Europe's most popular communications, PR
and media conversation

July 10, 2012 Transcript of #CommsChat: “Should marketing report into PR?”

Our topic for #CommsChat on 9 July took its cue from the debate motion of LoggerheadsLive – “Should marketing report into PR?”

We didn’t have a guest on this week’s #CommsChat, instead throwing the session open to our regular participants – and some new faces.

The topics discussed included:

• Can we argue this motion without defining PR and marketing first?
• Does PR or marketing have more effect on reputation?
• If marketing reports to PR, to whom does PR report?
• Can we argue that PR should in fact report to marketing?
• Does there need to be a linear chain of command within communications?

You can download the full transcript below, but here are some of the tweets we pulled out during the hour:

@nlakeland: Both #marketing & #PR are about communication & reputation,
rather than linear reporting wouldn’t project teams be better? #CommsChat

@jgombita: Per @commAMMO, @nlakeland: “All marketing is communication,
but not all communication is marketing.” #commschat

@adamrubins: @CommsChat the most overlooked piece: STRATEGY. Who
creates it? Who activates it? Now you see silos with no connected strategy
#commschat

@markrobertparry: @CommsChat charities &sm orgs shd
foc on PR. Gd human int stories will serve bter than paid advertising.
#commschat

@CommAMMO: @spirals is right – we can debate hierarchy, but integrated
comms are critical. Mktg, however, shud not be primary. #commschat

@MichWalkden: #commschat I work in Sweden where matrix orgs, are the
norm. Only work when clear mandates are set

You can download the full transcript here: 9 July Marketing or PR

#CommsChat will return on 16 July. Get in touch via Twitter or email if you have any suggestions for upcoming topics or guests.

See what others are talking about "Molly Pierce"

: July, Marketing, PR, Transcript