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@MattCartmell Some good amendments from MP Political Reform Committee i.e. definition not just about Ministers and Perm Secs. #commschat

possibly bright future now Chloe Smith has moved on, who never engaged with industry #commschat

@MattCartmell @CommsChat agree. As many point out – it won’t touch big multi-disciplinary agencies, law firms, in-house etc #commschat

@CommsChat we want to drive out those that are unethical but Bill is poorly drafted – too many loop holes. need it to be robust! #commschat

RT @MattCartmell @CommsChat As it stands at the moment, only for the worse, leading to LESS transparency #commschat

@CommsChat As it stands at the moment, only for the worse, leading to LESS transparency #commschat

@CommsChat A lot we can learn from management consultants. The good ones are great at showing the “science” behind what they do. #commschat

T4 should be an interesting one: Will the lobbying bill change public affairs? #commschat

@NdaCBellenden Exactly, and brings us back to the organisation’s intangible assets and what we bring to the party in this regard #commschat

Any thoughts on client/agency relations? Bit of a shift from leadership, but still related #commschat

@ukprman absolutely – makes sure we all keep pushing ourselves to think deeper, challenge assumptions, develop what we offer #commschat

@NdaCBellenden The good ones intuitively get it. From an evaluation point of view they are less interested in the standard stuff #commschat

RT @NdaCBellenden agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat

@MattCartmell @CommsChat yes indeed it still can be, we have worked hard 2 prove value earlier in the process still not perfect! #commschat

@ukprman Fair enough.. there’s a report/study in there somewhere 😉 #commschat

CEOs are much more pro-active and keen to be involved. They see the growing importance of reputation and make time #commschat

@PlaygroupTweet @CommsChat thats good to hear – many members reporting procurement to be a big sticking point #commschat

@MattCartmell Yes, good question! It depends on the comms leader! #commschat

@MattCartmell @ukprman unfortunately it will depend on the individual communicator #commschat

@CommsChat we are finding that we are being introduced earlier in the process, this can only be a good thing #commschat

@MattCartmell @ukprman Good question… #commschat

@amandacomms Exactly, and to help enhance them…relationships, reputation and culture. It’s our balanced scorecard #commschat

@ukprman Will comms infiltration of board leadership lead to more or less risk taking?? #commschat

T3: How has the relationship between clients and agencies changed? #commschat

RT @ukprman: @MattCartmell Good point and driven by the growing recognition of the importance of intangible assets #commschat

@amandacomms @ukprman …to mitigate risk and prove that the brand can tolerate it #commschat

@MattCartmell Good point and driven by the growing recognition of the importance of intangible assets #commschat

@amandacomms @ukprman goes back to one of our core values, collaboration working with clients from the beginning of the process #commschat

RT @NdaCBellenden agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat

@NdaCBellenden @amandacomms @PlaygroupTweet there are those open and willing to change and there are those who resist #commschat

@MattCartmell agree – 8% of FTSE100 CEOs have comms background but in 5/10 years will go up to mirror strategic importance #commschat

@ukprman absolutely – totally agree. #commschat

@amandacomms …and comms leaders need to work hard at creating relationships/cultures where acceptable risk taking is tolerated #commschat

Growing importance of reputation busines means comms will grow in strategic value in boardroom http://t.co/6JeoH4lXw9 #commschat

@amandacomms @PlaygroupTweet @adamrubins v good point. Does size and age of organisation restrict agility though / risk taking? #commschat

RT @MattCartmell: Also there seems to be a growing focus on ROI as the crux of progress for the industry #commschat

@PlaygroupTweet @adamrubins i think it is a good thing. Brings opportunities and chance to take some risks to get results #commschat

@amandacomms @adamrubins agree with this point but things are getting better…#commschat

@CommsChat clients are even more knowledgeable, the balance of the relationship has changed for the better #commschat

@MattCartmell The problem with ROI is clients can focus a lot on return but not enough on the investment part of the equation! #commschat

Lots of these issues covered at @PRCA_UK conference last month: http://t.co/UaXRW0dCuA #commschat

@adamrubins good point – mpre creativity and innovation are required #commschat

Nice segue into T2, thanks @AdamRubins: How does strategic leadership shape corporate comms these days? #commschat

RT @ukprman: A lot of discussion about organisational values and the role of communication, particularly in the public sector. #commschat

RT @adamrubins Comms has become more integrated and more digital. Roles require more versatility and a wider skill set #commschat

@CommsChat Comms has become more integrated and more digital. Roles require more versatility and a wider skill set #commschat

Also there seems to be a growing focus on ROI as the crux of progress for the industry #commschat

@MattCartmell @CommsChat I think clients want to see value and that there is transparency on fee levels but that’s a good thing #commschat

A lot of discussion about organisational values and the role of communication, particularly in the public sector. #commschat

We’re still seeing a huge battle over fees – clients still driving down costs #commschat

@CommsChat @NdaCBellenden totally agree, also greater synergy with internal and external comms #commschat

@CommsChat we are also seeing more of a focus on sustainability #commschat

MT @NdaCBellenden Greater recognition that reputation impacts bottom line. Comms roles year by year more important and strategic #commschat

@CommsChat Even greater recognition that reputation impacts bottom line. Comms roles year by year more important and strategic #commschat

Strategically they haven’t changed #commschat

@CommsChat starting on a positive note it feels busy, more activity and progress on projects #commschat

For the laypeople, T1 refers to a time period of about a year. So what’s been going on in 2012/13? #commschat

Evening Amanda from @gmpolice will be dipping into #commschat while trying to finish some work stuff!

Hi Brittany. Looking forward to tonight’s #commschat discussion. We’re independent agency specialising in public affairs – 35+ of us in UK.

Hiya all. Thanks for joining in. Topic 1: How have PR and comms roles changed since CDF 2012? #commschat

Hi, I’m Paul Willis, Director of the Centre for Public Relations Studies at Leeds Business School, Leeds Metropolitan University #commschat

#commschat hello! I’ll be attending #Commsforum for the first time this week…

@CommsChat Playgroup here Communications Agency attending @CommsForum in just 2 days eek!! #commschat

So we have six or so topics about various aspects of comms in store for tonight. We’ll just hear from our other guests then begin #commschat

@CommsChat Playgroup here Communications agency attending @CommsForum #commschat CD

#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow

I’ll leave it to them to introduce themselves. NB to all: Don’t forget to use #commschat tag when tweeting.

Ah, sorry that’s @playgrouptweet #commschat

We’re joined by @ndacbellenden @mattcartmell @playgrouptweets and @ukprman who will chat about current trends in comms and more #commschat