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October 2, 2012 Transcript of #CommsChat with Chris Bradley on content

On last night’s #CommsChat Chris Bradley, founder of Publicate, discussed content distribution. The hour flew by as we discussed definitions of content, video vs imaging vs copy and social curation on search engines.

Some highlights of the hour are below:

@myanhn As we start using more curator platforms, it seems like people will be able to find & share much more niche content.

@alexpackham Think big things for video content to come next. Images are short and snappy but as content over-saturates video is richer

@netherleypr #curation & aggregation is skill in itself akin to editing print media. If ineffective and regurgitated, outlet loses credibility

@robster38 Art of curating is tight headlines and relevant soundbites with ability to drill down for more info very easily if required

@publicate_ Good content is about providing value to the intended audience, what ever the medium, if its valuable its shareable

You can read the full transcript of #CommsChat here:

Heads up @adprJohn joined my first#commschat session. Your students would find it interesting. Get them involved. Run by @commschat.
RT @alexpackham: RT @alexpackham: At the moment (mainstream) content is all about being short, snappy and witty – with links to more information. #commschat
Wasn’t able to log in for @commschat tonight. Will look out for the transcript tomorrow #commschat
@AllthingsIC @RosePCCI @CommsChat My worry is, that now I’ve mentioned it I’ll have to start it…eek!#commschat
@RosePCCI Part of me thinks that all#commschat peeps should have to send a video of them dancing to#gangnamstyle? Thoughts @CommsChat?
Missed #commschat this week but count me in for next week! @steve_murg I’ll have to listen to that now… + do the dance moves #gangnamstyle
@publicate_ so sorry I missed it -bedtime stories and a visitor. Will catch up via #commschat
RT @jhdavidsonpr: Hi everyone, I’ve tagged all the best tweets if you’re interested http://t.co/JZnIXiUA #commschat @CommsChat @Publicate_
RT @GemmaPhelan: RT @GemmaPhelan:@CommsChat I think animated video rhetoric like @Aniboxx is a fun and engaging way to get a message across. #commschat
RT @MGreer_PR: RT @MGreer_PR: Another enjoyable & fast-paced #commschat this evening. Big thanks to the@commschat massive & @briscradley from …
To try Mynewsdesk’s all-in-one content platform for comms pros – go to http://t.co/Ebb8Tg5L for a free 30 day trial. #Commschat
RT @mynewsdesk_uk: RT @mynewsdesk_uk: Great chat all! Thanks to @publicate_. #Commschat
RT @MGreer_PR: RT @MGreer_PR: Another enjoyable & fast-paced #commschat this evening. Big thanks to the@commschat massive & @briscradley from …
@steve_murg @Publicate_ @Sasha_Taylor @mynewsdesk_uk thanks for sharing. Great read #commschat
RT @steve_murg: RT @steve_murg: Loved#commschat tonight. We talked content, channels, the future but most importantly I managed to reference #gangnamst …
@MGreer_PR @commschat @briscradley @publicate_ Indeed! Have a great week ya’all. Signing off#commschat
Great chat all! Thanks to @publicate_.#Commschat
RT @MGreer_PR: RT @MGreer_PR: Another enjoyable & fast-paced #commschat this evening. Big thanks to the@commschat massive & @briscradley from …
Loved #commschat tonight. We talked content, channels, the future but most importantly I managed to reference#gangnamstyle. Awesome!
@Publicate_ @Sasha_Taylor @mynewsdesk_uk when brands make interesting stuff & embrace content as a shop window, why websites? #commschat
@MGreer_PR absolute pleasure, will be on next week for sure! Thanks everyone! #commschat
#commschat one final point re visuals… My version of Mr Grey is not the same as yours. Easy to miss the mark with images. #askewout
RT @mynewsdesk_uk: @Publicate_ probably moving to a hub/console model – like yours and Mynewsdesk! 😉#commschat
@Louwatson1908 @mynewsdesk_uk IMO allow more people to generate the info 🙂 #Commschat ie like the fabulous tweeting gritters etc
Another enjoyable & fast-paced #commschatthis evening. Big thanks to the @commschat massive &@briscradley from @publicate_
@Publicate_ probably moving to a ‘hub’/console model – like yours and Mynewsdesk! #Commschat
@Publicate_ @Sasha_Taylor @Louwatson1908 @mynewsdesk_uk I wrote a blog on this –http://t.co/JWqJ3RVK (sorry for promoting!) #commschat
“@Louwatson1908: @mynewsdesk_uk @Sasha_Taylor Amen :-). Great chatting. Night night#Commschat” and you 🙂
@mynewsdesk_uk @Sasha_Taylor Amen :-). Great chatting. Night night #Commschat
“@mynewsdesk_uk: @Sasha_Taylor @louwatson1908 – hopefully more expense will go on content!#Commschat“
@Sasha_Taylor @louwatson1908 – hopefully more expense will go on content! #Commschat
@YourButler @maxim_pr @commschat how about AR ?? #Commschat
@behindthespin Thanks for the #headsupabout #commschat – really useful resource for inquisitive#PRstudents #leedsmetpr @CommsChat
And remember if you have any suggestions for future chats then please get in touch! News of next week’s coming shortly. Night all #commschat
@Sasha_Taylor @Louwatson1908:@mynewsdesk_uk what are thoughts on the death of the website & only having a social home? #commschat
@CommsChat Thanks for the #commschat! Hope to catch the next one!
@mynewsdesk_uk I hope so! 🙂 #commschat
More like it “@Maxim_PR: @YourButler @Sasha_Taylor @CommsChat ok then. We’ll be thinking content, sharing via power of thought #commschat
[After a bottle of Rioja] #commschat reads somewhat different. I agree/disagree with all of it.
Particularly our resident expert @publicate_ . There’ll be a transcript up tomorrow, feel free to keep using the hashtag #commschat
Loved it! #commschat
@Sasha_Taylor @CommsChat Fair point, I suppose it’s a bit of both. They drive content and comms pro’s need to move with the times #commschat
@CommsChat thanks for another interesting#commschat
“@Louwatson1908: @mynewsdesk_uk and less time building expensive glossy websites vs going where user is#Commschat” +1
Ok chaps, think that’s it for the hour – thank you all for making this such a good #commschat
@mynewsdesk_uk and less time building expensive glossy websites vs going where user is #Commschat
Must leave you. Thanks to #usguyschat AND#commschat peeps who engaged with me today (competing Twitter chats time slot). Cheers.
@Publicate_ It’s so funny you mention search. I was thinking about how specific I can get in Google search box now vs years ago. #commschat
think tech will be main enabler: 10yrs = we’re all in a virtual room together doing #commschat
@YourButler @Sasha_Taylor @CommsChat oh alright then. We’ll all be thinking content and sharing just via the power of thought. #commschat
@Louwatson1908 @CommsChat Uber Specialist! I can completely see that term growing in meaning and popularity. #commschat
“@craigmcgill: @robster38 You’re doing#commschat now? Good God, my work here is done….” 🙂
@steve_murg @commschat but if they choose surely they drive? Why support channels/info not used?#Commschat
.@robster38 Good point. I believe@10Yetisdon’t send out press release but bullet points/quote if that’s what tale is worth #commschat
@mynewsdesk_uk I could imagine it!#commschat
@robster38 You’re doing #commschat now? Good God, my work here is done….
@Sasha_Taylor @CommsChat Not so much let them drive it, but let them choose what they want to see. Personalised feeds etc #commschat
@CommsChat i’ll get it into the #commschatcollection i’ve started too http://t.co/X1YIVkwA #commschat
In 10 years will we still spend more time watching #gangnamstyle memes than engaging with real social issues? #Commschat
“@CommsChat: And it is… How will discovery and distribution of content change in the next 10 years?#commschat”
Ahh come on! No fun! :)“@Maxim_PR:@Sasha_Taylor @CommsChat think it’s actually probably impossible to predict the next 10 years #commschat”
@CommsChat @publicate_ Look forward to it. Really enjoyed my first #commschat
@Maxim_PR @Sasha_Taylor @CommsChatalmost impossible to predict the next 20 minutes! #commschat
@GemmaPhelan Passing the #CommsChatbatton to you! Enjoy
@steve_murg @commschat and allow them to drive the content? #Commschat
#curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram http://t.co/Z8K3sxPC #commschat
@CommsChat thanks for letting me 🙂#commschat
@Sasha_Taylor @CommsChat think it’s actually probably impossible to predict the next 10 years#commschat
@steve_murg way ahead of me #gangnamstyle #commschat
@MyAnhN I certainly hope so, the direction of search looks like it could stunt serendipity and “by chance” discovery #commschat
@JHDavidsonPR @publicate_ thanks for that James. We’ll also be putting up a transcript on the #commschatsite tomorrow.
@CommsChat From an internal comms POV, distribution will become less important. it’s about allowing people to discover content! #commschat
@CommsChat @maxim_pr exactly, times are changing very rapidly #Commschat
@publicate_ Yes it does,I just get confused when people say social curation as often its socialcuration of google results #commschat
@MyAnhN @CommsChat the rise of the uber specialist. Artisan know how will be adored #commschat
@amandacomms @CommsChat exactly! And mobiles were the size of bricks 🙂 #commschat
Hi everyone, I’ve tagged all the best tweets if you’re interested http://t.co/GP0Ap9dr #commschat @commschat @Publicate_
@mynewsdesk_uk Agreed! we are already seeing iwth with #socialmedia influence on search results, imagine how curation will impact #commschat
Suppose semantic web will solve that? “@Engagingbrand: Yes…and connect items, people, not data?#commschat”
@steve_murg A simple and great way to communicate great content through a clear and fun medium.#commschat
@Maxim_PR @CommsChat very true. 20 years ago I was on a typewriter using carbon paper – 10 years ago was still with pager! #commschat
@CommsChat who knows! 10 years ago we would have said ‘Facewhat?’ #commschat
@Engagingbrand very interesting point & yes they are, it’s like a circle of influence, curation does open new discovery paths tho #commschat
@CommsChat As we start using more curator platforms, it seems like people will be able to find & share much more niche content. #commschat
RT @Maxim_PR: cant imagine what the next 10 yrs will hold. 12 yrs ago I worked in an office where 1 computer had Internet access. #commschat
Next 10 years? Computers will begin to understand our needs, based on context and meaning!#Commschat
@robster38 Thanks for taking part!#commschat
RT @GemmaPhelan: RT @GemmaPhelan: If search becomes more social is there a danger we will all exist in an information bubble? @CommsChat #commschat
@CommsChat through peers rather than orgs?#Commschat
@CommsChat can’t imagine what the next 10 yrs will hold. 12 yrs ago I worked in an office where 1 computer had Internet access. #commschat
@GemmaPhelan Yeah, I’ve moved onto the sideways wiggle now! #commschat
@yourbutler Yes…and connect items, people, not data? #commschat
If search becomes more social is there a danger we will all exist in an information bubble? @CommsChat #commschat
@CommsChat here I have to trust the mighty@CandaceKuss ‘content like seeds that are scattered in our path’. Non linear #commschat
@robster38 great to see you here 🙂#Commschat
#commschat think it’ll break down the walls between sites.
@publicate_ Because if it is social curation of links, images etc then google is still influencing it at raw stage?#commschat
RT @CommsChat: RT @CommsChat: And it is… How will discovery and distribution of content change in the next 10 years? #commschat
My first #commschat and I flew in on the coat tails of @Sasha_Taylor. Enjoyed that. Loads of good points made. Thanks
@steve_murg love it, I’ve got it down to a t!#commschat
@mynewsdesk_uk Agreed! I also think the weighting of signals is shifting & will shift further away from the algorithm to human #commschat
@Publicate_ @CommsChat Yikes, not a search expert here but I’m sure @Ally_S can fill us in #commschat
@publicate_ Thank you! Humans trust humans more than systems. #socialcuration should overcome current problems (I hope) #commschat
Following #CommsChat via the hashtag froze and caused a re-start to my Google Chrome. Mystical forces at large!
And it is… How will discovery and distribution of content change in the next 10 years? #commschat
Tonight’s gone quickly: we’re already onto our final topic with @publicate_ #commschat
@Engagingbrand definately not, the algorithm, social & now #socialcuration will all influence results in ever more relevant ways #commschat
@CommsChat haha, apologies. I just like the horse riding dancing! #commschat!
Q4 – don’t know what to say other than social curation and the visual web will massively affect the organisation of the web! #Commschat
@MGreer_PR ah Ealing tweetup – you should speak to @stephsbubble if you haven’t already #commschat
Agreed @Louwatson1908 this is becoming more and more of s consideration. Rightly so #commschat
@Hassanmirza @CommsChat how do you see search referencing visuals? #commschat
Think big things for video content to come next. Images are short and snappy but as content over-saturates video is richer #commschat
@steve_murg Speak for yourself Steve. I actually find it a fascinating lyrical commentary on modern consumerism… #commschat
@MGreer_PR Holla! #commschat
@publicate_ But google is still run by humans and google provide humans with raw data to curate…can they be separated? #commschat
#commschat ~ The rate of change in technology is so fast, Microsoft’s futurists now look beyond a horizon 6 months ahead.
@steve_murg ha ha! love it! #commschat
RT @ErinAskew: RT @ErinAskew:@Sasha_Taylor visuals for snappy messages, words for in-depth messages #commschat
RT @yourbutler: #commschat it allows for non linear narrative – bit like jazz instead of tired structured classical music
@CommsChat Visual social will be playing a bigger part in SEO #commschat
@Engagingbrand YES!! discovery is about connecting relevant information, Goog uses an algorithm,#socialcuration uses humans! #commschat
#commschat it allows for non linear narrative – bit like jazz instead of tired structured classical music
@CommsChat It already is, 350 million people aren’t watching Gangnam style for the lyrics! #commschat
@CommsChat I think animated video rhetoric like @Aniboxx is a fun and engaging way to get a message across.#commschat
New trends have changed the web already, kids browsing Tumblr and Instagram for hours on end instead/at the same time as TV… #commschat
RT @Sasha_Taylor: RT @Sasha_Taylor: “@MGreer_PR: #commschat ~ We forget early humans were using visuals on cave walls 2,000 years before writing came int …
RT @NetherleyPR: RT @NetherleyPR:#commschat #curation & aggregation is skill in itself akin to editing print media. If ineffective and regurgitated, …
Answer 4. They make it so much busier…distracting. Another book to read, Nicholas Carr’s The Shallows (+ my Distraction Byte). #commschat
@RobertPickstone great point, and I think this is where #socialcuration will win out, human interaction increases relevance #commschat
Yes! RT @RobertPickstone: Automated curation on social channels generally ignored, human (social) curation generally isnt #Commschat
@amandacomms @CommsChat have seen PR photos that actually miss the key message etc #commschat
#commschat #curation & aggregation is skill in itself akin to editing print media. If ineffective and regurgitated, outlet loses credibility
@CommsChat small (screen) thinking: as mobile is the future viewing has to be clear at 1inch wide#commschat
RT @ErinAskew: @Sasha_Taylor visuals for snappy messages, words for in-depth messages #commschat
Topic no.4 in tonights chat: How will these trends (in curation & visual content etc) affect the organisation of the web? #commschat
RT @CommsChat: Topic no.4 How will these trends (in curation & visual content etc) affect the organisation of the web? #Commschat
@CommsChat Automated curation on social channels generally ignored, human (social) curation generally isn’t#commschat
@Sasha_Taylor visuals for snappy messages, words for in-depth messages #commschat
@amandacomms Yeah, you have to pick the right time to ask it. Not appropriate for all comms, but if you can add fun…you should! #commschat
@CommsChat Flipboard is good, but you’ll love Zite (if you hook it up to your Twitter acct) #Commschat
@Sasha_Taylor @CommsChat a bit disparaging I don’t think there is such a thing as an ‘old PR team’ – or not in my team #commschat
RT @Hassanmirza: RT @Hassanmirza: Found it! @_digitalbinx_ 10 Content Marketing Commandments#commschat cc @gemmaphelan http://t.co/bK3Ur60o
RT @Hassanmirza: RT @Hassanmirza: Found it! @_digitalbinx_ 10 Content Marketing Commandments#commschat cc @gemmaphelan http://t.co/bK3Ur60o
#commschat ~ Too much emphasis has been placed on writing at the expense of learning how to create & edit effective visual messages.
@MGreer_PR Great point. We’ve used cave paintings in presentations to show that content done right will last.#commschat
@publicate_ Couldn’t agree more…social media is not about activity, it is about valued activity? #commschat
@robster38 exactly, add value to the content with your own insight! #commschat
@CommsChat you need a comms team that includes this skill set … not just the old comms PR teams IMO#commschat
RT @Sasha_Taylor: RT @Sasha_Taylor: “@MGreer_PR: #commschat ~ We forget early humans were using visuals on cave walls 2,000 years before writing came int …
@steve_murg wish I could do that but isn’t always appropriate! #commschat
RT @Sasha_Taylor: RT @Sasha_Taylor: “@MGreer_PR: #commschat ~ We forget early humans were using visuals on cave walls 2,000 years before writing came int …
Found it! @_digitalbinx_ 10 Content Marketing Commandments #commschat cc @gemmaphelan http://t.co/bK3Ur60o
@IlexContent @Sasha_Taylor To be fair i sit and read long articles on mobile a lot. But the headlines need to entice me on mob #commschat
#socialcuration also enables the story to be told with a mix of media #commschat
Totally agree with you on that @Hassanmirzacc @commschat #commschat
#CommsChat video bloggers are becoming huge as people are wanting a live demonstration aswell as the words on paper.
One of the main questions I ask people when they come to me with comms is ‘where’s the fun?’ #commschat
“@MGreer_PR: #commschat ~ We forget early humans were using visuals on cave walls 2,000 years before writing came into being.” 🙂
Topic no.4 in tonight’s chat: How will these trends (in curation & visual content etc) affect the organisation of the web? #commschat
Don’t just link and regurgitate give a point of view and context to make it more personal/relevant, but also give credit #commschat
@jgombita personally agree re infographics. Feels like the dross has ruined it for the few who do it well and selectively. #Commschat
@amandacomms @alexpackham I just think sometimes content can be a little dry and wit, as well as honesty, livens things up. #commschat
@Engagingbrand exactly! its also a very human way of defining relevance and value online, if you see value and relevance I may to #commschat
#commschat ~ We forget early humans were using visuals on cave walls 2,000 years before writing came into being.
@IlexContent @alexpackham but do they read short articles first … then return to those that are of interest to read full story? #commschat
@ilexcontent @Sasha_Taylor @alexpackhamthe beauty of SEO when it comes to great content that is relatively timeless. #commschat
@mynewsdesk_uk @Zite looks interesting. I’m obsessed with Flipboard at the moment, which curates for iPhone#commschat
Art of curating is tight headlines and relevant soundbites with ability to drill down for more info very easily if required #commschat
@Hassanmirza exactly…it is not about getting a non skilled person to take photo/video … it is about good quality/engaging #commschat
We’re currently doing a few kinetic typography videos, with @handhagency, literally visualizing text. Working well with people #commschat
@Sasha_Taylor @alexpackham BBC research actually found that longer articles of general interest over time actually get more hits #commschat
That curation is often seen as the lazy way out of content prod..but curation must add value, needs skill to do well#commschat
Big trend is that we’re using our networks to curate our news. Your FB and Twitter timelines are examples & cool tools like @Zite #Commschat
@Maxim_PR @alexpackham perhaps not witty – but honest #commschat
@mynewsdesk_uk @CommsChat #Commschattrends in content curation: super personalisation, nowism chances to buy from content #kiosked
@ErinAskew but easier to take in … wider audience?? #commschat
@alexpackham good point about being witty. Gets rather dull otherwise. #commschat
RT @Hassanmirza: Content could be defined as any material web users can engage with – relationships and exchange are key elements #commschat
…and because visuals are so important – don’t skimp! Invest in quality graphic design, photography, videography#commschat
RT @OnlinePrPixie: RT @OnlinePrPixie:#CommsChat the rise of Infographics is an example of how powerful and captivating visuals can be, Sorry if repeating …
@OnlinePrPixie Agree that infographics can be great, but an example of another medium that is in danger of being overused #commschat
@mynewsdesk_uk cognitive dissonance at work – especially key for justifying big ticket items / acts #Commschat
@mynewsdesk_uk much better than immovable pictures, anyhow. Psstt. Totally bored with InfoGraphs. Yawn. Overused. Most done bad. #commschat.
@alexpackham because people are ingesting content through mobile and on the move more…no time to read long articles #commschat
RT @CommsChat: Ok, topic no.3 on content tonight: What trends in social curation have you noticed recently?#Commschat
RT @alexpackham: RT @alexpackham: At the moment (mainstream) content is all about being short, snappy and witty – with links to more information. #commschat
@Louwatson1908 yes, human psychology = we often do things on instinct, then try to explain with reason! So emotion drives action! #Commschat
@steve_murg @Publicate_ @EngagingbrandGreat points ya’all – taking notes! #commschat
“@Hassanmirza: @CommsChat Visualising text. Big Time. Branded assets, branded quotes. They’re shareable and have high impact #commschat”
RT @Hassanmirza: RT @Hassanmirza: Good visual content is now driving the social web #commschat
#CommsChat the rise of Infographics is an example of how powerful and captivating visuals can be, Sorry if repeating only just joined
@Publicate_ yes if not relevant #commschat
#commschat although the film is never as good as the book! Imagination is stronger than visuals?
@steve_murg @CommsChat @prezi Ace tool – forces you to cut out the clutter. #commschat
@steve_murg I think it’s a case of “conventional wisdom.” #commschat
@steve_murg yeah prezi is great, really engaging! #commschat
RT @Louwatson1908: RT @Louwatson1908:@mynewsdesk_uk #Commschat but visuals only half the story: remember 10pc of what we hear, 30pc of what we see, 90pc o …
RT @Hassanmirza: @CommsChat Visualising text. Big Time. Branded assets, branded quotes. Theyre shareable and have high impact #commschat
@Sasha_Taylor Eventually, if a channel is failing that often then the link has to be made that it’s the content not the channel! #commschat
#socialcuration is in its in its infancy, but will have a big impact on the way we discover content in the future#commschat
@Sasha_Taylor yes – definitely if done well!#Commschat
@CommsChat Visualising text. Big Time. Branded assets, branded quotes. They’re shareable and have high impact #commschat
@Jayroc1222 @CommsChat Yep, I’m currently trying to master @Prezi…difficult to do, but worth it! #commschat
@BridgetAherne @mynewsdesk_uk yes start with genuine behaviours (listen) but role for curators to add value and take that further #commschat
“@Hassanmirza: Good visual content is now driving the social web #commschat” exactly. It is what our audience expects from us
@mynewsdesk_uk @louwatson1908 absolutely!#commschat
@BridgetAherne @mynewsdesk_uk @louwatson1908 It should, I still deal with people who want to communicate for comunications sake #commschat
RT @JHDavidsonPR: PWC produce a 60 page doc – downloaded 8 times. Then produced a 6 min vid – viewed 30k times #Commschat
“@JHDavidsonPR: When we’re limited to 140 characters, a picture(/video) really does speak a 1,000 words#commschat” 🙂
RT @CommsChat: Ok, topic no.3 on content tonight: What trends in social curation have you noticed recently?#commschat
At the moment (mainstream) content is all about being short, snappy and witty – with links to more information. #commschat
@steve_murg I agree, but sad that channel will be blamed not poor comms person/org behind it #commschat
Yes – #storytelling RT @Louwatson1908: would argue no content works in isolation long term without a clear narrative or purpose #Commschat
RT @CommsChat: RT @Louwatson1908:@CommsChat would argue no content works in isolation long term without a clear purpose #commschat
“RT @robster38: If the words are powerful and compelling enough you will impact as much as viscomms#commschat” couldn’t agree more!
@jgombita Each to their own, would be boring if everyone was the same 🙂 #commschat
@Publicate_ true – think most platforms are now best suited to words and pictures. #commschat
Visual is just one of many tools. To drive momentum and expand scope there needs to be a mix of cohesive content delivered. #commschat
@mynewsdesk_uk Acts not words /pictures has to be the goal. New research today showing behaviours drives attitudes not viceversa #Commschat
@mynewsdesk_uk @louwatson1908 surely the action should already be going in? Not for the comms people to create, is it? #commschat
If the words are powerful and compelling enough you will impact as much as viscomms #commschat
@Jayroc1222 @CommsChat Definitely – visuals need clear context #commschat
@SuButcher agree! documents can definitely be viral! Most books are also not image rich, but some certainly sell out! #commschat
@mynewsdesk_uk pictures/videos also make the content more appealing/engaging etc #commschat
RT @Louwatson1908: @CommsChat would argue no content works in isolation long term without a clear narrative or purpose #commschat
@Jayroc1222 @CommsChat Exactly, people still want to use 100 words when 10 will do #commschat
@steve_murg not me. I use words to illustrate topics. From land of Marshall McLuhan; radio is a hot medium/TV/videos/images cool #commschat
#Content is value wrapped up in words or imagery #commschat RT @engagingbrand
Ok, topic no.3 on content tonight: What trends in social curation have you noticed recently? #commschat
RT @Engagingbrand: The visuals sell the emotion, the words provides the what, why, how and when…#commschat #Commschat
@mynewsdesk_uk also using infographics can help be inclusive to those who do not easily read/understand words#commschat
@YourButler exactly. The Web is firstly built of words #Commschat
@Sasha_Taylor @CommsChat depends – not always easy to view video but see your point. #commschat
@Maxim_PR in terms of telling the story. Using a combination of media is a very powerful story telling tool#commschat
@YourButler Here’s one! Visual social network snapshot #commschat via @_digitalbinx_ #commschat http://t.co/Vl3lHtAu
@Maxim_PR @CommsChat ie: those with learning disability, dyslexia, don’t have English as first language etc#commschat
@CommsChat the growth of visual has highlighted the importance of being able to write short, snappy and effective copy. #Commschat
@alexpackham depends what you mean by ‘viral’. I’m in conservative industry yet one of my PDF guides downloaded over 1200 times #Commschat
Is it visual content or content that is quick to understand absorb and make purposeful? Hemingway’s short short story for example #commschat
@Louwatson1908 right! So comms pros must focus on creating action then? #Commschat
@CommsChat would argue no content works in isolation long term without a clear narrative or purpose#commschat
@Maxim_PR @CommsChat also less inclusive as photos/video/audio is more accessible to wider group of people#commschat
@Publicate_ as in lose the meaning? If so, yes. Not always sure selecting an eye catching but irrelevant pic is the way to go #commschat
@mynewsdesk_uk @NetherleyPR its all about writing for the reader, genuine value, quality will bring visibility#commschat
Visual social snapshot http://t.co/Xja9sZnQincluding content currency and engagement KPIs for Tumblr, Pinterest and Instagram #commschat
#commschat tho its funny we are talking through words here – not a pic in sight, so not ALL about pics…
Words and pictures. Both are vital. And moving pictures too! #Commschat
RT @Louwatson1908: but visuals only half the story: remember 10pc of what we hear, 30pc of what we see, 90pc of what we say & do #commschat
RT @CommsChat: RT @CommsChat:@Sasha_Taylor Definitely – something that’s come up before here. The best comms focus on audience first. #commschat
1929 Easter day parade in #NYC ‘torches of freedom’ was #visual engagement 83 yrs on still images make the largest impact #commschat
RT @Engagingbrand: RT @Engagingbrand: Content is value wrapped up in words or imagery #commschat
Can you loose communication through a picture? #commschat
@mynewsdesk_uk #Commschat but visuals only half the story: remember 10pc of what we hear, 30pc of what we see, 90pc of what we say & do
as well as the strength of visual content#commschat
@NetherleyPR ideally SEO should never dilute the value of content. Search engines are evolving all the time to help this. #Commschat
… With every new hire at Apple, he wd. apparently ask “But can they write?”. Words still important in comms and business. #commschat
@steve_murg @CommsChat Yes indeed! Pinterest is great to find visuals for presentations #commschat
RT @alexpackham: When was the last time you heard of copy based content going viral? Not for a long, long time. Its all visual #commschat
@NetherleyPR Content is king – you write for 2 ppl – readers & google but google won’t come back for more if content is good #commschat
Info overload, capturing attention a real issue, so if story can be told with images v words in secs more chance of cut through #commschat
RT @steve_murg: @CommsChat In most of my presentations I now use as minimal amount of words as possible. People talk in images #commschat
Lots of talk about pictures=1000 words reminds me of a story I heard today about Steve Jobs … #commschat
@NetherleyPR too right, but not only a pic or vid, documents, infographics, well laid out articles – all visually apealing #commschat
RT @JHDavidsonPR: RT @JHDavidsonPR: When we’re limited to 140 characters, a picture(/video) really does speak a 1,000 words #commschat
@CommsChat @gmp use photos as a very good way of getting messages out & directing people to PRs #commschat @amandacomms
@amandacomms that’s my no 1 message to my PCSOs! #visibleproof #commschat
RT @alexpackham: When was the last time you heard of copy based content going viral? Not for a long, long time. Its all visual #Commschat
@CommsChat In most of my presentations I now use as minimal amount of words as possible. People talk in images now! #commschat
@CommsChat ‘a picture tells a thousand words’ <- so true. It is what audience wants #commschat
@jayroc1222 is a brand a message…or a promise? Methinks door #2. #commschat
RT @JHDavidsonPR: RT @JHDavidsonPR: When we’re limited to 140 characters, a picture(/video) really does speak a 1,000 words #commschat
My thoughts exactly rt @amandacomms: Visual has always been important, a picture tells a thousand words. Central 4 newspapers etc #commschat
Good visual content is now driving the social web #commschat
RT @alexpackham: When was the last time you heard of copy based content going viral? Not for a long, long time. Its all visual #commschat
RT @alexpackham: When was the last time you heard of copy based content going viral? Not for a long, long time. All visual now #commschat
When we’re limited to 140 characters, a picture(/video) really does speak a 1,000 words #commschat
@amandacomms it’s for others to define its value. What we think is interesting ‘content’ may be irrelevant to the audience #commschat
RT @Sasha_Taylor: too often do I see comms about me not what the audience wants … Therefore #fail as audience moves away #Commschat
@Sasha_Taylor I agree, but from the point of view of the end user they’ll see the channel as failing #commschat
@Sasha_Taylor exactly why visual is so important and powerful, a good story is emotional, visuals get you there quicker #commschat
Funny that we talk about the audience being important. That has generally been the approach to non-branded content. #journalism #commschat
When does #content end & #SEO begin? How much overlap is it reasonable to allow? Is seo diluting the relevance of the release? #commschat
Visual has always been important – a picture tells a thousand words. Central for newspapers etc #commschat
“@Maxim_PR: @amandacomms opinions and news too? #commschat” exactly
When was the last time you heard of copy based content going viral? Not for a long, long time. It’s all visual now#commschat
@SuButcher @amandacomms content can be emotions, thoughts, ideas, point of view as well as being around an event #commschat
#commschat bringing out some things that we comms types should think of in everything we do – good content is a good story
Q2 – the visual web is a massive trend. Communicators need to get to grips with making meaningful and effective images. #Commschat
Visual is the new engagement, people are time poor, visual media saves time, but it is not the only answer…#commschat
@CommsChat you really have to think about the visual aspect of a story now. Words alone don’t cut it and won’t be shared #commschat
@Sasha_Taylor Definitely – something that’s come up before here. The best comms focus on audience first.#commschat
@steve_murg but it is not the channel that fails but the org not using it correctly/understanding communications#commschat
RT @jgombita: have you read @cjohs The Information Diet: A Case for Conscious Consumption? My column heavily influenced by it. #commschat
Data > information > content? #commschat
RT @Publicate_: RT @Publicate_:@IlexContent Exactly, its all about the story, and a good story shouldn’t be limited by a single type of media #commschat
RT @CommsChat: The rise of the visual social network and how this has affected the sharing of visual content – thoughts? FUTURE! #commschat
@ErinAskew so if it is can we really define it or is it for others to define as the recipients? #commschat
@Publicate_ too often do I see comms about ‘me’ not what the audience wants … Therefore #fail as audience moves away #Commschat
Content is value wrapped up in words or imagery #commschat
Are we talking purely commercial here? Is ‘art’ another form of content #sadifitis #commschat
How do you validate that content is valuable? You gotta know (and study) your target audience first and foremost#commschat
Content is the asset we use to spread our brand message #Commschat
@IlexContent Exactly, its all about the story, and a good story shouldn’t be limited by a single type of media#commschat
@amandacomms content, professional word for stuff that has happened #commschat
“@Publicate_: @Sasha_Taylor exactly, focusing on who it is for is the key first step to creating valuable content #commschat” +1
The rise of the visual social network and how this has affected the sharing of visual content – thoughts?#commschat
@subutcher have you read @cjoh‘s The Information Diet: A Case for Conscious Consumption? My column heavily influenced by it. #commschat
Ok, so lots of interesting definitions there. Topic#2 coming up… #commschat
Creating good content, digital/print, is hard work. Have alot of respect for people who know how to get people talking from an ad #commschat
Content must have *meaning* in the eye of the beholder. Always ask: What does it mean? #Commschat
RT @SuButcher: of course there is content – events are for the sharing of good content – bridging the online offline world! #commschat
Content is a means of delivering a story. Good or bad, content is the attempt to reach a target audience & influence them. #commschat
Great feedback on the first question. Content = value #commschat
@amandacomms opinions and news too?#commschat
@Sasha_Taylor totally agree #commschat
@jgombita @publicate_ precisely #Commschat
RT @Sasha_Taylor: RT @Sasha_Taylor:@CommsChat digital content where possible should support other engagement channels and vice versa #commschat
#Commschat @amandacomms of course there is content – events are for the sharing of good content
@amandacomms I think the content is the description of the events in a shareable package…. #commschat
Content could be defined as any material web users can engage with – relationships and exchange are key elements #commschat
“@Louwatson1908: @CommsChat Content is material that adds value to our lives #commschat” +1 but would add ‘audience lives’
@Publicate_ Happy to go with both!#Commschat
As a comms person without content I’m nothing. You can have all the channels in the world…if the content is poor they’ll fail! #commschat
@Sasha_Taylor exactly, focusing on who it is for is the key first step to creating valuable content #commschat
RT @amandacomms: Getting all philosophical is there anything called content – or is it just events/happenings etc? #commschat
#commschat value is essential – how to make your work stand out from the acres of dross – and be more sticky – is to be useful
@CommsChat digital content where possible should support other engagement channels and vice versa#commschat
RT @mynewsdesk_uk: Is content a medium? Or the message? Or both? I would go with both! #commschat
@publicate_ in my Nutrition Byte column, I argued we needed to create content stakeholders wanted, rather than what we wanted. #commschat
I’m Social Director @_digitalbinx – and we specialise in social for arts and culture sector – which happens to be content-rich #commschat
Getting all philosophical is there anything called content – or is it just events/happenings etc? #commschat
Media space is nothing without good content. And with media space increasing, having good content is becoming more and more vital #commschat
@CommsChat Make it relevant, interesting, accessible to your audience #commschat
@Hassanmirza Awesome effort! #commschat
Branded content is anything that tells a brand’s story to meet a business objective. #commschat
MT @Publicate_: Good content is about providing value to intended audience, what ever the medium, if its valuable its shareable #commschat
Is content a medium? Or the message? Or both?#Commschat
Hi i run Engaging Brand podcast and great to meet everyone here tonight at #commschat
RT @Publicate_: RT @Publicate_: Content is a medium used to share information in order to motivate a reaction#commschat
@Hassanmirza You get major points for the commitment! #commschat
Good content is about providing value to the intended audience, what ever the medium, if its valuable its shareable #commschat
MT @mynewsdesk_uk: Content is central to everything we do! Whether news releases, images, video… it is, as they say, KING! #commschat
Getting involved in tonights #commschat am the social media exec for ODEON Cinemas.
Hey all, I’m Hassan – tweeting from Los Angeles today. I should be enjoying my holiday, but I love a good#commschat so here I am!
RT @Publicate_: Content is a medium used to share information in order to motivate a reaction #Commschat
@CommsChat Content is material that adds value to our lives #commschat
I’m Lucia from Ilex Content Strategies. We deliver content strategy, planning and execution across SM, PR & marketing. #commschat
Content is central to everything we do! Whether that’s news releases, images, video, blogs, events… it is, as they say, KING! #Commschat
Content is a medium used to share information in order to motivate a reaction #commschat
Hi everyone, I’m a #commschat virgin so thought I start by saying hello. Just here to listen (and maybe share my two pence)
#commschat and anyway I’ll be rather busy for the next four weeks…
@CommsChat I head FMCG brands@HK_London and glad to join tonight #commschat
Interested in #commschat tonight – content is essential in my approach to marketing.
Evening all, I work at KCOM Group as an Internal Comms and Social Media Manager! #commschat
Ready and waiting!! #commschat
How can we define such a broad concept as ‘content’? #commschat
So, let’s crack on with our first topic – hope you’ve got your typing fingers warmed up @publicate_ !#commschat
Feel free to introduce yourself to the crowds as well… #commschat
Evening all. Adam here from Mynewsdesk. Our social media newsrooms enable the world’s best brands to tell their stories! #Commschat
“@CommsChat: #commschat have you read up on our topics? They’re at http://t.co/jILVcLDJ”
And by the way, I’m Molly, editor of@communicatemag, moderating this evening #commschat
Hi guys! really excited about the discussion tonight #commschat
There are lots of topics to cover tonight, so just remember to use the #tag when you join the conversation – & please do join! #commschat
RT @Publicate_: RT @Publicate_: One for#commschat tonight http://t.co/F85dJZrc thanks@pawelbanaszak!
RT @CommsChat: RT @CommsChat: Ok! It’s 8pm, time to get started. Tonight, it’s all about content on#commschat
We’re joined by Chris, the founder of@publicate_, a community changing the way individuals and businesses share content #commschat
RT @CommsChat: Ok! Its 8pm, time to get started. Tonight, its all about content on #Commschat
Ok! It’s 8pm, time to get started. Tonight, it’s all about content on #commschat