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December 7, 2011 Transcript of #CommsChat with Charlie Almond on Brands and London 2012

On Monday 5 December, #CommsChat looked at the London 2012 Olympic and Paralympic Games, with special guest Charlie Almond, a senior account director at Hill+Knowlton Strategies Sports Marketing and Sponsorship.

The H+K Sports team works with global sports brands on their engagement and brand strategies and is busy gearing up for a very busy year in 2012 that will take in the UEFA Euro 2012 competition as well as the Olympics.

‘How prepared are UK organisations for the Olympic and Paralympic Games?’ and ‘How will these games differ from previous Olympics in terms of the way sponsors get their messages across?’ were among questions discussed this week. The full transcript can be found below, but we’ve also pulled out a few of our favourite tweets from the course of the hour.

@CRMediaSport: There’s a lot of not so big names going to the games (inc Paralympics) that still need funding and exposure

@charliealmond: If it’s a non-sponsor looking to get involved, a word of caution. There is now law in place to protect from ambush

@StevenWoodgate: ‘Legacy’ is the big word used by officials for London 2012 – are sponsors looking to make similar long term gains?

@nataliebenjamin: Sponsors mustn’t neglect power of Games to engage their employees, above and beyond merchandise!

@charliealmond: It’ll be a really exciting Games for fans – Twitter will give insight from athletes never seen before

@louise_s_page: when will sponsors question impact of sustained PR activity on athletes’ training? Will sponsors be blamed for poor performances?

@Comprof1: Companies need to be smarter and target better with social media. Able to reach some real niche markets (i.e. rowers, equestrian)


You can read the transcript at December 5 with Charlie Almond

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