

@netherleypr #curation & aggregation is skill in itself akin to editing print media. If ineffective and regurgitated, outlet loses credibility

@robster38 Art of curating is tight headlines and relevant soundbites with ability to drill down for more info very easily if required

@publicate_ Good content is about providing value to the intended audience, what ever the medium, if its valuable its shareable

 

You can read the full transcript of #CommsChat here:

 

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