Being kicked out of Starbucks so will end chat a couple min short of 9pm. #commschat

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October 8, 2013 Transcript of #CommsChat with CDF attendees
Last week, in preparation for the 2013 edition of the Communication Directors’ Forum, we were joined by speakers and attendees of the conference including Nikki da Costa from Bellenden (@NdaCBellenden), comms lecturer Paul Willis (@ukprman), design studio Playgroup (@PlaygroupTweet) and the PRCA’s comms director Matt Cartmell (@MattCartmell). Take a look at some of the highlights as we discussed the present and future of comms.
- @NdaCBellenden I think clients want to see value and that there is transparency on fee levels but that’s a good thing
- @MattCartmell Growing importance of reputation business means comms will grow in strategic value in boardroom
- @NdaCBellenden CEOs are much more pro-active and keen to be involved. They see the growing importance of reputation and make time
- @ukprman A lot we can learn from management consultants. The good ones are great at showing the “science” behind what they do.
- @PlaygroupTweet how would clients like us to engage with them? Interested in their thoughts
Full transcript:
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Nikki da Costa @NdaCBellenden
@MattCartmell Some good amendments from MP Political Reform Committee i.e. definition not just about Ministers and Perm Secs. #commschat |
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MattCartmell @MattCartmell
possibly bright future now Chloe Smith has moved on, who never engaged with industry #commschat |
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Nikki da Costa @NdaCBellenden
@MattCartmell @CommsChat agree. As many point out – it won’t touch big multi-disciplinary agencies, law firms, in-house etc #commschat |
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Nikki da Costa @NdaCBellenden
@CommsChat we want to drive out those that are unethical but Bill is poorly drafted – too many loop holes. need it to be robust! #commschat |
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CommsChat @CommsChat
RT @MattCartmell @CommsChat As it stands at the moment, only for the worse, leading to LESS transparency #commschat |
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MattCartmell @MattCartmell
@CommsChat As it stands at the moment, only for the worse, leading to LESS transparency #commschat |
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Paul Willis @ukprman
@CommsChat A lot we can learn from management consultants. The good ones are great at showing the “science” behind what they do. #commschat |
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CommsChat @CommsChat
T4 should be an interesting one: Will the lobbying bill change public affairs? #commschat |
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Paul Willis @ukprman
@NdaCBellenden Exactly, and brings us back to the organisation’s intangible assets and what we bring to the party in this regard #commschat |
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CommsChat @CommsChat
Any thoughts on client/agency relations? Bit of a shift from leadership, but still related #commschat |
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Nikki da Costa @NdaCBellenden
@ukprman absolutely – makes sure we all keep pushing ourselves to think deeper, challenge assumptions, develop what we offer #commschat |
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Paul Willis @ukprman
@NdaCBellenden The good ones intuitively get it. From an evaluation point of view they are less interested in the standard stuff #commschat |
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Bellenden @BellendenLtd
RT @NdaCBellenden agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat |
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Playgroup @PlaygroupTweet
@MattCartmell @CommsChat yes indeed it still can be, we have worked hard 2 prove value earlier in the process still not perfect! #commschat |
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MattCartmell @MattCartmell
@ukprman Fair enough.. there’s a report/study in there somewhere 😉 #commschat |
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Nikki da Costa @NdaCBellenden
CEOs are much more pro-active and keen to be involved. They see the growing importance of reputation and make time #commschat |
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MattCartmell @MattCartmell
@PlaygroupTweet @CommsChat thats good to hear – many members reporting procurement to be a big sticking point #commschat |
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Amanda Coleman @amandacomms
@MattCartmell @ukprman unfortunately it will depend on the individual communicator #commschat |
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Playgroup @PlaygroupTweet
@CommsChat we are finding that we are being introduced earlier in the process, this can only be a good thing #commschat |
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Paul Willis @ukprman
@amandacomms Exactly, and to help enhance them…relationships, reputation and culture. It’s our balanced scorecard #commschat |
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MattCartmell @MattCartmell
@ukprman Will comms infiltration of board leadership lead to more or less risk taking?? #commschat |
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Playgroup @PlaygroupTweet
RT @ukprman: @MattCartmell Good point and driven by the growing recognition of the importance of intangible assets #commschat |
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Playgroup @PlaygroupTweet
@amandacomms @ukprman …to mitigate risk and prove that the brand can tolerate it #commschat |
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Paul Willis @ukprman
@MattCartmell Good point and driven by the growing recognition of the importance of intangible assets #commschat |
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Playgroup @PlaygroupTweet
@amandacomms @ukprman goes back to one of our core values, collaboration working with clients from the beginning of the process #commschat |
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CommsChat @CommsChat
RT @NdaCBellenden agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat |
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Adam @adamrubins
@NdaCBellenden @amandacomms @PlaygroupTweet there are those open and willing to change and there are those who resist #commschat |
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Nikki da Costa @NdaCBellenden
@MattCartmell agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat |
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Paul Willis @ukprman
@amandacomms …and comms leaders need to work hard at creating relationships/cultures where acceptable risk taking is tolerated #commschat |
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MattCartmell @MattCartmell
Growing importance of reputation busines means comms will grow in strategic value in boardroom http://t.co/6JeoH4lXw9 #commschat |
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Nikki da Costa @NdaCBellenden
@amandacomms @PlaygroupTweet @adamrubins v good point. Does size and age of organisation restrict agility though / risk taking? #commschat |
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Playgroup @PlaygroupTweet
RT @MattCartmell: Also there seems to be a growing focus on ROI as the crux of progress for the industry #commschat |
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Amanda Coleman @amandacomms
@PlaygroupTweet @adamrubins i think it is a good thing. Brings opportunities and chance to take some risks to get results #commschat |
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Playgroup @PlaygroupTweet
@amandacomms @adamrubins agree with this point but things are getting better…#commschat |
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Playgroup @PlaygroupTweet
@CommsChat clients are even more knowledgeable, the balance of the relationship has changed for the better #commschat |
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Paul Willis @ukprman
@MattCartmell The problem with ROI is clients can focus a lot on return but not enough on the investment part of the equation! #commschat |
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MattCartmell @MattCartmell
Lots of these issues covered at @PRCA_UK conference last month: http://t.co/UaXRW0dCuA #commschat |
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Amanda Coleman @amandacomms
@adamrubins good point – mpre creativity and innovation are required #commschat |
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CommsChat @CommsChat
Nice segue into T2, thanks @AdamRubins: How does strategic leadership shape corporate comms these days? #commschat |
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Playgroup @PlaygroupTweet
RT @ukprman: A lot of discussion about organisational values and the role of communication, particularly in the public sector. #commschat |
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CommsChat @CommsChat
RT @adamrubins Comms has become more integrated and more digital. Roles require more versatility and a wider skill set #commschat |
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Adam @adamrubins
@CommsChat Comms has become more integrated and more digital. Roles require more versatility and a wider skill set #commschat |
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MattCartmell @MattCartmell
Also there seems to be a growing focus on ROI as the crux of progress for the industry #commschat |
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Nikki da Costa @NdaCBellenden
@MattCartmell @CommsChat I think clients want to see value and that there is transparency on fee levels but that’s a good thing #commschat |
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Paul Willis @ukprman
A lot of discussion about organisational values and the role of communication, particularly in the public sector. #commschat |
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MattCartmell @MattCartmell
We’re still seeing a huge battle over fees – clients still driving down costs #commschat |
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Playgroup @PlaygroupTweet
@CommsChat @NdaCBellenden totally agree, also greater synergy with internal and external comms #commschat |
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Playgroup @PlaygroupTweet
@CommsChat we are also seeing more of a focus on sustainability #commschat |
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CommsChat @CommsChat
MT @NdaCBellenden Greater recognition that reputation impacts bottom line. Comms roles year by year more important and strategic #commschat |
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Nikki da Costa @NdaCBellenden
@CommsChat Even greater recognition that reputation impacts bottom line. Comms roles year by year more important and strategic #commschat |
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Playgroup @PlaygroupTweet
@CommsChat starting on a positive note it feels busy, more activity and progress on projects #commschat |
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CommsChat @CommsChat
For the laypeople, T1 refers to a time period of about a year. So what’s been going on in 2012/13? #commschat |
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Amanda Coleman @amandacomms
Evening Amanda from @gmpolice will be dipping into #commschat while trying to finish some work stuff! |
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Nikki da Costa @NdaCBellenden
Hi Brittany. Looking forward to tonight’s #commschat discussion. We’re independent agency specialising in public affairs – 35+ of us in UK. |
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CommsChat @CommsChat
Hiya all. Thanks for joining in. Topic 1: How have PR and comms roles changed since CDF 2012? #commschat |
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Paul Willis @ukprman
Hi, I’m Paul Willis, Director of the Centre for Public Relations Studies at Leeds Business School, Leeds Metropolitan University #commschat |
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MattCartmell @MattCartmell
#commschat hello! I’ll be attending #Commsforum for the first time this week… |
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Playgroup @PlaygroupTweet
@CommsChat Playgroup here Communications Agency attending @CommsForum in just 2 days eek!! #commschat |
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CommsChat @CommsChat
So we have six or so topics about various aspects of comms in store for tonight. We’ll just hear from our other guests then begin #commschat |
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Playgroup @PlaygroupTweet
@CommsChat Playgroup here Communications agency attending @CommsForum #commschat CD |
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Gnosis Media Group @GnosisArts
#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow |
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CommsChat @CommsChat
I’ll leave it to them to introduce themselves. NB to all: Don’t forget to use #commschat tag when tweeting. |
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CommsChat @CommsChat
We’re joined by @ndacbellenden @mattcartmell @playgrouptweets and @ukprman who will chat about current trends in comms and more #commschat |
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CommsChat @CommsChat
Evening all, Brittany here. If you, like me, are headed asea with the @commsforum, you’re in for a #commschat treat. |
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